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FITNESS, HEALTH, WELLNESS

press release: GymNation

Gold company profile | GymNation
PRESS RELEASE

Saudi Arabia embraces fitness: GymNation sees record 12,000 sign-ups in three days ahead of KSA openings

07 Jun 2024
/ GymNation
GymNation, the homegrown GCC fitness brand, has today announced record-breaking demand from KSA residents, ahead of the official opening of its first six gym locations in Saudi Arabia in August 2024.

More than 120,000 people initially registered their interest in the four Jeddah and two Al Khobar locations, with the first phase of 12,000 memberships selling out in under 72 hours, breaking all previous pre-opening sales records for a gym brand in the Middle East.

Already the UAE’s largest gym brand, GymNation’s launch into Saudi Arabia aligns directly with the ambitions of Vision 2030 and building a strong, happy and fulfilling society as the foundation for economic prosperity.

With physical, psychological and social wellbeing at its heart, Vision 2030 aims to promote a society where everyone enjoys a high quality of life, a healthy lifestyle and an attractive living environment.

Loren Holland, founder and CEO of GymNation said: “The unprecedented number of memberships we have sold in just three days shows the huge demand and interest from citizens and residents in improving their physical and mental health across the Kingdom.

“At GymNation we want to provide a far better gym experience at a much more affordable price point than is currently available from the existing operators. We are an inclusive brand that provides a welcoming environment for everyone regardless of ability, shape or size.

“Our pipeline of new locations across Saudi Arabia is incredibly strong and with the support of our investment partners TriCap Investments and Ruya Partners, we are looking forward to an exciting period of growth and having a similar positive and disruptive impact on the Saudi Arabia fitness scene by breaking down affordability and accessibility barriers, like we did in the UAE.”

The Saudi Sports for All Federation recently launched its 2024 summer campaign, “Move Your World,” to help people engage in physical activities and GymNation’s launch supports the federation’s aims to raise awareness about the benefits of physical activity and help people overcome barriers to healthy living habits.

As the region’s movement partner, GymNation aims to play a leading role in improving the health and wellbeing for everyone in Saudi Arabia, by making going to the gym less intimidating, more affordable, more accessible and fun for everyone.

More press releases and updates from GymNation:
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia National Football Team ahead of the FIFA World Cup in the United States.
From Riyadh to Saar to Dubai - GymNation is making sure the Middle East has somewhere to train, compete and progress in Hyrox, despite no confirmed Hyrox races on the calendar.
GymNation, the region’s fastest-growing fitness brand, has announced the launch of a bold new global creative competition, inviting agencies, freelancers, studios, and its own member community to design the brand’s next national billboard campaign.
In a city where delivery bikes are as common as sunshine, GymNation has done something nobody saw coming.
Last week, GymNation announced what it called the world's first protein shisha bar - a tobacco-free, nicotine-free vapor concept delivering up to 25g of 'aroma-activated protein' per session.
GymNation: news from HCMmag.com and FitTechGlobal.com
In celebration of World Mental Health Day 2025 today (10 October) Gymnation is removing its weights from the gym floor across the UAE and KSA.
Fitness participation rates in the United Arab Emirates and Kingdom Saudi Arabia are growing faster than anywhere else in the world, but the key barriers of cost and gymtimidation persist, according to the UAE & KSA Health & Fitness Report 2025, undertaken by operator, GymNation.
GymNation: featured in HCM and Fit Tech magazines
Research: Gulf growth
Gymnation’s 2026 report found a strong appetite to improve physical and mental health in the Gulf region, and a call for beginner programmes and offerings targeted at women
Sponsored: Orbit4
Orbit4 and GymNation have partnered to drive tech innovation into the heart of the businesses, transforming operations
The fitness market in the Middle East is thriving, with the low-cost sector set to gain greater traction over the next few years. GymNation’s recent report uncovers the changing consumer factors fuelling this growth
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
GymNation
Address: Control Tower, Motor City, Dubai, United Arab Emirates
Loren Holland: founder and CEO
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press release: GymNation

Gold company profile | GymNation
PRESS RELEASE

Saudi Arabia embraces fitness: GymNation sees record 12,000 sign-ups in three days ahead of KSA openings

07 Jun 2024
/ GymNation
GymNation, the homegrown GCC fitness brand, has today announced record-breaking demand from KSA residents, ahead of the official opening of its first six gym locations in Saudi Arabia in August 2024.

More than 120,000 people initially registered their interest in the four Jeddah and two Al Khobar locations, with the first phase of 12,000 memberships selling out in under 72 hours, breaking all previous pre-opening sales records for a gym brand in the Middle East.

