Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

press release: Swim England

Gold company profile | Swim England
PRESS RELEASE

Swim England and Stoke-on-Trent City Council celebrate new partnership to deliver the Swim England Learn to Swim Programme

08 May 2026
Swim England and Stoke-on-Trent City Council partnership / Swim England

Swim England and Stoke-on-Trent City Council are proud to announce an exciting new partnership that will see the delivery of the Swim England Learn to Swim Programme across the city, strengthening opportunities for local residents to develop vital life skills in the water.

The partnership marks a significant step in Stoke-on-Trent City Council’s commitment to improving health, wellbeing and physical activity, while ensuring high-quality and inclusive swimming provision for children, young people and adults. Through the adoption of Swim England’s nationally recognised Learn to Swim Programme, residents will benefit from a clear, structured and progressive pathway from first entering the water through to developing lifelong aquatic skills.

The Swim England Learn to Swim Programme is the nationally recognised framework that is delivered by over 80% of providers, which supports nearly two million learners nationwide each year. Designed to be inclusive and accessible, the programme focuses not only on swimming competence, but also water safety, confidence and enjoyment.

The delivery of the Learn to Swim programme will be supported by Swim England’s expert teams, who will work closely with members of Stoke-on-Trent City Council across its leisure facilities, including Fenton Manor Sports Complex, Dimensions Leisure Centre and New Horizons Sport and Leisure Centre. The partnership will provide workforce training, ongoing technical guidance and support.

Councillor Jane Ashworth, leader of Stoke-on-Trent City Council, said “We are delighted to be working in partnership with Swim England to bring the Learn to Swim Programme to Stoke-on-Trent. Swimming is a vital skill and it is important as many children and adults as possible can learn these life skills and be confident in the water.

“This partnership supports our wider ambitions to improve health outcomes for all and ensure all can participate in physical activity.”

Rebecca Cox, business engagement director at Swim England, added “The partnership between Swim England and Stoke-on-Trent City Council is a fantastic step towards the Council’s goal of strengthening their learn to swim offer and helping more young people enjoy lifelong participation in the water.

“The Swim England Learn to Swim Programme provides a consistent, high-quality framework that supports participants, teachers and operators alike.

“We’re excited to work collaboratively with the council to grow participation, enhance quality and make swimming accessible and welcoming for communities across the city.”

 

To find out more information about the Swim England Learn to Swim Programme, follow this link: https://www.swimming.org/learntoswim/



More press releases and updates from Swim England:
Swim England has strengthened its sector-leading Business Solutions offer with the launch of its Learn to Swim Growth Plan, designed to help aquatic providers unlock sustainable programme growth.
As families start to look ahead to the school summer holiday, Swim England's #LoveSwimming campaign is urging parents not to wait until they're packing their suitcases to think about water safety, because the time to start swimming lessons is now.
Swim England has announced a new partnership with Hydrohex, an established and  innovative virtual aqua fitness platform.
Swim England is delighted to announce a new strategic partnership with Neurodiverse Sport (NdS), designed to strengthen neuro‑inclusive practice across aquatics.
Swim England: news from HCMmag.com and FitTechGlobal.com
Celebrating its 10th anniversary, Elevate has had its busiest show to date, with almost 200 exhibitors, 115 seminars and 200 speakers over two days.
Swim England is encouraging teachers to embrace the value of gameplay alongside lesson delivery.
More than 70 per cent of children are currently being taken out of swimming lessons before they can swim competently according to new Swim England research.
Following success in watersports such as sailing, canoeing, windsurfing and swimming at the Paris Olympics and Paralympics, The Clean Water Sports Alliance is stepping up its action on water pollution to safeguard future successes.
Mental Health Swims has been awarded almost £18,000 of lottery money to extend its mission to support mental health through swimming.
Swim England
Tel: 01509 640700
Address: Pavilion 3, SportPark, 3 Oakwood Drive, Loughborough University, Loughborough, Leicestershire, LE11 3QF, United Kingdom
Andy Salmon, chief executive
Latest News
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional reformer movements ...
Latest News
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch ...
Latest News
Girls in the UK are missing out on 280 million hours of sport every year ...
Latest News
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of ...
Latest News
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch ...
Latest News
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines: ...
Latest News
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness ...
Latest News
The Republic of Ireland will become the latest market in PureGym’s expanding international portfolio, with ...
HCM promotional features
Sponsored
Social fitness the missing link to member engagement, according to a new Myzone report
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
EGYM has opened a new HQ in Paternoster Square, London and revealed a range of new launches
HCM promotional features
HCM magazine
Would you stop selling memberships to prevent your club getting overcrowded? How do you strike the balance between maximising profits and prioritising the member experience? Kath Hudson talks to the experts
HCM magazine
We’ve reduced the level of council investment over the last three years by 40 per cent and increased our turnover by 9 per cent
HCM magazine
HCM People

Shaun Grove

Owner, Stride Fitness
My goal was to invest in where fitness is going, not where it’s already been
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you. Write to [email protected]
HCM magazine
New legislation is exposing weakness and potential liabilities in the management of customer data in health clubs, says Andy Chesterman
Opinion
promotion
Strength training has moved from the margins to the mainstream.
Opinion: Building smarter strength spaces for today’s operators
Featured supplier news
Featured supplier news: Legends never die: four legends, four philosophies of life
Panatta brought together four of the most influential figures in bodybuilding history on the stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Featured supplier news: Introducing a new era of Nautilus Leverage
Strength training has never been more important for member retention, facility differentiation and long-term commercial success.
Company profile
Company profile: Swim England
Swim England was the only governing body of swimming in the world when it was ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Swim England press release: Swim England and Stoke-on-Trent City Council celebrate new partnership to deliver the Swim England Learn to Swim Programme
Swim England and Stoke-on-Trent City Council are proud to announce an exciting new partnership that will see the delivery of the Swim England Learn to Swim Programme across the city, strengthening opportunities for local residents to develop vital life sk
Directory
Industrial washing machines
Miele Company Limited: Industrial washing machines
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Hot tubs
MSpa International Ltd: Hot tubs
Fitness tracking platform
SpiviTech: Fitness tracking platform
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates

press release: Swim England

Gold company profile | Swim England
PRESS RELEASE

Swim England and Stoke-on-Trent City Council celebrate new partnership to deliver the Swim England Learn to Swim Programme

