press release: BLK BOX
Inside Gymshark Battle Stations built by BLK BOX
When Gymshark wanted to bring a competition-grade hybrid racing experience to London, they partnered with BLK BOX to make it happen.
Battle Stations at Exhibition White City wasn’t a fitness pop-up. It was a full-scale performance arena. Eight hybrid stations, three structured workouts, and a VIP Hyrox simulation designed to replicate exactly what athletes feel on race day.
Elite athletes, creators, invited guests, and first-time competitors all stepped onto the floor. One environment. One standard. No shortcuts.
Building the Battle Stations arena
BLK BOX supplied the entire competition setup, drawing directly from our Competition Collection. The same kit built and approved for race environments, brought to life in the middle of one of London's most exciting fitness events.
The arena featured:
- Black Agility Turf
- Competition Sleds
- Competition Ropes
- Premium Cast Iron Kettlebells
- Wall Balls
- HD GripX Bumper Plates
- Pre-filled Competition Sandbags
- Custom 4 Bay 3 Series Gymshark Functional Rig with Wall Ball Targets
To keep the floor clean and the sessions running smoothly, we added 4 Tier Basecamp Storage with flat and ball shelf options.
The custom rig was the centrepiece. Designed and built by BLK BOX for this event, it gave athletes everything they needed to push hard and transition fast, without breaking rhythm.
Race conditions, replicated
The event featured an invite-only Hyroxsimulation designed exclusively for elite athletes. Built to mirror real race conditions, it gave competitors the chance to perform in a true competition environment using the same setup they would face on race day.
Hybrid athletes Sinead Bent and Celia Parker were among those taking on the challenge, putting the BLK BOX Competition Collection through its paces in a high performance setting.
Alongside the elite simulation, three structured training sessions ran throughout the day, giving invited guests and members of the public the chance to experience the Battle Stations arena and step into hybrid racing for themselves.
Creating an elite training environment
As Hyrox and hybrid racing continue to grow, events like Battle Stations show what is possible when brands, athletes, and equipment providers work together to create authentic performance environments.
Athletes are getting fitter, expectations are rising, and the standard for competition-ready training spaces continues to climb. Battle Stations delivered a glimpse of what the future of hybrid racing experiences can look like.
For BLK BOX and Gymshark, the philosophy is simple: build for performance, not aesthetics. Every piece of equipment on that floor earned its place because it performs when it matters most.
HYROX® is a registered trademark
Gregory Bradley, founder/sales director
Miles Canning, marketing director
• Loughborough University,
• Irish Rugby,
• REPRESENT,
• Corinthia Hotels,
• PureGym, and
• Gymbox.
Our commitment to operational excellence ensures we meet the highest standards for our clients. We consistently deliver industry-leading production times, support, and service.
As we grow our business, we will sustainably expand our manufacturing footprint and resources. Our priority is to ensure responsible practices in our manufacturing processes, aligning with our commitment to a more sustainable future.
"This new location is an amazing environment, with plans to positively impact the community way beyond its perimeter walls. This new strength and conditioning studio will play a pivotal role in supporting this dream.
Working with Miles Canning, Gregory Bradley, and the rest of the BLK BOX team was an absolute joy, and I'm super proud of the legacy that we have left for Nike athletes and, of course, our local London communities, who deserve a premium space to get inspired and work out in."
– Bex Moorhouse, workplace design & connectivity director, Nike
"We believe our ongoing partnership with BLK BOX helps us further distinguish our offering in the global market. We have a very clear plan to deliver growth, and we believe our partnership with BLK BOX will help us achieve our aims.
We were very impressed with the functional training zone concept that BLK BOX collaborated with us on, and we are keen on building upon the partnership so we can continue to evolve our product offering for our members."
– Richard Annetts, head of gym format & equipment, PureGym
"For Powerbase, we aimed to collaborate with specialists in various areas, and BLK BOX emerged as the clear choice in the tender process for several reasons. Their extensive expertise in the performance market, coupled with their ability to glean insights from their work in other sectors, greatly benefits us.
While we were confident in our needs for the facility, partnering with a team that offered solutions and an agile engineering approach proved pivotal. We have tangible examples of innovation and collaboration in this facility, such as tailored accessible storage solutions designed to accommodate the mezzanine's pillars.”
– Rich Ellis, head of gyms and technical relationships, Loughborough University
