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press release: Swim England

Gold company profile | Swim England
PRESS RELEASE

Swim England and Stoke-on-Trent City Council celebrate new partnership to deliver the Swim England Learn to Swim Programme

08 May 2026
Swim England and Stoke-on-Trent City Council partnership / Swim England

Swim England and Stoke-on-Trent City Council are proud to announce an exciting new partnership that will see the delivery of the Swim England Learn to Swim Programme across the city, strengthening opportunities for local residents to develop vital life skills in the water.

The partnership marks a significant step in Stoke-on-Trent City Council’s commitment to improving health, wellbeing and physical activity, while ensuring high-quality and inclusive swimming provision for children, young people and adults. Through the adoption of Swim England’s nationally recognised Learn to Swim Programme, residents will benefit from a clear, structured and progressive pathway from first entering the water through to developing lifelong aquatic skills.

The Swim England Learn to Swim Programme is the nationally recognised framework that is delivered by over 80% of providers, which supports nearly two million learners nationwide each year. Designed to be inclusive and accessible, the programme focuses not only on swimming competence, but also water safety, confidence and enjoyment.

The delivery of the Learn to Swim programme will be supported by Swim England’s expert teams, who will work closely with members of Stoke-on-Trent City Council across its leisure facilities, including Fenton Manor Sports Complex, Dimensions Leisure Centre and New Horizons Sport and Leisure Centre. The partnership will provide workforce training, ongoing technical guidance and support.

Councillor Jane Ashworth, leader of Stoke-on-Trent City Council, said “We are delighted to be working in partnership with Swim England to bring the Learn to Swim Programme to Stoke-on-Trent. Swimming is a vital skill and it is important as many children and adults as possible can learn these life skills and be confident in the water.

“This partnership supports our wider ambitions to improve health outcomes for all and ensure all can participate in physical activity.”

Rebecca Cox, business engagement director at Swim England, added “The partnership between Swim England and Stoke-on-Trent City Council is a fantastic step towards the Council’s goal of strengthening their learn to swim offer and helping more young people enjoy lifelong participation in the water.

“The Swim England Learn to Swim Programme provides a consistent, high-quality framework that supports participants, teachers and operators alike.

“We’re excited to work collaboratively with the council to grow participation, enhance quality and make swimming accessible and welcoming for communities across the city.”

 

To find out more information about the Swim England Learn to Swim Programme, follow this link: https://www.swimming.org/learntoswim/



More press releases and updates from Swim England:
As families start to look ahead to the school summer holiday, Swim England's #LoveSwimming campaign is urging parents not to wait until they're packing their suitcases to think about water safety, because the time to start swimming lessons is now.
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More than 70 per cent of children are currently being taken out of swimming lessons before they can swim competently according to new Swim England research.
Following success in watersports such as sailing, canoeing, windsurfing and swimming at the Paris Olympics and Paralympics, The Clean Water Sports Alliance is stepping up its action on water pollution to safeguard future successes.
Mental Health Swims has been awarded almost £18,000 of lottery money to extend its mission to support mental health through swimming.
Swim England
Tel: 01509 640700
Address: Pavilion 3, SportPark, 3 Oakwood Drive, Loughborough University, Loughborough, Leicestershire, LE11 3QF, United Kingdom
Andy Salmon, chief executive
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Swim England press release: Swim England and Stoke-on-Trent City Council celebrate new partnership to deliver the Swim England Learn to Swim Programme
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press release: Swim England

Gold company profile | Swim England
PRESS RELEASE

Swim England and Stoke-on-Trent City Council celebrate new partnership to deliver the Swim England Learn to Swim Programme

08 May 2026
Swim England and Stoke-on-Trent City Council partnership / Swim England

Swim England and Stoke-on-Trent City Council are proud to announce an exciting new partnership that will see the delivery of the Swim England Learn to Swim Programme across the city, strengthening opportunities for local residents to develop vital life skills in the water.

The partnership marks a significant step in Stoke-on-Trent City Council’s commitment to improving health, wellbeing and physical activity, while ensuring high-quality and inclusive swimming provision for children, young people and adults. Through the adoption of Swim England’s nationally recognised Learn to Swim Programme, residents will benefit from a clear, structured and progressive pathway from first entering the water through to developing lifelong aquatic skills.

