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Product innovation
New look for Maynards confectionery range
By Martin Nash
Maynards is overhauling the look and feel of its sugar confectionery range this month with a bright and bold packaging re-design.
The new-look pack will run across all Maynards products including Maynards Wine Gums, Maynards Wine Pastilles, Maynards Sours, Maynards Sports Mix and Maynards Midget Gems. The new packaging designs will focus around a swirling 'vortex' pattern, giving the illusion of the product being lost in the centre, and emulating the ease with which consumers get 'lost in the chew' with Maynards confectionery.
Familiar bright colours will aid standout on shelf, accompanied by the popular Maynard the Moose, who will feature on pack for the first time in the brand's history. The re-design will be supported by a comprehensive advertising campaign to drive awareness of the new design.
Company Details
Mondelez International
Mondelez International is one of the world’s pre-eminent makers of snacks, creating delicious moments of joy by sharing the world’s favourite brands, including Cadbury, Kenco, Belvita, Oreo, Ritz, Dairylea and Kraft Philadelphia. Our portfolio means we have something to offer you and your customers at every point during the day for every out of home occasion.
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Cadbury House, Uxbridge Business Park, Sanderson Road, Uxbridge, Middlesex UB8 1DHTelephone
+44 (0)870 600 6556Maynards is overhauling the look and feel of
its sugar confectionery range this month with
a bright and bold packaging re-design.
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