Gold company profile
Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
Find out more about Alliance Leisure here...
Find out more about Alliance Leisure here...
Alliance Leisure: News and press releases
13 May 2026
The redevelopment of The Peak leisure centre in Stirling, Scotland, is now complete,
sporting a significantly expanded gym and two brand-new fitness studios.
07 Apr 2026
Boutique franchisor, Tribute Brands, has signed a deal with Let’s Go Fitness to open 20
reformer Pilates studios in Switzerland.
13 Mar 2026
“Innovation” is a term frequently used in the leisure industry, but in a sector that evolves
rapidly, driven by shifting participation patterns, rising operational pressures and evolving
community expectations, simply being innovative is no longer enough.
PRESS RELEASE: Alliance Leisure completes new cycle studio at Craiglockhart Leisure and Tennis Centre
20 Jan 2026
Craiglockhart Leisure and Tennis Centre in Edinburgh has unveiled a newly completed,
purpose-built spin studio, delivered through the UK Leisure Framework, by Alliance Leisure
and supported by a specialist team of Scotland-based delivery partners.
19 Jan 2026
Alliance Leisure starts work this month on the third levelling up funded project for
Staffordshire Moorland District Council as part of the multi-million pound regeneration of
Leek town centre.
PRESS RELEASE: Alliance Leisure partnership unlocks opportunities for Reformer Pilates in the public sector with Kore Sandwell
19 Jan 2026
Alliance Leisure is working with Kore (formerly Sandwell Leisure Trust) and Tribute Brands
to increase access to reformer Pilates in the public sector.
03 Nov 2025
Alliance Leisure is celebrating a double triumph at the prestigious ukactive Awards,
including the highly coveted Jan Spaticchia Special Recognition Award, presented to Founder
and CEO, Sarah Watts.
22 Oct 2025
Alliance Leisure has brought together a team of Scotland-based leisure construction
specialists to deliver the upgrade and extension of Troon Leisure Club on behalf of South
Ayrshire Council.
PRESS RELEASE: Bury Leisure Centre refurbishment set to begin in November
16 Oct 2025
Bury St Edmunds Leisure Centre is set to undergo a major refurbishment with a wide range of
upgrades from exciting new water play installations to the complete decarbonisation of the
site.
PRESS RELEASE: New Cath Thom Leisure Centre marks sixth successful project for Alliance Leisure and Hyndburn Council
15 Oct 2025
The new Cath Thom Leisure Centre at Wilson Sports Village has opened to the public, the
latest project successfully delivered by Alliance Leisure for Hyndburn Borough Council.
09 Oct 2025
Alliance Leisure has achieved Green Accreditation with the national environmental
accreditation scheme, Investors in the Environment (iiE), recognising the company’s robust
approach to reducing its environmental impact and driving measurable change.
08 Oct 2025
Alliance Leisure, acting as Sandwell Council’s development partner and Leisure Energy,
principal contractor, begin work at Tipton Leisure Centre to deliver a Public Sector
Decarbonisation Scheme project to lower running costs and carbon emissions.
Alliance Leisure: featured in our publications
Industry insight: Mainstream model
HCM Handbook 2026 issue 1
Major European operators planning to scale through franchising, Jetts Fitness and Crunch Fitness establish footholds in India and US reformer brands eye Europe. Kath Hudson rounds up the main action in franchising over the past year
Sponsored: Alliance Leisure - a facility for the future
Health Club Management 2025 issue 11
Alliance Leisure utilised its extensive industry expertise
and proven resilience to deliver Clay Cross Active, an
end-to-end health and wellness facility in Derbyshire
Interview: Sarah Watts
Health Club Management 2024 issue 1
As Alliance Leisure celebrates its 25th anniversary, its founder and CEO tells Kate Cracknell why Alliance will never build another leisure centre
HCM People: Jamie Groves
Health Club Management 2024 issue 1
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Promotion: Alliance Leisure: building a better future
Health Club Management 2023 issue 5
Health is a national asset that drives prosperity at an
individual and collective level. Alliance Leisure CEO,
Sarah Watts, explains how the organisation is supporting
communities through the reimagining of public sector leisure
Show preview: Elevate 2023
Health Club Management 2023 issue 4
As the industry in the UK
gears up for this annual trade
event, HCM gives the lowdown
on what you can expect
About Alliance Leisure
About us
Alliance Leisure is the UK’s leading leisure development specialist, working with local authorities, leisure trusts and operators to create engaging, inclusive active environments. Over the past 25 years, the company has delivered more than 300 projects, from large new-build facilities and refurbishments to outdoor spaces, 3G pitches and theatres.
Product range and services
With a clear focus on community impact and social value, a partnership with Alliance Leisure delivers excellence at every stage of a project from scoping and design through to construction and ongoing sustainability and success. Alliance Leisure boasts a team of leisure experts who are committed to supporting you through the development of your project. From our regional Business Development Teams who will oversee every step of your project, to our Insight and Engagement Teams who provide value at all project stages, from opportunity analysis and consultation through to brand development and marketing activities.
Alliance Leisure is the exclusive development partner for the UK Leisure Framework, owned and managed by Denbighshire Leisure Ltd (DLL). As the UK’s only framework dedicated to leisure development, it provides public sector organisations with an end-to-end solution for procuring, designing and delivering sustainable leisure, culture and sport facilities.
Alliance Leisure is the UK’s leading leisure development specialist, working with local authorities, leisure trusts and operators to create engaging, inclusive active environments. Over the past 25 years, the company has delivered more than 300 projects, from large new-build facilities and refurbishments to outdoor spaces, 3G pitches and theatres.
Product range and services
With a clear focus on community impact and social value, a partnership with Alliance Leisure delivers excellence at every stage of a project from scoping and design through to construction and ongoing sustainability and success. Alliance Leisure boasts a team of leisure experts who are committed to supporting you through the development of your project. From our regional Business Development Teams who will oversee every step of your project, to our Insight and Engagement Teams who provide value at all project stages, from opportunity analysis and consultation through to brand development and marketing activities.
Alliance Leisure is the exclusive development partner for the UK Leisure Framework, owned and managed by Denbighshire Leisure Ltd (DLL). As the UK’s only framework dedicated to leisure development, it provides public sector organisations with an end-to-end solution for procuring, designing and delivering sustainable leisure, culture and sport facilities.
Alliance Leisure
Tel: +44 (0)1458 877558
Email: [email protected]
Address:
2340/2440 The Quadrant,
Aztec West,
Bristol,
BS324AQ,
United Kingdom
Sarah Watts, CEO
Key personnel
Sarah Watts, CEO
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Key customers
Local Authorities
Leisure Trusts
Universities and Colleges
Leisure Trusts
Universities and Colleges
Plans for the next 12 months
Our company goal as we emerge from
the pandemic is to stand side-by-side
with partners and not just help the
sector recover but truly thrive. We are
constantly innovating and are currently
exploring new activities, alongside best
in class health, leisure and wellbeing
solutions. We are committed to
continuing to measure the social value
created across our developments and
use the National Themes Outcomes
and Measures (TOMs) Framework.
Testimonial
"Over the coming years, Denbighshire Leisure will continue to work with Alliance
Leisure, breaking down investment barriers to ensure communities across the UK have
access to the facilities they need to live more active, health and prosperous lives."
– Jamie Groves, managing director at Denbighshire Leisure
– Jamie Groves, managing director at Denbighshire Leisure
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