FIBO Exhibition
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FITNESS, HEALTH, WELLNESS

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Gold company profile | FIBO
PROMOTION

From wellness trend to business driver: Longevity in Hospitality Summit 2026

20 Jan 2026
The summit provides hoteliers, wellness leaders and investors with strategies to enhance guest experiences and reposition their businesses / RX Deutschland GmbH/ FIBO / Jannik Hammes

The Longevity in Hospitality Summit 2026 returns to FIBO, offering an international platform focused on the future of hospitality. 

This English-language event will spotlight key themes driving the global longevity boom: sleep, nutrition, exercise, recovery, mental health and holistic well-being. 

With the longevity market projected to reach US$8 trillion (€7.4 trillion, £6.3 trillion) by 2030 (according to multinational Swiss bank UBS), the summit provides hoteliers, wellness leaders and investors with strategies to enhance guest experiences and reposition their businesses.

Anke Brendt, summit lead, says: “This platform helps hospitality and health leaders recognise longevity as a business opportunity, turning proven elements like recovery and nutrition into profitable concepts and unforgettable guest experiences.”

The programme features industry heavyweights like Anna Bjurstam (Six Senses), who will discuss the shift from traditional wellness to an integrated longevity ecosystem. 

Panel discussions will feature experts such as Stuart Greif (Forbes Travel Guide), Olivier Harnish (Lunasole Hospitality) and Rosie Larson (Kerzner Intl.) 

Talks will explore human performance concepts, personalised services and recovery-focused design. 

Insights from Lilian Roten (Swissôtel) and Lindsay Madden-Nadeau (Red Sea Global) will showcase successful longevity implementations.

Here is the full programme of the Longevity in Hospitality Summit at FIBO on 16th April 2026.

Hall 1 at FIBO will host the Longevity Market Place, featuring innovators such as NAD Clinic and Art of Cryo, alongside networking sessions at the Meeting Point Spa & Wellness with its integrated Wellness Lounge and the Aktiv Hotel Award ceremony.

FIBO sees longevity as a transformative ecosystem for hospitality. Secure your tickets now and shape the future of the industry.



More press releases and updates from FIBO:
After a successful debut last year, FIBO continues to focus on consistency and strong partnerships in 2026: KSM-66 Ashwagandha will remain the title sponsor of the world’s leading trade show for health, fitness, and wellness.
The Longevity in Hospitality Summit will once again be a highlight at FIBO—more international, inspiring, and future-focused than ever before.
Step into the future of fitness at FIBO 2026, where cutting-edge technology and health converge in the Confex Hall at Exhibition Centre Cologne, Germany, between 16-19 April.
From April 16 to 19, 2026, Cologne will once again be the centre of the international health, fitness, and wellness world: FIBO is calling and with it comes a festival of movement, enthusiasm and innovation.
A strong signal: from 10 to 13 April 2025 FIBO in Cologne demonstrated just how powerful, innovative and future-ready the health and fitness industry is.
FIBO
Tel: +49 211 901910
Address: Völklinger Straße 4, 40219 Düsseldorf, NRW, Germany
Silke Frank, event director
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The Longevity in Hospitality Summit 2026 returns to FIBO, offering an international platform focused on the future of hospitality.
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promotion: FIBO

Gold company profile | FIBO
PROMOTION

From wellness trend to business driver: Longevity in Hospitality Summit 2026

20 Jan 2026
The summit provides hoteliers, wellness leaders and investors with strategies to enhance guest experiences and reposition their businesses / RX Deutschland GmbH/ FIBO / Jannik Hammes

The Longevity in Hospitality Summit 2026 returns to FIBO, offering an international platform focused on the future of hospitality. 

This English-language event will spotlight key themes driving the global longevity boom: sleep, nutrition, exercise, recovery, mental health and holistic well-being. 

With the longevity market projected to reach US$8 trillion (€7.4 trillion, £6.3 trillion) by 2030 (according to multinational Swiss bank UBS), the summit provides hoteliers, wellness leaders and investors with strategies to enhance guest experiences and reposition their businesses.

Anke Brendt, summit lead, says: “This platform helps hospitality and health leaders recognise longevity as a business opportunity, turning proven elements like recovery and nutrition into profitable concepts and unforgettable guest experiences.”

The programme features industry heavyweights like Anna Bjurstam (Six Senses), who will discuss the shift from traditional wellness to an integrated longevity ecosystem. 

Panel discussions will feature experts such as Stuart Greif (Forbes Travel Guide), Olivier Harnish (Lunasole Hospitality) and Rosie Larson (Kerzner Intl.) 

Talks will explore human performance concepts, personalised services and recovery-focused design. 

Insights from Lilian Roten (Swissôtel) and Lindsay Madden-Nadeau (Red Sea Global) will showcase successful longevity implementations.

Here is the full programme of the Longevity in Hospitality Summit at FIBO on 16th April 2026.

Hall 1 at FIBO will host the Longevity Market Place, featuring innovators such as NAD Clinic and Art of Cryo, alongside networking sessions at the Meeting Point Spa & Wellness with its integrated Wellness Lounge and the Aktiv Hotel Award ceremony.

FIBO sees longevity as a transformative ecosystem for hospitality. Secure your tickets now and shape the future of the industry.



More press releases and updates from FIBO:
After a successful debut last year, FIBO continues to focus on consistency and strong partnerships in 2026: KSM-66 Ashwagandha will remain the title sponsor of the world’s leading trade show for health, fitness, and wellness.
The Longevity in Hospitality Summit will once again be a highlight at FIBO—more international, inspiring, and future-focused than ever before.
Step into the future of fitness at FIBO 2026, where cutting-edge technology and health converge in the Confex Hall at Exhibition Centre Cologne, Germany, between 16-19 April.
From April 16 to 19, 2026, Cologne will once again be the centre of the international health, fitness, and wellness world: FIBO is calling and with it comes a festival of movement, enthusiasm and innovation.
A strong signal: from 10 to 13 April 2025 FIBO in Cologne demonstrated just how powerful, innovative and future-ready the health and fitness industry is.
FIBO
Tel: +49 211 901910
Address: Völklinger Straße 4, 40219 Düsseldorf, NRW, Germany
Silke Frank, event director
FIBO video gallery:
Key personnel
Silke Frank, event director
Anke Brendt, product manager B2B
Florian Brauer, global brand manager
Jens Thieme, senior visitor experience manager
Simon Bens, customer experience manager
Testimonial
"FIBO has once again lived up to its reputation as the clear number one trade show for our industry. Nowhere else will you find such a high-quality group of international trade professionals on a regular basis. All four days of the trade show were a huge success for us. It is clear to us that digitisation has arrived in the world of fitness and health, and our customers are eagerly taking advantage of the new possibilities for providing their members with customised programmes and the very best individual support."
– Philipp Roesch-Schlanderer, CEO, eGym
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