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FITNESS, HEALTH, WELLNESS

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Innerva launches brand in a box solution to drive growth of power-assisted exercise studios

Innerva has launched an off-the-shelf solution to help operators deliver successful power-assisted exercise studios and unlock the potential of the UK’s ageing population.

The world’s leading provider of power-assisted exercise equipment has developed the brand-in-the-box solution in response to feedback from operators looking to engage with this growing market. The result is Active Wellbeing, Innerva’s new consumer-facing brand which is now available to operators and businesses which have installed Innerva’s power assisted exercise equipment.

In development for 12 months, the Active Wellbeing solution gives operators a brand standard and strong identity for their Innerva studios, ensuring consistent branding and communications both internally and externally amongst partners and most importantly customers. Licensed to any operator, it provides all the branded assets needed for a power-assisted facility, including signage, wall graphics and marketing campaigns as well as guidance on suite design, including soft furnishings, audio visual requirements and décor.

“Our ongoing research provided us with invaluable feedback around the requirement for a consistent identity for end users and businesses. We’ve spent the last year developing this solution, which will allow operators to get up and running with a fully branded Active Wellbeing suite,” says Laura Childs, Marketing & Communications Manager at Innerva.

Active Wellbeing embodies Innerva’s five elements of healthy ageing – aerobic fitness, muscular strength, balance, flexibility and social wellbeing. The solution is part of Innerva’s ongoing project for the UK Research and Innovation’s (UKRI) Healthy Ageing Challenge. Following a funding award of £1.1m from the public body, Innerva partnered with the Advanced Wellbeing Research Centre at Sheffield Hallam University to research the barriers that older adults face in accessing physical activity and also develop solutions that give operators the tools to help people remain independent and socially connected for as long as possible.

“The aim of our research is to inform the launch of new solutions like Active Wellbeing to support operators to promote active ageing in their communities and increase the number of people accessing their power-assisted suites,” says Childs.

The new brand-in-the-box solution aligns with Sport England’s Future of Public Sector Leisure report, which urges the public sector to transition from delivering traditional services to a wider focus on active wellbeing in order to safeguard its future.

Active Wellbeing follows the recent launch of My Innerva, a community and support hub for health, fitness and rehabilitation professionals. The new hub offers a wealth of resources designed to support operators to address the needs of older adults with a sociable, inclusive and effective offering. These include a Knowledge Zone featuring the latest insight and research into exercise and older adults, a community forum to share advice and best practice as well as marketing resources to help operators grow their client database and build their business.

For more information, please contact [email protected]

Company Details
Innerva
Our power assisted exercise technology provides a ‘helping hand’ in a low impact, full-body workout circuit for exercisers who demand to work smart and effectively.

Our solutions attracts older adults, those living with long term conditions and also people who are intimidated by a traditional gym environment to leisure and rehabilitation centres. Power assisted exercise is safe for all age groups and abilities, as users do not need to provide the motive force to overcome inertia. There are no weight stacks to control, just safe and effective power assisted technology, providing active assisted range of motion for end users.
Address
3 Queen's Square Business Park, Huddersfield Road, Huddersfield, West Yorkshire HD9 6QZ
Telephone
+44 (0)1484 667474
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Promotion

Promotion

Innerva launches brand in a box solution to drive growth of power-assisted exercise studios

Innerva has launched an off-the-shelf solution to help operators deliver successful power-assisted exercise studios and unlock the potential of the UK’s ageing population.

The world’s leading provider of power-assisted exercise equipment has developed the brand-in-the-box solution in response to feedback from operators looking to engage with this growing market. The result is Active Wellbeing, Innerva’s new consumer-facing brand which is now available to operators and businesses which have installed Innerva’s power assisted exercise equipment.

In development for 12 months, the Active Wellbeing solution gives operators a brand standard and strong identity for their Innerva studios, ensuring consistent branding and communications both internally and externally amongst partners and most importantly customers. Licensed to any operator, it provides all the branded assets needed for a power-assisted facility, including signage, wall graphics and marketing campaigns as well as guidance on suite design, including soft furnishings, audio visual requirements and décor.

“Our ongoing research provided us with invaluable feedback around the requirement for a consistent identity for end users and businesses. We’ve spent the last year developing this solution, which will allow operators to get up and running with a fully branded Active Wellbeing suite,” says Laura Childs, Marketing & Communications Manager at Innerva.

Active Wellbeing embodies Innerva’s five elements of healthy ageing – aerobic fitness, muscular strength, balance, flexibility and social wellbeing. The solution is part of Innerva’s ongoing project for the UK Research and Innovation’s (UKRI) Healthy Ageing Challenge. Following a funding award of £1.1m from the public body, Innerva partnered with the Advanced Wellbeing Research Centre at Sheffield Hallam University to research the barriers that older adults face in accessing physical activity and also develop solutions that give operators the tools to help people remain independent and socially connected for as long as possible.

“The aim of our research is to inform the launch of new solutions like Active Wellbeing to support operators to promote active ageing in their communities and increase the number of people accessing their power-assisted suites,” says Childs.

The new brand-in-the-box solution aligns with Sport England’s Future of Public Sector Leisure report, which urges the public sector to transition from delivering traditional services to a wider focus on active wellbeing in order to safeguard its future.

Active Wellbeing follows the recent launch of My Innerva, a community and support hub for health, fitness and rehabilitation professionals. The new hub offers a wealth of resources designed to support operators to address the needs of older adults with a sociable, inclusive and effective offering. These include a Knowledge Zone featuring the latest insight and research into exercise and older adults, a community forum to share advice and best practice as well as marketing resources to help operators grow their client database and build their business.

For more information, please contact [email protected]

Company Details
Innerva
Our power assisted exercise technology provides a ‘helping hand’ in a low impact, full-body workout circuit for exercisers who demand to work smart and effectively.

Our solutions attracts older adults, those living with long term conditions and also people who are intimidated by a traditional gym environment to leisure and rehabilitation centres. Power assisted exercise is safe for all age groups and abilities, as users do not need to provide the motive force to overcome inertia. There are no weight stacks to control, just safe and effective power assisted technology, providing active assisted range of motion for end users.
Address
3 Queen's Square Business Park, Huddersfield Road, Huddersfield, West Yorkshire HD9 6QZ
Telephone
+44 (0)1484 667474
Related news

GM Active enters strategic partnership with Innerva to serve older adults

17 May 2023
GM Active has entered into a strategic partnership with Innerva, specialists in power-assisted exercise, to ...

Innerva's innovative power-assisted equipment for wheelchair users wins award

09 Nov 2022
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The Brain & Spinal Injury Charity (BASIC) looks set to revolutionise the recovery process of ...
Innerva has launched an off-the-shelf solution to help operators deliver successful power- assisted exercise studios and unlock the potential of the UK’s ageing population.
2023/THUMB351120_403369_291387.jpg

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"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
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Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
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Questex/McLean Events (Spatec/SIBEC)
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Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
Elevate
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Precor made history in 2011 with the launch of the first connected fitness console. Since
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike. The
In response to the growth in strength training, Precor has launched its Resolute Multi-Stations. The
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line. Designed for commercial spaces where
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying
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Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
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