press release: Your Personal Training
Gold company profile | Your Personal Training
PRESS RELEASE
Your Personal Training partners with Ben Shephard to elevate PT communication and career development
16 Sep 2025
Elevate PT communication and career development / Your Personal Training
Instructor 2 Icon taps into Ben’s 25 years of experience in broadcasting to address the ‘soft skills’ gap and help fitness professionals to level up their communication and presentation skills, equipping them with the expertise to take command of their sessions, ensure next level engagement and build their business as a result. The course covers everything from building rapport and creating authentic connections to developing a personal brand and mastering the art of selling.
The partnership underlines Your Personal Training’s commitment to setting the standard for personal trainer support and development. By providing access to Instructor 2 Icon, Your Personal Training continues to invest in its workforce, empowering personal trainers with the confidence and tools they need to build rewarding, lifelong careers in fitness.
Ben Shephard said: “I’ve been really impressed with Your Personal Training as an organisation. They are already working tirelessly to make PT a long-term career, with ongoing development and progression opportunities, and Instructor 2 Icon is the perfect addition, giving PTs the skills they need to be excellent communicators and develop the inter-personal skills that help them to excel in any environment. I hope the PTs enjoy the course and I look forward to hearing their feedback.”
James Lorey, Co-Owner & Director at Your Personal Training, added: “Instructor 2 Icon is arguably the most relevant course available to PTs right now. Good communication skills can be the difference between a PT running an average business and a thriving one. As Ben himself says, good communication skills are good for business. By partnering with Ben, we’re ensuring our PTs have access to the very best tools to succeed and grow, not just as trainers, but as professionals.”
Your Personal Training continues to invest heavily in its PTs, providing ongoing development opportunities that support long-term, rewarding careers in the fitness industry.
For more on how Your Personal Training supports PTs to build thriving, lifelong careers, visit yourpersonaltraininguk.co.uk.
To explore the Instructor 2 Icon course, head to fitnessicons.co.uk.
More press releases and updates from Your Personal Training:
Your Personal Training has partnered with Switch the Play Foundation, the UK's only charity
dedicated to supporting athletes through career transition, to create a structured,
supported pathway into professional personal training.
Former Speedflex sales director to lead next phase of commercial expansion Your Personal
Training, the UK’s leading personal training management company, has appointed James Smith
as its new group business development director.
Your Personal Training is bringing its LevelUp series to PerformX 2026 from 25th to 26th
February, offering personal trainers and fitness professionals the opportunity to connect,
learn and grow their businesses.
Your Personal Training is deeply passionate about continuing professional development, not
because it is fashionable, measurable, or easy to commercialise, but because it is
fundamental to the future of our sector.
Changing careers later in life can often be daunting, but personal training offers a
pathway for individuals to combine experience, passion, and people skills into a rewarding
new chapter.
Your Personal Training: news from HCMmag.com and FitTechGlobal.com
HCM NEWS: YPT partners with Anytime Fitness UK
UK self-employed personal training platform, Your Personal Training (YPT) has
announced a new
partnership with Anytime Fitness.
Directors, Aaron McCulloch and James Lorey, have completed a management buy-out of Your
Personal Training (YPT) to become the sole owners and operators of Your Management
Solutions Limited (YMSL).
Your Personal Training
Tel: +44 (0)1792 439481
Email: [email protected]
Address:
Suite 1, Riverside House,
Normandy Road,
Swansea,
Wales,
SA1 2JA,
United Kingdom
Aaron McCulloch, co-owner and director
Key personnel
Aaron McCulloch, co-owner and director
James Lorey, co-owner and director
James Lorey, co-owner and director
Key customers
• GLL/Better
• Everyone Active
• Fusion Lifestyle
• Hybrid Fitness
• Waterside Hotel & Leisure Club
• Oxford University
• Angus Live
• Technogym
• Myzone
• Applied Nutrition
• ActiveIQ
• Gym partnerships in Kuwait, KSA and Dubai.
• Everyone Active
• Fusion Lifestyle
• Hybrid Fitness
• Waterside Hotel & Leisure Club
• Oxford University
• Angus Live
• Technogym
• Myzone
• Applied Nutrition
• ActiveIQ
• Gym partnerships in Kuwait, KSA and Dubai.
Plans for the next 12 months
• Expand strategic partnerships across all divisions, including new gym operators, global education providers and fitness equipment brands.
• Continue to deliver and grow LevelUp events across the UK and internationally, with a focus on upskilling and inspiring the personal training community.
• Scale up international recruitment and placement operations across Saudi Arabia, UAE and Europe.
• Increase capacity of Your Master Trainer to support additional brand partners with in-gym education, onboarding and retention outcomes.
• Enhance CRM automation and performance reporting to drive recruitment, onboarding, and retention outcomes
• Continue to deliver and grow LevelUp events across the UK and internationally, with a focus on upskilling and inspiring the personal training community.
• Scale up international recruitment and placement operations across Saudi Arabia, UAE and Europe.
• Increase capacity of Your Master Trainer to support additional brand partners with in-gym education, onboarding and retention outcomes.
• Enhance CRM automation and performance reporting to drive recruitment, onboarding, and retention outcomes
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