Already the UAE’s largest gym brand, GymNation’s launch into Saudi Arabia aligns directly with the ambitions of Vision 2030 and building a strong, happy and fulfilling society as the foundation for economic prosperity.

With physical, psychological and social wellbeing at its heart, Vision 2030 aims to promote a society where everyone enjoys a high quality of life, a healthy lifestyle and an attractive living environment.

Loren Holland, founder and CEO of GymNation said: “The unprecedented number of memberships we have sold in just three days shows the huge demand and interest from citizens and residents in improving their physical and mental health across the Kingdom.

“At GymNation we want to provide a far better gym experience at a much more affordable price point than is currently available from the existing operators. We are an inclusive brand that provides a welcoming environment for everyone regardless of ability, shape or size.

“Our pipeline of new locations across Saudi Arabia is incredibly strong and with the support of our investment partners TriCap Investments and Ruya Partners, we are looking forward to an exciting period of growth and having a similar positive and disruptive impact on the Saudi Arabia fitness scene by breaking down affordability and accessibility barriers, like we did in the UAE.”

The Saudi Sports for All Federation recently launched its 2024 summer campaign, “Move Your World,” to help people engage in physical activities and GymNation’s launch supports the federation’s aims to raise awareness about the benefits of physical activity and help people overcome barriers to healthy living habits.

As the region’s movement partner, GymNation aims to play a leading role in improving the health and wellbeing for everyone in Saudi Arabia, by making going to the gym less intimidating, more affordable, more accessible and fun for everyone.

More press releases and updates from GymNation:
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia National Football Team ahead of the FIFA World Cup in the United States.
From Riyadh to Saar to Dubai - GymNation is making sure the Middle East has somewhere to train, compete and progress in Hyrox, despite no confirmed Hyrox races on the calendar.
GymNation, the region’s fastest-growing fitness brand, has announced the launch of a bold new global creative competition, inviting agencies, freelancers, studios, and its own member community to design the brand’s next national billboard campaign.
In a city where delivery bikes are as common as sunshine, GymNation has done something nobody saw coming.
Last week, GymNation announced what it called the world's first protein shisha bar - a tobacco-free, nicotine-free vapor concept delivering up to 25g of 'aroma-activated protein' per session.
GymNation: news from HCMmag.com and FitTechGlobal.com
In celebration of World Mental Health Day 2025 today (10 October) Gymnation is removing its weights from the gym floor across the UAE and KSA.
Fitness participation rates in the United Arab Emirates and Kingdom Saudi Arabia are growing faster than anywhere else in the world, but the key barriers of cost and gymtimidation persist, according to the UAE & KSA Health & Fitness Report 2025, undertaken by operator, GymNation.
GymNation: featured in HCM and Fit Tech magazines
Research: Gulf growth
Gymnation’s 2026 report found a strong appetite to improve physical and mental health in the Gulf region, and a call for beginner programmes and offerings targeted at women
Sponsored: Orbit4
Orbit4 and GymNation have partnered to drive tech innovation into the heart of the businesses, transforming operations
The fitness market in the Middle East is thriving, with the low-cost sector set to gain greater traction over the next few years. GymNation’s recent report uncovers the changing consumer factors fuelling this growth
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
GymNation
Address: Control Tower, Motor City, Dubai, United Arab Emirates
Loren Holland: founder and CEO
GymNation video gallery:
Key personnel
Loren Holland: founder and CEO
Frank Afeaki: founder and COO
Ant Martland, founder and CCO
William Rasmussen-Dean, country director
Ishan Patil, head of finance
Ian Mullane, board member
Key customers
GymNation is a community to support everyone, to celebrate and inspire each other to become better versions of themselves, by living happier, healthier and more active lives.
Plans for the next 12 months
Today, GymNation stands at 36 locations across the United Arab Emirates and Saudi Arabia, with over 150,000 members.

In 2026, GymNation plans to open another 20-30 locations across the GCC, and with many more in the pipeline our aim is to become the largest gym chain across the GCC.

Behind the scenes, we’re diligently advancing our position as a world leading operator in the integration of technology, artificial intelligence, and data analytics.

Our commitment extends beyond mere application, aiming to spearhead discussions and set benchmarks within the fitness industry and beyond, ensuring GymNation remains at the cutting edge of innovation.

We’re not just building gyms; our vision is to play a lead role as the region’s movement partner, championing healthy and active lifestyles alongside the importance of mental health and well-being.
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