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Physical Company Ltd
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Physical Company Ltd
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FITNESS, HEALTH, WELLNESS

press release: Physical

seca TRU and Physical bring best-in-class body composition analysis to gyms

05 Jun 2024
Physical will distribute the seca TRU product across the UK / Physical / seca
seca TRU is delighted to announce a new UK partnership with fitness market leader Physical. The agreement will see Physical distribute the seca TRU product across the breadth of the UK fitness industry.

Already widely used in healthcare, including the NHS, seca’s body composition technology provides highly accurate tracking of a wide range of health metrics. These include BMI, weight, fat %, skeletal muscle mass, and more than 10 other measures.

The seca TRU product for the fitness sector offers the same medical-grade platform and functionality, but with a new look and feel for the gym environment.

Nik Elphick, UK national fitness sales manager for seca TRU, explains: “We’ve rebranded and given our body composition analysers a make-over for fitness, with a black and grey colour scheme that feels less clinical than the white we use for healthcare.

“We’ve also incorporated new features, such as an option to set member challenges, while a member-facing app makes it easy for members to self-serve. Of course, if gyms prefer to use seca TRU as part of a premium, trainer-led consultation, that’s also fine.

“Gyms can also customise what’s measured, enabling them to put together tailored assessments based on their customers’ specific needs: strength assessments, nutrition-focused assessments and so on. Not every data point has to be shown.”

“Physical has been tracking the shift towards wellness and looking to add body composition to its portfolio. The accuracy of seca TRU’s medical-grade technology really stood out,” says James Anderson, sales and marketing director at Physical.

“As people look to live healthier and happier for longer, it’s important that we help members move away from aesthetics to better understand what’s going on below the surface. This is where seca TRU comes in, showing members the true impact on their bodies of their time and effort in the gym.

“This can boost motivation and retention, as it highlights results members might not otherwise spot. For example, you might not have lost weight if you stand on the scales, but seca TRU could identify a drop in body fat and an increase in muscle mass. It will also be able to show you where in your body those muscles gains have been.”

Elphick concludes: “Physical is a great partner for us, with a passionate and experienced team, great product offering and extensive network. We’re looking forward to working with Physical to bring the accuracy of seca TRU to the UK fitness sector.”

seca’s body composition technology provides highly accurate tracking of a wide range of health metrics / Physical / seca
More press releases and updates from Physical:
Physical is delighted to announce a new partnership with Power Plate, whereby Physical becomes UK commercial distributor for all Power Plate products
Physical is delighted to announce a new partnership with Power Plate, whereby Physical becomes UK commercial distributor for all Power Plate products.
As the GLL Sport Foundation (GSF) celebrates its 15th anniversary, Physical has unveiled a package of support that sees it step into a sponsor role for the Foundation – the UK’s largest independent athlete support programme.
Physical is delighted to announce that, following a tender process, it has extended its contract with Glasgow Life for a further three years, as one of the leisure trust’s chosen suppliers of functional and studio accessories, strength accessories, rigs and flooring.
Physical has announced the appointment of Aimee Stokes as key account manager, further growing its commercial fitness team as it eyes continued growth in this sector.
Physical: news from HCMmag.com and FitTechGlobal.com
New to the market are Physical’s RBX Rubber Dumbbells.
Fast-growing functional training franchise The Shredquarters has reached the 10-site milestone with the opening of its latest club in Twickenham, south-west London, on 25 July.
Physical: featured in HCM and Fit Tech magazines
We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
Pilates is having a moment. Steph Eaves asks suppliers how they’re responding to the demand
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
Net-zero: Eco-floors
How healthy is your flooring for the people who train on it and the planet? Steph Eaves sheds light on sustainability practices
Special report: Strength revolution
Strength training is booming, in part due to various government’s guidelines that recommend it for all ages, with new offerings coming in the form of hardware, tech and programming, as Steph Eaves reports
Physical
Tel: 01494 769 222
Address: The Works, Wycombe Road, Stokenchurch, Buckinghamshire, HP14 3RR, UK
John Halls, Managing Director
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Physical Company Ltd press release: seca TRU and Physical bring best-in-class body composition analysis to gyms
seca TRU is delighted to announce a new UK partnership with fitness market leader Physical. The agreement will see Physical distribute the seca TRU product across the breadth of the UK fitness industry.
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press release: Physical

seca TRU and Physical bring best-in-class body composition analysis to gyms

05 Jun 2024
Physical will distribute the seca TRU product across the UK / Physical / seca
seca TRU is delighted to announce a new UK partnership with fitness market leader Physical. The agreement will see Physical distribute the seca TRU product across the breadth of the UK fitness industry.

Already widely used in healthcare, including the NHS, seca’s body composition technology provides highly accurate tracking of a wide range of health metrics. These include BMI, weight, fat %, skeletal muscle mass, and more than 10 other measures.

The seca TRU product for the fitness sector offers the same medical-grade platform and functionality, but with a new look and feel for the gym environment.

Nik Elphick, UK national fitness sales manager for seca TRU, explains: “We’ve rebranded and given our body composition analysers a make-over for fitness, with a black and grey colour scheme that feels less clinical than the white we use for healthcare.

