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FITNESS, HEALTH, WELLNESS

Product innovation

Green bottles: Brita launches environmentally-friendly water bottles

Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital, designed to offer hydration solutions for gyms and health clubs.


The bottles feature new MicroDisc and ActivSelect technology designed to filter out chlorine and other taste-impairing impurities from tap water, while leaving in minerals such as magnesium and calcium.
MicroDisc has been designed to provide 50 percent faster water flow than the original disc for easier hydration. Each disc provides 150 litres, or four weeks worth, of freshly filtered water.


Brita UK marketing director Rebecca Widdowson said: “Brita is looking to expand into the sports market with the introduction of fill&go Active and fill&go Vital. The new Brita refillable water filter bottles are designed to appeal to gym goers.”
Both bottles are made with durable BPA-free plastic and are an environmentally friendly alternative to bottled water.


The fill&go Vital bottle features an easy pull out mouthpiece, while the fill&go Active includes a handy carrying loop designed for convenience and practical use. Both are available in four colours blue, purple, lime green and pink.
The Active and Vital bottles are available as a retail line for gyms and health clubs to sell and are currently stocked in PureGym.

Company Details
Brita GmBH
Rediscover the pure taste of hot and cold drinks. Stay relaxed, hydrated and feel good, whilst doing something good for the environment.
Address
BRITA House 9 Granville Way Bicester Oxfordshire OX26 4JT UK
Telephone
+44 (0) 844 742 4990
Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital.
144754_971572.jpg

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Product innovation

Green bottles: Brita launches environmentally-friendly water bottles

Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital, designed to offer hydration solutions for gyms and health clubs.


The bottles feature new MicroDisc and ActivSelect technology designed to filter out chlorine and other taste-impairing impurities from tap water, while leaving in minerals such as magnesium and calcium.
MicroDisc has been designed to provide 50 percent faster water flow than the original disc for easier hydration. Each disc provides 150 litres, or four weeks worth, of freshly filtered water.


Brita UK marketing director Rebecca Widdowson said: “Brita is looking to expand into the sports market with the introduction of fill&go Active and fill&go Vital. The new Brita refillable water filter bottles are designed to appeal to gym goers.”
Both bottles are made with durable BPA-free plastic and are an environmentally friendly alternative to bottled water.


The fill&go Vital bottle features an easy pull out mouthpiece, while the fill&go Active includes a handy carrying loop designed for convenience and practical use. Both are available in four colours blue, purple, lime green and pink.
The Active and Vital bottles are available as a retail line for gyms and health clubs to sell and are currently stocked in PureGym.

Company Details
Brita GmBH
Rediscover the pure taste of hot and cold drinks. Stay relaxed, hydrated and feel good, whilst doing something good for the environment.
Address
BRITA House 9 Granville Way Bicester Oxfordshire OX26 4JT UK
Telephone
+44 (0) 844 742 4990
Water filtration company Brita has released two refillable water filter bottles, the fill&go Active and the fill&go Vital.
144754_971572.jpg

Product innovation

Bellezi, the Dutch-founded spa furniture manufacturer, has created a touchless wellness concept called Deepsense in
Living Earth Crafts, a member of the new parent company, Intentional Wellness Brands, has launched
Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
Panatta brought together four of the most influential figures in bodybuilding history on the stage
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
One of the biggest mistakes operators in the fitness industry still make is advertising almost
What does a premium body composition experience actually look like? It starts with the measurement itself.
Strength training has never been more important for member retention, facility  differentiation and long-term commercial
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
1 - 20 of 1,992
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promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success.
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Company profiles
Company profile: FS Commercial Division
Now the UK’s leading specialist fitness equipment supplier, Fitness Superstore started from humble beginnings in ...
Company profiles
Company profile: Make Your Gym (MYG)
Make Your Gym offers a full-service, strategic partner supporting gym owners with all aspects of ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
MyZone press release: Myzone Go expands operator opportunity with Garmin integration
Myzone has announced a significant expansion of its MoTech (Motivation Technology) platform, as Myzone Go integration with Garmin goes live.
Featured press releases
Dyaco UK Ltd press release: i-Strength | Spirit Commercial Fitness: Same movements, smarter resistance
Upgrading a gym floor is rarely straightforward. New equipment means retraining staff, repositioning layouts, and a period of adjustment for members.
Directory
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Industrial washing machines
Miele Company Limited: Industrial washing machines
Hot tubs
MSpa International Ltd: Hot tubs
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
28-29 Sep 2026
Grand Ballroom, METT Singapore, Singapore
Diary dates
06-08 Oct 2026
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Diary dates
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QEII Conference Centre, London,
Diary dates
29-31 Oct 2026
Impact Exhibition & Convention Center Bangkok,Thailand, Bangkok, Thailand
Diary dates
29-31 Oct 2026
IMPACT Exhibition Center, Bangkok, Thailand , Bangkok, Thailand
Diary dates
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The Kromhouthal , Amsterdam, Netherlands
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
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