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With a new master franchisee on board, the rollout of Anytime Fitness in the Middle East will
get underway later this year, with the first club opening Dubai.
news •
26 Mar 2024
Self Esteem Brands (SEB) and Orangetheory, which announced a 'merger of equals' on 29
February, have begun the search for a new CEO of the combined business – the name of which
has yet to be revealed.
news •
12 Mar 2024
Orangetheory Fitness has 'massive expectations' for growth in the UK and Europe and sees
potential demand for up to 10,000 studios worldwide, says CEO, Dave Long, in the latest
edition of HCM magazine.
news •
12 Mar 2024
As franchise business Orangetheory Fitness merges with Self Esteem Brands, its CEO tells Kate Cracknell about plans to expand to 10,000 units globally
HCM issue 2 2024
Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' creating a new company
with around US$3.5 billion a year in sales and 7,000 franchises in 50 countries.
news •
29 Feb 2024
Orangetheory Fitness is tapping into the strength training trend with a new 50-minute class
designed to cater to all fitness levels.
news •
07 Sep 2023
Dave Long, co-founder and CEO of Orangetheory Fitness, has told HCM the boutique fitness
franchise is aiming to expand to 100 more locations globally this year.
news •
14 Feb 2023
Orangetheory has introduced a new AI-powered heart-rate tracking system called MaxHR to
boost the personalisation and efficiency of members’ workouts.
news •
31 Aug 2022
Leading fitness chains in the US are closing their clubs and studios, as a measure to tackle the
spread of COVID-19 (coronavirus).
news •
18 Mar 2020
Dave Asprey, Silicon Valley hacker and the
creator of Bulletproof coffee has developed
a boutique fitness studio, which uses
technology to upgrade members’ health
HCM issue 5 2019
Orangetheory Fitness recorded more than US$1bn (€875m, £765m) in system-wide revenues during
2018 – a record for the franchise-based operator.
news •
04 Feb 2019
US-based health club chain Orangetheory Fitness has signed a deal to expand its concept
in
southern England with 70 studios set to open over the next decade, including 30 in
London.
news •
11 Apr 2017
US-based health club chain Orangetheory Fitness has opened its first corporate-owned studio
in New York City.
news •
27 Jan 2017
US-based Franchise-based health club chain Orangetheory Fitness has opened its 500th studio in
Seattle-Ballard, Washington, US.
news •
18 Oct 2016
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Francesca Cooper-Boden says
health assessment services can
boost health club retention
HCM magazine
HCM People
Belinda Steward
MD of leisure, health and wellbeing, Places Leisure Places Leisure“We need to make it automatic that when people go to their doctor, they’re offered exercise rather than medication where appropriate”
HCM magazine
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HCM magazine
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HCM magazine
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HCM magazine
With the industry experiencing a huge swing towards strength training, researchers recommend continuing to make the case for cardio
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