“We’ve also incorporated new features, such as an option to set member challenges, while a member-facing app makes it easy for members to self-serve. Of course, if gyms prefer to use seca TRU as part of a premium, trainer-led consultation, that’s also fine.

“Gyms can also customise what’s measured, enabling them to put together tailored assessments based on their customers’ specific needs: strength assessments, nutrition-focused assessments and so on. Not every data point has to be shown.”

“Physical has been tracking the shift towards wellness and looking to add body composition to its portfolio. The accuracy of seca TRU’s medical-grade technology really stood out,” says James Anderson, sales and marketing director at Physical.

“As people look to live healthier and happier for longer, it’s important that we help members move away from aesthetics to better understand what’s going on below the surface. This is where seca TRU comes in, showing members the true impact on their bodies of their time and effort in the gym.

“This can boost motivation and retention, as it highlights results members might not otherwise spot. For example, you might not have lost weight if you stand on the scales, but seca TRU could identify a drop in body fat and an increase in muscle mass. It will also be able to show you where in your body those muscles gains have been.”

Elphick concludes: “Physical is a great partner for us, with a passionate and experienced team, great product offering and extensive network. We’re looking forward to working with Physical to bring the accuracy of seca TRU to the UK fitness sector.”

seca’s body composition technology provides highly accurate tracking of a wide range of health metrics / Physical / seca
More press releases and updates from Physical:
Physical is delighted to announce a new partnership with Power Plate, whereby Physical becomes UK commercial distributor for all Power Plate products
Physical is delighted to announce a new partnership with Power Plate, whereby Physical becomes UK commercial distributor for all Power Plate products.
As the GLL Sport Foundation (GSF) celebrates its 15th anniversary, Physical has unveiled a package of support that sees it step into a sponsor role for the Foundation – the UK’s largest independent athlete support programme.
Physical is delighted to announce that, following a tender process, it has extended its contract with Glasgow Life for a further three years, as one of the leisure trust’s chosen suppliers of functional and studio accessories, strength accessories, rigs and flooring.
Physical has announced the appointment of Aimee Stokes as key account manager, further growing its commercial fitness team as it eyes continued growth in this sector.
Physical: news from HCMmag.com and FitTechGlobal.com
New to the market are Physical’s RBX Rubber Dumbbells.
Fast-growing functional training franchise The Shredquarters has reached the 10-site milestone with the opening of its latest club in Twickenham, south-west London, on 25 July.
Physical: featured in HCM and Fit Tech magazines
We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
Pilates is having a moment. Steph Eaves asks suppliers how they’re responding to the demand
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
Net-zero: Eco-floors
How healthy is your flooring for the people who train on it and the planet? Steph Eaves sheds light on sustainability practices
Special report: Strength revolution
Strength training is booming, in part due to various government’s guidelines that recommend it for all ages, with new offerings coming in the form of hardware, tech and programming, as Steph Eaves reports
Physical
Tel: 01494 769 222
Address: The Works, Wycombe Road, Stokenchurch, Buckinghamshire, HP14 3RR, UK
John Halls, Managing Director
Physical video gallery:
Key personnel
John Halls, Managing Director
James Anderson, Director of Sales & Marketing
Key customers
Virgin Active, Bannatyne,
Anytime Fitness, Fusion Lifestyle,
Village Gyms, Freedom Leisure,
GLL, KOBOX, Glasgow Life,
Shredquarters, Snap Fitness,
Halo Leisure, Edinburgh Leisure,
JD Gyms, Reshape,
The Pilates Movement Studio
and many more.
Plans for the next 12 months
We continue to expand and evolve our high-quality Physical range, incorporating user feedback and broader trends to reimagine and enhance the products to deliver superior workout experiences.

2023 launches will include two new Pump sets – one rubber, one Performance PU, both with versatile multi-grip plates – and fantastic PU boxing gloves, as well as Performance bumper plates, Olympic bars and discs.
Testimonial
“The high quality of the Physical kit was the first selling point: everything is really well-made and looks great too.

“The option to integrate our branding was also key to our decision: we plan to open multiple COACHED locations in the future, so we’re very focused on building a strong brand.

“With Physical, we’ve been able to create a bespoke turf track for each floor: highly customised and branded centrepieces that we know are also manufactured to last. Our storage and squat racks are also custom-branded. There are flashes of COACHED branding all across the club.”

– Alan McGuinness, Co-Founder, Coached Gyms
Testimonial
"The Physical team were confident they could deliver on time and on budget, and they did exactly as they said they would.

“There were challenges along the way, as there so often are with projects like this, but I can’t fault Physical’s speed and responsiveness in addressing and overcoming them. I believe you find out more about a company when challenges arise than if everything is plain sailing, and we very much appreciate Physical’s customer service and ability to find solutions.”

– Adam McNeely, Health, Safety & Projects Manager, Kirklees Active Leisure
Testimonial
“From order to installation and beyond, everything happened as Physical said it would: the whole thing has been very straightforward and we’ve found Physical easy and efficient to work with.

They’re also down-to-earth and trustworthy – you get a real sense of it being a family business – which makes them great partners.”

– Michelle Mojzis, General Manager, Sanctum
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