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Ben Allen has been appointed managing director at Common Bond. Having set the
company up
for growth, Robert Rowland now steps into an advisory role.
news •
29 Jun 2026
Following the creditors’ voluntary liquidation of United Fitness Brands (UFB) the assets have
been acquired by a new company, Common Bond, headed up by UFB director, Hilary Rowland.
news •
10 Aug 2025
A creditors’ voluntary liquidation is in progress at London-based boutique operator, United
Fitness Brands (UFB).
news •
27 Jun 2025
1Rebel has announced it will be opening a flagship site in Chelsea this summer, along with four
more studios over the course of the next year.
news •
01 May 2025
Boutique operator, United Fitness Brands is considering closure of a number of its London sites, with its
studio in Chiswick already shuttered as of last week.
news •
29 Jan 2025
The global franchise director of United Fitness Brands outlines the company’s plans to launch into the franchise market
HCM issue 7 2024
As United Fitness Brands gears up to launch its fifth Reformcore location at Battersea Power Station
this month, the multi-brand boutique operator has told HCM it's moving into franchising.
news •
10 Jul 2024
Richard North has taken up the role of CEO at United Fitness Brands, owner of five boutique
fitness brands.
news •
16 Jan 2024
The fitness entrepreneur and founder of Circuit Society tells us how he plans to bring a new style of neighbourhood-based micro studios to the market
HCM issue 6 2022
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The
3,000sq ft (280sq m) micro-gym, run by franchisee Liz Benjamin, will open in August 2022
following a period of construction starting in June.
news •
17 May 2022
United Fitness Brands (UFB) has added London-based operator Triyoga to its portfolio.
news •
04 Jan 2022
Ten UK fitness industry leaders have written an open letter to the Prime Minister, Boris
Johnson, calling for urgent action to help businesses survive the latest pandemic restrictions,
which are again placing financial pressures on parts of the sector.
news •
20 Dec 2021
Following our update on bounceback in the big-box market last month, we talk to studios about how they’re trading
HCM issue 9 2021
United Fitness Brands (UFB), the recently launched ‘supergroup’ of boutique fitness brands, has
acquired Barrecore, the barre studio operator.
news •
27 Apr 2021
Boom Cycle and Kobox CEOs, Robert and Hilary Rowland and Joe Cohen are building a new boutique super group with David Lloyd as chair. Liz Terry reports
HCM issue 3 2021
A new "supergroup" of boutique fitness brands will look to help pool resources and use their
collective strength to grow their individual businesses.
news •
26 Mar 2021
Independent operators are driving creativity in the delivery of a wide range of vibrant fitness businesses. We look at some of the best, from those catering for members with elite sporting backgrounds to inventive gym spaces
HCM Handbook 2020
Deloitte’s Alicia Whistlecroft summarises findings from the State of the UK Fitness Industry Report. Budgets and boutiques are challenging the domestic status quo, throwing up a range of new opportunities
HCM Handbook 2020
The industry catalyst has released a new
book: Building a Badass Boutique
HCM issue 3 2020
Nightclub-themed boutique boxing studio operator Kobox has opened its third London location in
Baker Street, Marylebone.
news •
19 Sep 2019
Is the UK boutique fitness sector capable
of attracting the funding it needs? Alicia
Whistlecroft from Deloitte takes a look
at the level of opportunity
HCM issue 7 2019
The Flykick co-founder on how he took
advantage of an untapped opportunity in
the London group fitness market
HCM issue 2 2019
David Lloyd Leisure has announced the
rollout of its boutique-style HIIT concept,
Blaze. We chat to DLL’s Michelle Dand
and Jack Claxton about the new offering
HCM issue 11 2018
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