A new research paper examining why as many as one in three people ditch fitness trackers shortly after buying them, has found that better education of the benefits is key to ensuring more “happily ever afters” between consumers and their wearables.
The report, Perspective: The Consumer Experience — Why .... more>>
Software provider Refer-all, which specialises in solutions to enhance the efficiency of exercise referrals from GP to leisure provider, has launched a new foundation designed to support leisure providers as they seek to work more closely with local authorities in the area of public health.
The Refer-all Foundation has been set up to provide the tools for .... more>>
Despite the stereotypes of living on beer, black coffee and baked beans, students are actually a lot more active than we give them credit for, with almost a half of UK students belonging to .... more>>
TRX is aiming to bring its education range of training courses to the wider market through a six-month exclusive partnership with provider Lifetime Training.
TRX education courses have never been delivered by a training provider in the UK before .... more>>
Health club franchise the énergie Group has taken the unusual step of teaming up with summer Hollywood blockbuster Hercules to launch a new fitness campaign encouraging members to ‘train like a Gladiator’. The film – starring wrestling legend .... more>>
Low cost operator Pure Gym plans to banish the blues of its failed merger with The Gym Group by foraging ahead with a substantial expansion, possibly aided by further attempted acquisitions. In the wake of yesterday’s news .... more>>
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Newcastle University recently upgraded its 400sq m, 125-
station gym with Precor equipment and its cloud-based Preva
networked fitness. The upgrade is in line with the university’s
digital interactive strategy.
Christchurch-based uniform and branded merchandise
supplier Taylor Made Designs (TMD) supplies uniforms to
leisure management companies all over the UK and is widely
regarded as a market leader in the sector.