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Physical Company Ltd
Physical Company Ltd
Physical Company Ltd
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press release: Physical

Delivering wellness in partnership: Physical appointed UK commercial distributor for Power Plate

07 Jun 2024
/ Power Plate
Physical is delighted to announce a new partnership with Power Plate, whereby Physical becomes UK commercial distributor for all Power Plate products.

Power Plate’s whole-body vibration (WBV) solutions promote healthy longevity among multiple sectors including physiotherapy, medical, healthcare, clinical and of course health clubs.

They are well-established in the fitness sector,and proven to enhance strength, cardiovascular performance, flexibility, activation and of course fast track recovery.

Targeted vibration products (TVPs) further enable massage and recovery at home or in the gym.

As health, wellness and longevity rise up the agenda for consumers and gyms alike, there’s also growing interest in Power Plate’s broader health benefits for a range of conditions such as Parkinson’s, cerebral palsy and stroke rehab.

“Power Plate® isn’t just about fitness. It’s about optimising health to change people’s
lives,” confirms Steve Wright, Power Plate vice president - EME.

“We’re empowering gym and health club operators to deliver the fundamentals of
healthcare within their own environments, to in turn take pressure off the NHS.”

Wright adds: “Our growing range of products actively supports broad-based health and
wellness, while our exceptional library of independent scientific research, clinical
evidence and applied case studies demonstrate Power Plate’s positive impact across a
wide range of populations and health conditions.

“This evidence has already given our customers the data they need to secure NHS
Contracts.”

James Anderson, sales and marketing director at Physical, said: “This new agreement formalises and extends an already long-standing collaboration and comes at a fascinating time in the fitness industry, as consumers and gyms embrace broader health and wellbeing.

“From menopause support to mobility, special population programmes to recovery and
rehab, we’re delighted to partner with Power Plate to help UK operators embrace a
more health-centric agenda.”


More press releases and updates from Physical:
seca TRU is delighted to announce a new UK partnership with fitness market leader Physical. The agreement will see Physical distribute the seca TRU product across the breadth of the UK fitness industry.
Physical is delighted to announce a new partnership with Power Plate, whereby Physical becomes UK commercial distributor for all Power Plate products.
As the GLL Sport Foundation (GSF) celebrates its 15th anniversary, Physical has unveiled a package of support that sees it step into a sponsor role for the Foundation – the UK’s largest independent athlete support programme.
Physical is delighted to announce that, following a tender process, it has extended its contract with Glasgow Life for a further three years, as one of the leisure trust’s chosen suppliers of functional and studio accessories, strength accessories, rigs and flooring.
Physical has announced the appointment of Aimee Stokes as key account manager, further growing its commercial fitness team as it eyes continued growth in this sector.
Physical: news from HCMmag.com and FitTechGlobal.com
New to the market are Physical’s RBX Rubber Dumbbells.
Fast-growing functional training franchise The Shredquarters has reached the 10-site milestone with the opening of its latest club in Twickenham, south-west London, on 25 July.
Physical: featured in HCM and Fit Tech magazines
We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
Pilates is having a moment. Steph Eaves asks suppliers how they’re responding to the demand
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
Net-zero: Eco-floors
How healthy is your flooring for the people who train on it and the planet? Steph Eaves sheds light on sustainability practices
Special report: Strength revolution
Strength training is booming, in part due to various government’s guidelines that recommend it for all ages, with new offerings coming in the form of hardware, tech and programming, as Steph Eaves reports
Physical
Tel: 01494 769 222
Address: The Works, Wycombe Road, Stokenchurch, Buckinghamshire, HP14 3RR, UK
John Halls, Managing Director
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Featured press releases
Physical Company Ltd press release: Delivering wellness in partnership: Physical appointed UK commercial distributor for Power Plate
Physical is delighted to announce a new partnership with Power Plate, whereby Physical becomes UK commercial distributor for all Power Plate products
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03-05 Sep 2024
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08-10 Sep 2024
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19-19 Sep 2024
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Locations worldwide,
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01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates

press release: Physical

Delivering wellness in partnership: Physical appointed UK commercial distributor for Power Plate

07 Jun 2024
/ Power Plate
Physical is delighted to announce a new partnership with Power Plate, whereby Physical becomes UK commercial distributor for all Power Plate products.

Power Plate’s whole-body vibration (WBV) solutions promote healthy longevity among multiple sectors including physiotherapy, medical, healthcare, clinical and of course health clubs.

They are well-established in the fitness sector,and proven to enhance strength, cardiovascular performance, flexibility, activation and of course fast track recovery.

Targeted vibration products (TVPs) further enable massage and recovery at home or in the gym.

As health, wellness and longevity rise up the agenda for consumers and gyms alike, there’s also growing interest in Power Plate’s broader health benefits for a range of conditions such as Parkinson’s, cerebral palsy and stroke rehab.

