press release: The Fitness Group Education
The Fitness Group partners with Hyperice to equip trainers with industry-leading education opportunities
The Fitness Group, the UK’s leading fitness education training provider, has teamed up with Hyperice, the global leader in movement, recovery and human performance.
Through this partnership, Personal Trainers will gain exclusive access to Hyperice’s cutting-edge digital education, available free with the purchase of any qualifying course from The Fitness Group - including Personal Training, Pilates and sports massage, amongst other qualifications.
Hyperice’s new Assisted Stretch Education Course will also be offered in partnership with The Fitness Group. The two-day training course is designed specifically for Personal Trainers who want to expand their service offerings beyond traditional coaching. Currently available in London, the course will be expanding nationwide in 2026.
The programme teaches PTs how to deliver effective stretching protocols that blend manual techniques as well as using Hyperice’s cutting-edge recovery products. By mastering these protocols, trainers can offer clients enhanced warm-ups, improved mobility, better body maintenance, and faster recovery, adding a highly valuable, wellness-focused dimension to their business.
Steven Dick, Co-Founder and Director at The Fitness Group, said: “This collaboration with Hyperice strengthens our commitment to delivering industry-leading training and providing learners with the tools, knowledge and expertise needed to excel in today’s evolving health and fitness industry.”
Jason Hussain, Senior Director, International Sales & Business Development, EMEIA, at Hyperice, added: “Personal Trainers are on the front line of helping people move, feel and perform better. Through this partnership with The Fitness Group, Hyperice is giving them access to industry-leading education and products that unlock new revenue opportunities, deepen client relationships, and raise the standard of recovery and mobility training nationwide.”
The Fitness Group continues to expand globally through its online platform and delivers in-person courses across the UK in cities including London, Manchester, Birmingham, Bristol, Derby, and Glasgow. The business is committed to equipping aspiring personal trainers with a foundation in health, nutrition, fitness, and specialist areas, ensuring the highest standards of education across the sector.
Hyperice is trusted by the world’s most recognisable athletes, leagues and sports teams, and is renowned for creating innovative technology that helps people move better, recover faster and perform at their best.
The full list of Hyperice courses provided by The Fitness Group is available here.
Steven Dick, co-founder
Scott Agnew, co-founder
Eryn Barber, head of marketing and partnerships
Kevin McDonald, head of sales
■ Jodie Myers, head of dducation
Our key customers include:
■ Gym operators and leisure providers, including Serco Leisure
■ Sport and community organisations, including Active Lincolnshire and Active Nottinghamshire
■ Professional sport and athlete pathways, including Professional Footballers’ Association and PFA Scotland
■ Military and service leavers entering the fitness industry
■ Independent gyms and studio owners
■ Aspiring and established fitness professionals
Key priorities include developing new partnerships with operators and global brands, allowing us to deliver tailored education solutions and increase our reach.
We are investing in The Fitness Group Education Summit, building a flagship event for coaches, operators, and industry partners.
We continue to grow our media platforms, including The Fitness Group Podcast, providing accessible education and industry insights.
Further plans include expanding our course portfolio, enhancing our digital learning experience, and continuing to bridge the gap between education and real world application.
We now look forward to working closely with The Fitness Group and helping LFE apprentices up and down the country gain the necessary qualifications and tools to be successful within this competitive but rewarding industry”
– Anthony Cato, Transition Officer, Football League Education
If you are looking at develop your team or start a career in the industry then The Fitness Group is your place to go!"
– Belinder Kaur, Health & Fitness Training Manager, Street League
