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Technogym
Technogym
Technogym
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Connect for success with Precor

Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.

New habits and lifestyles have been made during the pandemic, and the huge surge in online fitness suggests a flexible offering, with digital connectivity at its core, will now be essential to ensure modern members are impressed with your facilities.

A fully connected gym floor is no longer just nice to have, it’s a must-have.

Tom Kivell, fitness development manager at Aneurin Leisure Trust, selected Precor’s Preva alongside Advagym by Sony to ensure a fully connected offer in the Trust’s three newly refurbished sites.

“We wanted to digitise our gym experience, fully connecting cardio and strength so we can set goals, create training plans and track progress to offer a results-based customer experience,” he said.

“This is the way the industry is going; gyms must offer multifunctional connectivity.”

Per Christiansson, CEO of three Formtoppen clubs in Sweden, agreed: “The biggest motivation for adding Advagym to our Precor equipment was being able to interact with members both inside and outside of the gym.

“It ensures they always feel looked after and part of our community, even when they aren’t within the facility. I see connectivity as the future; we plan to create a premium Advagym membership to help us to attract a different customer group at a higher price point.”

For Angelo Buob, Gym Manager at Halle 41 in Switzerland, the benefit of 100 per cent connectivity lies in data: “We’ve installed Advagym on Precor’s Resolute Strength kit and in our free weight areas, on Assault machines and the Queenax.

“Advagym includes a tool which allows operators to analyse data on which machines are most used and the number of repetitions each is doing. This enables me to assess usage and adjust the gym floor accordingly, to constantly optimise based on data-driven facts. We also receive notifications if the kit isn’t running smoothly, so we can immediately take action, which minimises members dissatisfaction.”

One gym already benefiting from that data is Aberdeen Sports Village. Kris McIntosh, health and fitness development manager said: “Preva and Advagym allow us to make data-driven decisions every day. Looking at kit utilisation gives us an idea of occupancy throughout the day, which informs staffing decisions – we now put on more staff at peak times, which has increased customer ratings and we’ve seen a 92 per cent rise in PT revenue.

“During the pandemic, data was invaluable in making staffing decisions, to ensure we had adequate levels but weren’t overstaffed, to make savings on the payroll. When it comes to refreshing our Precor equipment I’ll be able to analyse the selection of kit we have and what’s most- and least-used to better inform our future purchasing decision.”

To understand how you can fully connect your facility with Precor and Sony, visit Precor's official website .

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Precor UK
Through the continual development and provision of premium fitness products and services, Precor can help you to achieve greater member satisfaction and maximum commercial success. Precor is part of the Amer Sports Corporation, one of the world's leading sports equipment companies, with other internationally recognised brands including Wilson, Atomic, Suunto, and Salomon.
Address
Theta Building, Lyon Way, Frimley, Surrey GU16 7ER

World Headquarters (USA):
20031 142nd Avenue NE, P.O. Box 7202, Woodinville,
WA 98072-4002, USA. Tel: +1 425 486 9292
Telephone
+44 (0)1276 404900
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
,tec,haf
2021/THUMB347648_127246_833584.jpg

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Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
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 Red Light Rising: Red Light Therapy
Management software
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Independent service & maintenance
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Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Product innovation

Connect for success with Precor

Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.

New habits and lifestyles have been made during the pandemic, and the huge surge in online fitness suggests a flexible offering, with digital connectivity at its core, will now be essential to ensure modern members are impressed with your facilities.

A fully connected gym floor is no longer just nice to have, it’s a must-have.

Tom Kivell, fitness development manager at Aneurin Leisure Trust, selected Precor’s Preva alongside Advagym by Sony to ensure a fully connected offer in the Trust’s three newly refurbished sites.

“We wanted to digitise our gym experience, fully connecting cardio and strength so we can set goals, create training plans and track progress to offer a results-based customer experience,” he said.

“This is the way the industry is going; gyms must offer multifunctional connectivity.”

