Life Fitness will be showcasing its unique customer solutions programme at Leisure Industry Week (LIW) 2009, as part of a strategy that supports customers in 'Elevating' their businesses.

The decision to exhibit has been driven by the current market situation, combined with operators needing to source solutions sophisticated enough to meet their current challenges.

Dan Wille, the vice president and general manager of Life Fitness UK said: "We've always believed in putting our customers needs first, and given that market conditions mean they can ill afford time out of the office, presence at LIW enables us to easily demonstrate how we can add real value and support them in being successful in this challenging climate.”

Jonny Sullens, Portfolio Director at LIW added: "LIW is the biggest health and fitness exhibition in the UK and provides the perfect platform to showcase the Life Fitness customer solutions programme, including The Journey™ exercise experiences system. Many operators will see The Journey™ for the first time at the show. I know it will be of significant interest to our visitors."

Also showing will be the new Optima Series, which combines space saving style and dependability in one simple to use strength line.