Product innovation
Maximuscle's male and female targeted rtds
By Dean Fox
Maximuscle – recently bought by GlaxoSmithKline – has launched two new ready-to-drink products.
Definity Go is a pre-mixed whey protein drink in the Maxitone range, which is targeted at female exercisers.
Billed as "the perfect gym bag companion", it comes in a resealable 330ml bottle and is available in chocolate and strawberry flavours, to be drunk after resistance training.
Maxi-Milk is the equivalent product in the male-targeted Maximuscle range. A high protein nutrition shake designed to support lean muscle growth, performance and recovery, it also comes in a 330ml resealable bottle.
Company Details
Maximuscle (now part of GSK)
A complete sports nutrition centre offering the best nutrition plans ad sports nutritional supplements.
Address
1 Horizon Point, Swallowdale Lane, Hemel Hempstead, Hertfordshire HP2 7FZTelephone
+44 (0)1442 418500Website
www.maximuscle.comMaximuscle - recently bought by GlaxoSmithKline - has
launched two new ready-to-drink products.
Definity Go is a pre-mixed whey protein drink in the Maxitone range, which is targeted at female exercisers.
Definity Go is a pre-mixed whey protein drink in the Maxitone range, which is targeted at female exercisers.
Maximuscle_LK03MAR2011.gif
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