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press release: FIBO

Gold company profile | FIBO
PRESS RELEASE

From Wellness trend to business driver: Longevity in Hospitality Summit 2026

11 Feb 2026
Longevity in Hospitality Summit / RX Deutschland / FIBO / Oliver Wachenfeld
The Longevity in Hospitality Summit will once again be a highlight at FIBO — more international, inspiring, and future-focused than ever before. This English-language summit, held at the Confex, will once again spotlight the key themes driving the global longevity boom: sleep, nutrition, exercise, recovery, mental health, and holistic well-being.
"FIBO has always been both a reflection and a driver of the most important trends and developments in the industry. With offerings like the Longevity in Hospitality Summit, we make these trends tangible for our visitors and provide them with access to new markets and revenue opportunities," explains Silke Frank, event director of FIBO, highlighting the significance of the summit.
With this initiative, FIBO underscores the significance of a market projected by UBS to grow to $8 trillion by 2030. For hoteliers, medical professionals, spa and wellness managers, as well as operators and investors, longevity offers new opportunities to profitably enhance guest experiences and strategically reposition their businesses.
“With the Longevity in Hospitality Summit, we demonstrate how hotels, resorts, and destinations can evolve from mere retreats into vitality hubs. When longevity research meets guest experiences, the hospitality industry gains immense opportunities—from nutrition-based concepts and recovery-focused fitness offerings to sleep-optimized design. The summit unites hoteliers, scientists, investors, and innovators with a shared mission: not just to extend guests’ stays but to enhance their lifespans,” explains Anke Brendt, Product Manager at FIBO and responsible for the summit, emphasizing its importance for the industry.


More press releases and updates from FIBO:
After a successful debut last year, FIBO continues to focus on consistency and strong partnerships in 2026: KSM-66 Ashwagandha will remain the title sponsor of the world’s leading trade show for health, fitness, and wellness.
Step into the future of fitness at FIBO 2026, where cutting-edge technology and health converge in the Confex Hall at Exhibition Centre Cologne, Germany, between 16-19 April.
The Longevity in Hospitality Summit 2026 returns to FIBO, offering an international platform focused on the future of hospitality.
From April 16 to 19, 2026, Cologne will once again be the centre of the international health, fitness, and wellness world: FIBO is calling and with it comes a festival of movement, enthusiasm and innovation.
A strong signal: from 10 to 13 April 2025 FIBO in Cologne demonstrated just how powerful, innovative and future-ready the health and fitness industry is.
FIBO
Tel: +49 211 901910
Address: Völklinger Straße 4, 40219 Düsseldorf, NRW, Germany
Silke Frank, event director
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FIBO press release: From Wellness trend to business driver: Longevity in Hospitality Summit 2026
The Longevity in Hospitality Summit will once again be a highlight at FIBO—more international, inspiring, and future-focused than ever before.
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press release: FIBO

Gold company profile | FIBO
PRESS RELEASE

From Wellness trend to business driver: Longevity in Hospitality Summit 2026

11 Feb 2026
Longevity in Hospitality Summit / RX Deutschland / FIBO / Oliver Wachenfeld
The Longevity in Hospitality Summit will once again be a highlight at FIBO — more international, inspiring, and future-focused than ever before. This English-language summit, held at the Confex, will once again spotlight the key themes driving the global longevity boom: sleep, nutrition, exercise, recovery, mental health, and holistic well-being.
"FIBO has always been both a reflection and a driver of the most important trends and developments in the industry. With offerings like the Longevity in Hospitality Summit, we make these trends tangible for our visitors and provide them with access to new markets and revenue opportunities," explains Silke Frank, event director of FIBO, highlighting the significance of the summit.
With this initiative, FIBO underscores the significance of a market projected by UBS to grow to $8 trillion by 2030. For hoteliers, medical professionals, spa and wellness managers, as well as operators and investors, longevity offers new opportunities to profitably enhance guest experiences and strategically reposition their businesses.
“With the Longevity in Hospitality Summit, we demonstrate how hotels, resorts, and destinations can evolve from mere retreats into vitality hubs. When longevity research meets guest experiences, the hospitality industry gains immense opportunities—from nutrition-based concepts and recovery-focused fitness offerings to sleep-optimized design. The summit unites hoteliers, scientists, investors, and innovators with a shared mission: not just to extend guests’ stays but to enhance their lifespans,” explains Anke Brendt, Product Manager at FIBO and responsible for the summit, emphasizing its importance for the industry.


More press releases and updates from FIBO:
After a successful debut last year, FIBO continues to focus on consistency and strong partnerships in 2026: KSM-66 Ashwagandha will remain the title sponsor of the world’s leading trade show for health, fitness, and wellness.
Step into the future of fitness at FIBO 2026, where cutting-edge technology and health converge in the Confex Hall at Exhibition Centre Cologne, Germany, between 16-19 April.
The Longevity in Hospitality Summit 2026 returns to FIBO, offering an international platform focused on the future of hospitality.
From April 16 to 19, 2026, Cologne will once again be the centre of the international health, fitness, and wellness world: FIBO is calling and with it comes a festival of movement, enthusiasm and innovation.
A strong signal: from 10 to 13 April 2025 FIBO in Cologne demonstrated just how powerful, innovative and future-ready the health and fitness industry is.
FIBO
Tel: +49 211 901910
Address: Völklinger Straße 4, 40219 Düsseldorf, NRW, Germany
Silke Frank, event director
FIBO video gallery:
Key personnel
Silke Frank, event director
Anke Brendt, product manager B2B
Florian Brauer, global brand manager
Jens Thieme, senior visitor experience manager
Simon Bens, customer experience manager
Testimonial
"FIBO has once again lived up to its reputation as the clear number one trade show for our industry. Nowhere else will you find such a high-quality group of international trade professionals on a regular basis. All four days of the trade show were a huge success for us. It is clear to us that digitisation has arrived in the world of fitness and health, and our customers are eagerly taking advantage of the new possibilities for providing their members with customised programmes and the very best individual support."
– Philipp Roesch-Schlanderer, CEO, eGym
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