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12 Apr 2012

Merrithew unveils ZEN.GA fitness brand
BY Pete Hayman

Canada-based Merrithew Health and Fitness has announced the launch of its new ZEN.GA fitness brand, which is designed to provide an "innovative fusion workout".

The new concept combines the "foundational principles" of Stott Pilates - the company's flagship Pilates brand - with yoga and dance to encourage greater mindful movement.

Merrithew said new and existing accessories, together with the V2 Max Plus Reformer, will target every muscle and increase body awareness to enhance the mind-body experience.

Lindsay G Merrithew, president and CEO of Merrithew Health and Fitness, said the brand will provide diversity, while also "complementing current program offerings".

"Professionals and consumers alike will benefit from the experience of our trainers, researchers and staff that have been in the health and fitness industry for more than 20 years," said Merrithew.

Master instructor trainer PJ O'Clair added: "This particular fitness brand increases your awareness to the deep stabilizing muscles of the body.

"Combining balance, strength and fluid mindful movement, this routine brings a sense of composure to any group or personal training environment."


Photography (c) Merrithew Corporation

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