PureGym’s Rebecca Passmore, Karl Sanft from 24 Hour Fitness and SATS’ Sondre Gravir are among the line up of industry leaders to share their opinions on a range of subjects, including whether cardio is making a comeback and where the recovery trend will go

Focusing on the most valuable participants (MVPs) is the key to fuelling business growth in the fitness industry, according to a new report by Les Mills.

Tech innovations are handing operators powerful tools, finds Julie Cramer

Changing rooms are being elevated to be the next word in wellness and pampering as operators seek a competitive point of difference, finds Julie Cramer

AI-driven software is enabling hyper personalisation for members, while also allowing operators to build powerful communities, as Julie Cramer reports

Respected retention expert, Dr Paul Bedford, will be continuing his popular tenetion event after a two-year break. The 2024 Retention Convention will take place on 5 December, with five sessions focused on practical approaches to increase lifetime value.

Gymnation has carried out a six-month study which shows the power of connecting with members digitally and celebrating their achievements.

Driven by new tech and the lure of a zero salary bill, staffless gyms are on the rise. HCM looks at this game-changing trend

Fitness First has made personal training more accessible by deploying new levels of digitalisation in partnership with Fisikal

The late Stephen Tharrett explores the US member journey in the age of COVID-19

The head of digital solutions says the pandemic is an opportunity for creativity

According to ACSM’s Health and Fitness Journal, wearables trumped the top spot for trends in 2019. However, the question between Myzone or wrist trackers still stands.

Self-knowledge, a customer-focused company culture and utilising your data are key to retaining members, say experts at this year’s Retention Convention

Life Fitness has launched its first ever club management system, the Halo Fitness Cloud

Bannatyne is on a roll. Its CEO explains how creating “affordable luxury” has allowed the brand to grow and set its sights on extending into Europe

Improving retention with AI

Improving retention with AI

A new report from IHRSA examines health club consumer behaviour. We outline some of the key findings

Gym buddy apps are helping people find their perfect workout partner, so they’re more likely to stick with their routine

Wexer Virtual has teamed up with Connected Fitness Labs – a stand-alone subsidiary of Fitness First – to create a new app designed to expand a gym’s reach beyond its four walls and into the daily lives of its members.

The future of retention is not about reacting to lost members, but about creating proactive customer care. Dr Paul Bedford reports

Jim Graham, COO of The Gym Group, on how the low-cost pioneer is continuing its journey of innovation and success following a strategic review of its proposition

Targeting older members and focusing on social interaction are among Dr Melvyn Hillsdon’s top five tips for boosting retention in 2015

Group exercisers versus gym-only exercisers. Who does what, and does this predict retention levels? Dr Melvyn Hillsdon reports

In the final part of his series looking at member retention, Dr Paul Bedford takes a look at the reasons why members leave