08 May 2026
Swim England and Stoke-on-Trent City Council partnership / Swim England

Swim England and Stoke-on-Trent City Council are proud to announce an exciting new partnership that will see the delivery of the Swim England Learn to Swim Programme across the city, strengthening opportunities for local residents to develop vital life skills in the water.

The partnership marks a significant step in Stoke-on-Trent City Council’s commitment to improving health, wellbeing and physical activity, while ensuring high-quality and inclusive swimming provision for children, young people and adults. Through the adoption of Swim England’s nationally recognised Learn to Swim Programme, residents will benefit from a clear, structured and progressive pathway from first entering the water through to developing lifelong aquatic skills.

The Swim England Learn to Swim Programme is the nationally recognised framework that is delivered by over 80% of providers, which supports nearly two million learners nationwide each year. Designed to be inclusive and accessible, the programme focuses not only on swimming competence, but also water safety, confidence and enjoyment.

The delivery of the Learn to Swim programme will be supported by Swim England’s expert teams, who will work closely with members of Stoke-on-Trent City Council across its leisure facilities, including Fenton Manor Sports Complex, Dimensions Leisure Centre and New Horizons Sport and Leisure Centre. The partnership will provide workforce training, ongoing technical guidance and support.

Councillor Jane Ashworth, leader of Stoke-on-Trent City Council, said “We are delighted to be working in partnership with Swim England to bring the Learn to Swim Programme to Stoke-on-Trent. Swimming is a vital skill and it is important as many children and adults as possible can learn these life skills and be confident in the water.

“This partnership supports our wider ambitions to improve health outcomes for all and ensure all can participate in physical activity.”

Rebecca Cox, business engagement director at Swim England, added “The partnership between Swim England and Stoke-on-Trent City Council is a fantastic step towards the Council’s goal of strengthening their learn to swim offer and helping more young people enjoy lifelong participation in the water.

“The Swim England Learn to Swim Programme provides a consistent, high-quality framework that supports participants, teachers and operators alike.

“We’re excited to work collaboratively with the council to grow participation, enhance quality and make swimming accessible and welcoming for communities across the city.”

 

To find out more information about the Swim England Learn to Swim Programme, follow this link: https://www.swimming.org/learntoswim/



More press releases and updates from Swim England:
Swim England has strengthened its sector-leading Business Solutions offer with the launch of its Learn to Swim Growth Plan, designed to help aquatic providers unlock sustainable programme growth.
As families start to look ahead to the school summer holiday, Swim England's #LoveSwimming campaign is urging parents not to wait until they're packing their suitcases to think about water safety, because the time to start swimming lessons is now.
Swim England has announced a new partnership with Hydrohex, an established and  innovative virtual aqua fitness platform.
Swim England is delighted to announce a new strategic partnership with Neurodiverse Sport (NdS), designed to strengthen neuro‑inclusive practice across aquatics.
Swim England: news from HCMmag.com and FitTechGlobal.com
Celebrating its 10th anniversary, Elevate has had its busiest show to date, with almost 200 exhibitors, 115 seminars and 200 speakers over two days.
Swim England is encouraging teachers to embrace the value of gameplay alongside lesson delivery.
More than 70 per cent of children are currently being taken out of swimming lessons before they can swim competently according to new Swim England research.
Following success in watersports such as sailing, canoeing, windsurfing and swimming at the Paris Olympics and Paralympics, The Clean Water Sports Alliance is stepping up its action on water pollution to safeguard future successes.
Mental Health Swims has been awarded almost £18,000 of lottery money to extend its mission to support mental health through swimming.
Swim England
Tel: 01509 640700
Address: Pavilion 3, SportPark, 3 Oakwood Drive, Loughborough University, Loughborough, Leicestershire, LE11 3QF, United Kingdom
Andy Salmon, chief executive
Swim England video gallery:
Key personnel
Andy Salmon, chief executive
Key customers
All members of the aquatic community, including participants, coaches, parents, volunteers and club committee members, and leisure operators.
Plans for the next 12 months
Launched in 2024, Swim England created the ‘One Swim England’ strategy which is their unwavering commitment to lead and serve an aquatics community to enable safe, enjoyable and successful experiences.

The innovative strategy has been created with the help of the industry and embodies the culture and values everyone in the aquatics community should strive to achieve. At its foundation are strong, guiding principles and 18 goals which set out our roadmap for the future.

One Swim England aims to create an inclusive and welcoming environment to help people of all ages and backgrounds learn how to swim and reap the benefits of aquatic activity.
Testimonial
“We are proud to be associated with Swim England and highly recommend their services to anyone involved in swimming. Swim England is an excellent national governing body to work with, providing unparalleled support and guidance to us as an Approved Training Centre.

"Their comprehensive programs and resources continually enhance our operations and delivery, and the professionalism and expertise of their team is evident in every interaction. Swim England's commitment to promoting our sport has helped to foster a positive and inclusive environment for our learners and working closely with them allows us to offer fantastic ongoing opportunities for development.”

– Krystal Buckley, director, Triton Training
Search news, features & products:
Find a supplier:
Partner sites