The Swim England Learn to Swim Programme is the nationally recognised framework that is delivered by over 80% of providers, which supports nearly two million learners nationwide each year. Designed to be inclusive and accessible, the programme focuses not only on swimming competence, but also water safety, confidence and enjoyment.

The delivery of the Learn to Swim programme will be supported by Swim England’s expert teams, who will work closely with members of Stoke-on-Trent City Council across its leisure facilities, including Fenton Manor Sports Complex, Dimensions Leisure Centre and New Horizons Sport and Leisure Centre. The partnership will provide workforce training, ongoing technical guidance and support.

Councillor Jane Ashworth, leader of Stoke-on-Trent City Council, said “We are delighted to be working in partnership with Swim England to bring the Learn to Swim Programme to Stoke-on-Trent. Swimming is a vital skill and it is important as many children and adults as possible can learn these life skills and be confident in the water.

“This partnership supports our wider ambitions to improve health outcomes for all and ensure all can participate in physical activity.”

Rebecca Cox, business engagement director at Swim England, added “The partnership between Swim England and Stoke-on-Trent City Council is a fantastic step towards the Council’s goal of strengthening their learn to swim offer and helping more young people enjoy lifelong participation in the water.

“The Swim England Learn to Swim Programme provides a consistent, high-quality framework that supports participants, teachers and operators alike.

“We’re excited to work collaboratively with the council to grow participation, enhance quality and make swimming accessible and welcoming for communities across the city.”

 

To find out more information about the Swim England Learn to Swim Programme, follow this link: https://www.swimming.org/learntoswim/



More press releases and updates from Swim England:
As families start to look ahead to the school summer holiday, Swim England's #LoveSwimming campaign is urging parents not to wait until they're packing their suitcases to think about water safety, because the time to start swimming lessons is now.
Swim England has announced a new partnership with Hydrohex, an established and  innovative virtual aqua fitness platform.
Swim England is delighted to announce a new strategic partnership with Neurodiverse Sport (NdS), designed to strengthen neuro‑inclusive practice across aquatics.
Dedicated to developing a nation of confident and competent swimmers, Swim England is encouraging teachers to embrace the value of gameplay alongside lesson delivery.
Swim England: news from HCMmag.com and FitTechGlobal.com
Celebrating its 10th anniversary, Elevate has had its busiest show to date, with almost 200 exhibitors, 115 seminars and 200 speakers over two days.
Swim England is encouraging teachers to embrace the value of gameplay alongside lesson delivery.
More than 70 per cent of children are currently being taken out of swimming lessons before they can swim competently according to new Swim England research.
Following success in watersports such as sailing, canoeing, windsurfing and swimming at the Paris Olympics and Paralympics, The Clean Water Sports Alliance is stepping up its action on water pollution to safeguard future successes.
Mental Health Swims has been awarded almost £18,000 of lottery money to extend its mission to support mental health through swimming.
Swim England
Tel: 01509 640700
Address: Pavilion 3, SportPark, 3 Oakwood Drive, Loughborough University, Loughborough, Leicestershire, LE11 3QF, United Kingdom
Andy Salmon, chief executive
Swim England video gallery:
Key personnel
Andy Salmon, chief executive
Key customers
All members of the aquatic community, including participants, coaches, parents, volunteers and club committee members, and leisure operators.
Plans for the next 12 months
Launched in 2024, Swim England created the ‘One Swim England’ strategy which is their unwavering commitment to lead and serve an aquatics community to enable safe, enjoyable and successful experiences.

The innovative strategy has been created with the help of the industry and embodies the culture and values everyone in the aquatics community should strive to achieve. At its foundation are strong, guiding principles and 18 goals which set out our roadmap for the future.

One Swim England aims to create an inclusive and welcoming environment to help people of all ages and backgrounds learn how to swim and reap the benefits of aquatic activity.
Testimonial
“We are proud to be associated with Swim England and highly recommend their services to anyone involved in swimming. Swim England is an excellent national governing body to work with, providing unparalleled support and guidance to us as an Approved Training Centre.

"Their comprehensive programs and resources continually enhance our operations and delivery, and the professionalism and expertise of their team is evident in every interaction. Swim England's commitment to promoting our sport has helped to foster a positive and inclusive environment for our learners and working closely with them allows us to offer fantastic ongoing opportunities for development.”

– Krystal Buckley, director, Triton Training
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