“Power Plate® isn’t just about fitness. It’s about optimising health to change people’s
lives,” confirms Steve Wright, Power Plate vice president - EME.

“We’re empowering gym and health club operators to deliver the fundamentals of
healthcare within their own environments, to in turn take pressure off the NHS.”

Wright adds: “Our growing range of products actively supports broad-based health and
wellness, while our exceptional library of independent scientific research, clinical
evidence and applied case studies demonstrate Power Plate’s positive impact across a
wide range of populations and health conditions.

“This evidence has already given our customers the data they need to secure NHS
Contracts.”

James Anderson, sales and marketing director at Physical, said: “This new agreement formalises and extends an already long-standing collaboration and comes at a fascinating time in the fitness industry, as consumers and gyms embrace broader health and wellbeing.

“From menopause support to mobility, special population programmes to recovery and
rehab, we’re delighted to partner with Power Plate to help UK operators embrace a
more health-centric agenda.”


More press releases and updates from Physical:
seca TRU is delighted to announce a new UK partnership with fitness market leader Physical. The agreement will see Physical distribute the seca TRU product across the breadth of the UK fitness industry.
Physical is delighted to announce a new partnership with Power Plate, whereby Physical becomes UK commercial distributor for all Power Plate products.
As the GLL Sport Foundation (GSF) celebrates its 15th anniversary, Physical has unveiled a package of support that sees it step into a sponsor role for the Foundation – the UK’s largest independent athlete support programme.
Physical is delighted to announce that, following a tender process, it has extended its contract with Glasgow Life for a further three years, as one of the leisure trust’s chosen suppliers of functional and studio accessories, strength accessories, rigs and flooring.
Physical has announced the appointment of Aimee Stokes as key account manager, further growing its commercial fitness team as it eyes continued growth in this sector.
Physical: news from HCMmag.com and FitTechGlobal.com
New to the market are Physical’s RBX Rubber Dumbbells.
Fast-growing functional training franchise The Shredquarters has reached the 10-site milestone with the opening of its latest club in Twickenham, south-west London, on 25 July.
Physical: featured in HCM and Fit Tech magazines
We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
Pilates is having a moment. Steph Eaves asks suppliers how they’re responding to the demand
The right storage can transform the flow and feel of your training spaces and the user experience. Steph Eaves asks the experts for their most creative solutions
Net-zero: Eco-floors
How healthy is your flooring for the people who train on it and the planet? Steph Eaves sheds light on sustainability practices
Special report: Strength revolution
Strength training is booming, in part due to various government’s guidelines that recommend it for all ages, with new offerings coming in the form of hardware, tech and programming, as Steph Eaves reports
Physical
Tel: 01494 769 222
Address: The Works, Wycombe Road, Stokenchurch, Buckinghamshire, HP14 3RR, UK
John Halls, Managing Director
Physical video gallery:
Key personnel
John Halls, Managing Director
James Anderson, Director of Sales & Marketing
Key customers
Virgin Active, Bannatyne,
Anytime Fitness, Fusion Lifestyle,
Village Gyms, Freedom Leisure,
GLL, KOBOX, Glasgow Life,
Shredquarters, Snap Fitness,
Halo Leisure, Edinburgh Leisure,
JD Gyms, Reshape,
The Pilates Movement Studio
and many more.
Plans for the next 12 months
We continue to expand and evolve our high-quality Physical range, incorporating user feedback and broader trends to reimagine and enhance the products to deliver superior workout experiences.

2023 launches will include two new Pump sets – one rubber, one Performance PU, both with versatile multi-grip plates – and fantastic PU boxing gloves, as well as Performance bumper plates, Olympic bars and discs.
Testimonial
“The high quality of the Physical kit was the first selling point: everything is really well-made and looks great too.

“The option to integrate our branding was also key to our decision: we plan to open multiple COACHED locations in the future, so we’re very focused on building a strong brand.

“With Physical, we’ve been able to create a bespoke turf track for each floor: highly customised and branded centrepieces that we know are also manufactured to last. Our storage and squat racks are also custom-branded. There are flashes of COACHED branding all across the club.”

– Alan McGuinness, Co-Founder, Coached Gyms
Testimonial
"The Physical team were confident they could deliver on time and on budget, and they did exactly as they said they would.

“There were challenges along the way, as there so often are with projects like this, but I can’t fault Physical’s speed and responsiveness in addressing and overcoming them. I believe you find out more about a company when challenges arise than if everything is plain sailing, and we very much appreciate Physical’s customer service and ability to find solutions.”

– Adam McNeely, Health, Safety & Projects Manager, Kirklees Active Leisure
Testimonial
“From order to installation and beyond, everything happened as Physical said it would: the whole thing has been very straightforward and we’ve found Physical easy and efficient to work with.

They’re also down-to-earth and trustworthy – you get a real sense of it being a family business – which makes them great partners.”

– Michelle Mojzis, General Manager, Sanctum
Physical brochure:
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