James Smith, group business development director / Your Personal Training

Former Speedflex sales director to lead next phase of commercial expansion

Your Personal Training (YPT), the UK’s leading personal training management company, has appointed James Smith as its new group business development director, as the business strengthens its senior leadership team to support its continued expansion and enters its next phase of strategic growth.

Smith joins from Speedflex, where he served as director of sales, leading national sales strategy and supporting the brand’s growth across both new and existing operator partnerships. With over 15 years of experience in the health and fitness sector, he brings a strong track record in commercial leadership, revenue generation and multi-site performance management, experience that aligns closely with YPT’s enterprise growth ambitions.

In his new role, Smith will lead Your Personal Training’s group-wide business development strategy, with responsibility for identifying new market opportunities, strengthening strategic operator partnerships and driving revenue growth across multiple business units. He will also oversee sales leadership across the group, ensuring alignment between commercial strategy and on-the-ground delivery.

Aaron McCulloch, co-owner & director at Your Personal Training, said: “James joins us with significant commercial experience and a deep understanding of the sector. He has a proven ability to identify growth opportunities, build meaningful partnerships and translate strategy into measurable performance”

“As we continue to evolve and accelerate our enterprise growth strategy, James brings the experience, energy and strategic focus required to deepen partnerships and unlock new commercial opportunities across the group

Commenting on his appointment, Smith said: “I’m delighted to be joining Your Personal Training at such an important point in its growth journey. The business has built a strong reputation for supporting both personal trainers and operators.

“The opportunity now is to scale that impact further. I’m looking forward to working with the team to unlock new markets, deepen strategic partnerships and further strengthen YPT’s commercial impact across the sector.”

The appointment forms part of YPT’s wider strategy to enhance its senior leadership capability and position the business for sustained growth within the UK leisure and fitness market.