press release: The Fitness Group Education
Gold company profile | The Fitness Group Education
PRESS RELEASE
The Fitness Group Partners with SQUATWOLF to Drive The Middle East Region Growth
28 Oct 2024
The Fitness Group is partnering with SQUATWOLF / The Fitness Group / Squatwolf
Founded in 2016 by Anam Khalid and Wajdan Gul, a power couple inspired by the journey of self-actualization, SQUATWOLF was born in the UAE with a vision to elevate the human
experience by creating tools that help people become stronger. Today, SQUATWOLF is serving gym athletes in 120+ countries.
It all started when Anam and Waj realized there wasn’t a gym wear brand in the region that matched their love for the gym, its community, and the impact it has on all aspects of their
life. With SQUATWOLF’s purpose-driven innovation, every gym gear is designed with the gym-goer in mind from fit to stitch to fabric details. With products crafted to well-earned
physiques, they give people the confidence to look good and perform better with every Workout.
The partnership with The Fitness Group will help in setting a new benchmark towards excellence in fitness training in the region, reaching a wider and growing community of fitness professionals beyond The Fitness Group’s established headquarters in the UK.
Wajdan Gul and Anam Khalid, Co-founders of SQUATWOLF, commented: “This partnership embodies what SQUATWOLF is all about – defying the status quo, elevating the human experience, and empowering our community – our pack. The commitment and holistic experience towards excellence is what truly makes The Fitness Group inspiring and ready to elevate the fitness game in this region.”
The tie up will see the education provider become part of SQUATWOLF’s People Behind The Pack content series unpacking what it means to be a personal trainer on social media, whilst also educating trainers on an elevated holistic experience through community activations and seminars attended by The Fitness Group mentors and over 400+ SQUATWOLF ambassadors.
In August, The Fitness Group announced its entry into the Middle East market, identifying Dubai and Saudi Arabia as key growth markets as the business continues to expand internationally.
The Fitness Group will kick off their strategic expansion plans with a presence at Dubai Active, the Middle East’s leading fitness & wellness event taking place from 25th to 27th October, where they will introduce their globally recognised qualifications to key stakeholders, consumers, and businesses within the industry.
Commenting on the partnership with SQUATWOLF, Gavin Baxter, Chief Commercial Officer at The Fitness Group said: “SQUATWOLF has made an impressive positive impact in the Middle East Region, and their premium fitness apparel aligns perfectly with our industry-leading qualifications. Together, we aim to empower trainers by providing them with the essential tools and knowledge they need to succeed in their careers. We’re committed to enhancing the quality of education and professional development, ensuring trainers are well-equipped to deliver exceptional service to their clients. This partnership not only strengthens our mission but also supports the entire fitness sector, fostering a culture of excellence and innovation that benefits individuals and organisations alike.”
As well as providing courses globally through its online platform and the recent expansion into the Middle East and Europe, The Fitness Group currently offers courses all over the UK, with locations in key cities such as London, Manchester, Newcastle, Birmingham, Bristol, Derby, Aberdeen, Edinburgh and Glasgow. As leaders in health, fitness and wellness education, their courses equip aspiring personal trainers with a robust foundation encompassing health, nutrition, fitness, and specialist areas like pre and post-natal, sports massage and employability support.
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The Fitness Group Education
Tel: 03301758209
Email: [email protected]
Address:
City Park,
368 Alexandra Parade,
Glasgow,
G31 3AU,
United Kingdom
Steven Dick, director
The Fitness Group Education video gallery:
Key personnel
Nathan D’Rozario, head of business development
Steven Dick, co-founder
Scott Agnew, co-founder
Eryn Barber, head of marketing and partnerships
Kevin McDonald, head of sales
■ Jodie Myers, head of dducation
Steven Dick, co-founder
Scott Agnew, co-founder
Eryn Barber, head of marketing and partnerships
Kevin McDonald, head of sales
■ Jodie Myers, head of dducation
Key customers
The Fitness Group works with
customers across the fitness, health,
and education sectors, supporting
both individuals and organisations.
Our key customers include:
■ Gym operators and leisure providers, including Serco Leisure
■ Sport and community organisations, including Active Lincolnshire and Active Nottinghamshire
■ Professional sport and athlete pathways, including Professional Footballers’ Association and PFA Scotland
■ Military and service leavers entering the fitness industry
■ Independent gyms and studio owners
■ Aspiring and established fitness professionals
Our key customers include:
■ Gym operators and leisure providers, including Serco Leisure
■ Sport and community organisations, including Active Lincolnshire and Active Nottinghamshire
■ Professional sport and athlete pathways, including Professional Footballers’ Association and PFA Scotland
■ Military and service leavers entering the fitness industry
■ Independent gyms and studio owners
■ Aspiring and established fitness professionals
Plans for the next 12 months
The Fitness Group is focused on
continued growth through expanding our
partnership portfolio and strengthening
our position within the fitness industry.
Key priorities include developing new partnerships with operators and global brands, allowing us to deliver tailored education solutions and increase our reach.
We are investing in The Fitness Group Education Summit, building a flagship event for coaches, operators, and industry partners.
We continue to grow our media platforms, including The Fitness Group Podcast, providing accessible education and industry insights.
Further plans include expanding our course portfolio, enhancing our digital learning experience, and continuing to bridge the gap between education and real world application.
Key priorities include developing new partnerships with operators and global brands, allowing us to deliver tailored education solutions and increase our reach.
We are investing in The Fitness Group Education Summit, building a flagship event for coaches, operators, and industry partners.
We continue to grow our media platforms, including The Fitness Group Podcast, providing accessible education and industry insights.
Further plans include expanding our course portfolio, enhancing our digital learning experience, and continuing to bridge the gap between education and real world application.
Testimonial
"Having seen the great work The Fitness Group has done with the likes of the PFA and LAPS, it’s exciting to have this partnership up and running. The fitness world is an ever-growing industry and many of our apprentices have gone on to forge successful careers in it, ranging from fully qualified personal trainers to yoga instructors.
We now look forward to working closely with The Fitness Group and helping LFE apprentices up and down the country gain the necessary qualifications and tools to be successful within this competitive but rewarding industry”
– Anthony Cato, Transition Officer, Football League Education
We now look forward to working closely with The Fitness Group and helping LFE apprentices up and down the country gain the necessary qualifications and tools to be successful within this competitive but rewarding industry”
– Anthony Cato, Transition Officer, Football League Education
Testimonial
"We worked with the team on a project to support our fitness teams with training and development. It’s clear to see why they are so successful. The detail the guys go into with teaching their students is unbelievable & at a standard which is clear and concise.
If you are looking at develop your team or start a career in the industry then The Fitness Group is your place to go!"
– Belinder Kaur, Health & Fitness Training Manager, Street League
If you are looking at develop your team or start a career in the industry then The Fitness Group is your place to go!"
– Belinder Kaur, Health & Fitness Training Manager, Street League
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