Per Christiansson, CEO of three Formtoppen clubs in Sweden, agreed: “The biggest motivation for adding Advagym to our Precor equipment was being able to interact with members both inside and outside of the gym.

“It ensures they always feel looked after and part of our community, even when they aren’t within the facility. I see connectivity as the future; we plan to create a premium Advagym membership to help us to attract a different customer group at a higher price point.”

For Angelo Buob, Gym Manager at Halle 41 in Switzerland, the benefit of 100 per cent connectivity lies in data: “We’ve installed Advagym on Precor’s Resolute Strength kit and in our free weight areas, on Assault machines and the Queenax.

“Advagym includes a tool which allows operators to analyse data on which machines are most used and the number of repetitions each is doing. This enables me to assess usage and adjust the gym floor accordingly, to constantly optimise based on data-driven facts. We also receive notifications if the kit isn’t running smoothly, so we can immediately take action, which minimises members dissatisfaction.”

One gym already benefiting from that data is Aberdeen Sports Village. Kris McIntosh, health and fitness development manager said: “Preva and Advagym allow us to make data-driven decisions every day. Looking at kit utilisation gives us an idea of occupancy throughout the day, which informs staffing decisions – we now put on more staff at peak times, which has increased customer ratings and we’ve seen a 92 per cent rise in PT revenue.

“During the pandemic, data was invaluable in making staffing decisions, to ensure we had adequate levels but weren’t overstaffed, to make savings on the payroll. When it comes to refreshing our Precor equipment I’ll be able to analyse the selection of kit we have and what’s most- and least-used to better inform our future purchasing decision.”

To understand how you can fully connect your facility with Precor and Sony, visit Precor's official website .

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Precor UK
Through the continual development and provision of premium fitness products and services, Precor can help you to achieve greater member satisfaction and maximum commercial success. Precor is part of the Amer Sports Corporation, one of the world's leading sports equipment companies, with other internationally recognised brands including Wilson, Atomic, Suunto, and Salomon.
Address
Theta Building, Lyon Way, Frimley, Surrey GU16 7ER

World Headquarters (USA):
20031 142nd Avenue NE, P.O. Box 7202, Woodinville,
WA 98072-4002, USA. Tel: +1 425 486 9292
Telephone
+44 (0)1276 404900
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
,tec,haf
2021/THUMB347648_127246_833584.jpg

Product innovation

Luxury fitness equipment supplier PENT Fitness has launched its portable multifunction SOPHIA fitness unit, designed
Ineos Hygienics will be on hand at the Formula 1 Pirelli British Grand Prix this
Ojmar has launched OCS SMART, a next-generation smart lock that can be controlled via a
Eleiko’s Öppen Collars have been designed to easily secure barbell weights, for improved performance and
Service men and women across the country are being invited to get active for free
After months of lockdown, people all over the world are returning to the gym with
Innovatise UK Ltd
Innovatise UK Ltd
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members
Eleiko, a leading manufacturer and supplier of strength equipment, is set to build a new
Aligning fitness and healthcare as part of the wider health and wellbeing needs of the
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the
Everyone Active has signed a number of new deals which will see the operator strengthen
Miha Bodytec GmbH
Miha Bodytec GmbH
Let’s talk about Orbit4 – the secret behind successful gyms. Gym operators have described Orbit4
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and
Health and wellness tech start-up Puraclenz has launched a collection of ionic air and surface
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product
Myzone has announced it's partnering with Wigan Warriors as the rugby club’s official heart rate
One of the world’s largest corporate wellbeing platforms Gympass has gained a new partner every
Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce
Les Mills
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Featured supplier news
Featured supplier news: Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Featured supplier news
Featured supplier news: FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Zimmer MedizinSysteme GmbH
Imagine a short treatment combined with many positive and long-lasting effects that your customers will ...
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Supplier Showcases
Supplier showcase - Precor: The power of networking
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Management software
Premier Software Solutions: Management software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Technogym