FIBO 2026 / FIBO

After a successful debut last year, FIBO continues to focus on consistency and strong partnerships in 2026: KSM-66 Ashwagandha will remain the title sponsor of the world’s leading trade show for health, fitness, and wellness. This renewed collaboration underscores the shared mission to highlight holistic health and scientifically-backed nutritional solutions.

Silke Frank, event director of FIBO, states: “We are thrilled to have KSM-66 Ashwagandha by our side as the title sponsor again in 2026. The continuation of this partnership demonstrates the importance of having strong and reliable partners. Together, we are sending a clear message about the significance of nutrition for a healthy and high-performing life. We look forward to another successful collaboration with great anticipation.”

Kartikeya Baldwa, founder & CEO of KSM-66 Ashwagandha, adds: “Returning as title sponsor of FIBO in 2026 feels very natural to us. Being at FIBO in 2025 reinforced something we already knew: the European fitness and wellness community wants ingredients that are proven, not just popular. KSM-66 Ashwagandha is trusted by millions of people worldwide and is used by over 4,500 brands across 62 countries. As the world’s largest natural ingredient brand, we take that trust very seriously. We are also proud to be the brand of choice for athletes such as Robert Lewandowski, Phil Heath, and Hany Rambod, which reflects the performance and recovery standards our community expects. FIBO, here in the heart of Europe, is exactly where we want to be.”

The partnership will once again be highlighted by a strong presence of KSM-66 Ashwagandha at the trade show. With a booth in Hall 10.2, the company will showcase its latest innovations and products, including condition-specific formulations for stress resilience, sleep quality, and cognitive performance, offering visitors an opportunity to experience the benefits of Ashwagandha for physical, mental, and cognitive well-being.

FIBO 2026 takes place from April 16 to 19, 2026, in Cologne, once again showcasing what health means today.