press release: BLK BOX
Gold company profile | BLK BOX
PRESS RELEASE
Reshaping luxury fitness at Corinthia Brussels
21 Feb 2025
Corinthia Brussels partnered with BLK BOX to create a luxury gym space / Corinthia Brussels / BLK BOX
With high expectations for both functionality and aesthetics, the hotel partnered with BLK BOX to design and install a facility that seamlessly integrates with the hotel’s world-class standards.
Overcoming space challenges
The Brussels location presented a unique challenge - creating a training space that accommodated both hotel guests and structured Small Group Personal Training (SGPT) and one-on-one personal training sessions, without restricting general gym use. Working closely with the hotel’s personal trainer, Paul Tucker, BLK BOX’s Business Development Manager, Chris Hull, developed a layout that maximises every square metre of the facility.
The solution incorporates a blend of traditional cardio equipment, strength equipment, and functional storage solutions. By integrating storage within training rigs and optimising floor space, the design ensures an uncluttered and versatile training environment.
To uphold Corinthia’s reputation for luxury, the space was created with premium finishes and a modern aesthetic. Key BLK BOX elements include:
• Fusion Flooring: Engineered for durability, acoustic control, and sleek design, ensuring a premium experience.
• Functional Storage with Built-in Cable Columns: Maximises space efficiency while maintaining a clean look.
• BLK BOX Nexus Compact Rack: A versatile training station complemented by a selection of dumbbells, barbells, and other essential accessories.
The Corinthia Brussels gym reflects the accelerating global shift towards strength training as a core component of fitness. With more travellers prioritising access to quality strength equipment, luxury hotels are evolving beyond traditional cardio-dominated spaces.
The facility seamlessly integrates with the hotel’s world-class standards / Corinthia Brussels / BLK BOX
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Sponsored: BLK BOX – Reshaping strength
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
Specifier: Making space
Designing multi-functional
spaces can lead to
fewer bottlenecks at
peak times. Julie Cramer
investigates the latest kit
and inspiring installations
Specifier: Strong foundations
Julie Cramer highlights
recent health club flooring
upgrades, as top suppliers
give their advice
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spaces for more than a decade. Founder and
former athlete, Greg Bradley, tells us what it takes
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Dan Savin from BLK BOX, explains how health club operators can build the right foundations for a show-stopping floor
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BLK BOX
Tel: 028 9045 4123
Email: [email protected]
Address:
4 Cloughfern Ave,
Newtownabbey ,
Antrim,
BT37 0UB,
United Kingdom
Gregory Bradley, sales director
BLK BOX video gallery:
Key personnel
Ben Stocks, managing director
Gregory Bradley, founder/sales director
Miles Canning, marketing director
Gregory Bradley, founder/sales director
Miles Canning, marketing director
Key customers
• Nike,
• Loughborough University,
• Irish Rugby,
• REPRESENT,
• Corinthia Hotels,
• PureGym, and
• Gymbox.
• Loughborough University,
• Irish Rugby,
• REPRESENT,
• Corinthia Hotels,
• PureGym, and
• Gymbox.
Plans for the next 12 months
Our product development is driven by
real-world insights from athletes, coaches,
and operators. The launch of our 1, 3, 5
Series rigs and racks marks a significant
step forward - offering scalable, futureproofed
solutions for facilities of all sizes.
Our commitment to operational excellence ensures we meet the highest standards for our clients. We consistently deliver industry-leading production times, support, and service.
As we grow our business, we will sustainably expand our manufacturing footprint and resources. Our priority is to ensure responsible practices in our manufacturing processes, aligning with our commitment to a more sustainable future.
Our commitment to operational excellence ensures we meet the highest standards for our clients. We consistently deliver industry-leading production times, support, and service.
As we grow our business, we will sustainably expand our manufacturing footprint and resources. Our priority is to ensure responsible practices in our manufacturing processes, aligning with our commitment to a more sustainable future.
Testimonial
NIKE – London HQ
"This new location is an amazing environment, with plans to positively impact the community way beyond its perimeter walls. This new strength and conditioning studio will play a pivotal role in supporting this dream.
Working with Miles Canning, Gregory Bradley, and the rest of the BLK BOX team was an absolute joy, and I'm super proud of the legacy that we have left for Nike athletes and, of course, our local London communities, who deserve a premium space to get inspired and work out in."
– Bex Moorhouse, workplace design & connectivity director, Nike
"This new location is an amazing environment, with plans to positively impact the community way beyond its perimeter walls. This new strength and conditioning studio will play a pivotal role in supporting this dream.
Working with Miles Canning, Gregory Bradley, and the rest of the BLK BOX team was an absolute joy, and I'm super proud of the legacy that we have left for Nike athletes and, of course, our local London communities, who deserve a premium space to get inspired and work out in."
– Bex Moorhouse, workplace design & connectivity director, Nike
Testimonial
PUREGYM
"We believe our ongoing partnership with BLK BOX helps us further distinguish our offering in the global market. We have a very clear plan to deliver growth, and we believe our partnership with BLK BOX will help us achieve our aims.
We were very impressed with the functional training zone concept that BLK BOX collaborated with us on, and we are keen on building upon the partnership so we can continue to evolve our product offering for our members."
– Richard Annetts, head of gym format & equipment, PureGym
"We believe our ongoing partnership with BLK BOX helps us further distinguish our offering in the global market. We have a very clear plan to deliver growth, and we believe our partnership with BLK BOX will help us achieve our aims.
We were very impressed with the functional training zone concept that BLK BOX collaborated with us on, and we are keen on building upon the partnership so we can continue to evolve our product offering for our members."
– Richard Annetts, head of gym format & equipment, PureGym
Testimonial
LOUGHBOROUGH UNIVERSITY
"For Powerbase, we aimed to collaborate with specialists in various areas, and BLK BOX emerged as the clear choice in the tender process for several reasons. Their extensive expertise in the performance market, coupled with their ability to glean insights from their work in other sectors, greatly benefits us.
While we were confident in our needs for the facility, partnering with a team that offered solutions and an agile engineering approach proved pivotal. We have tangible examples of innovation and collaboration in this facility, such as tailored accessible storage solutions designed to accommodate the mezzanine's pillars.”
– Rich Ellis, head of gyms and technical relationships, Loughborough University
"For Powerbase, we aimed to collaborate with specialists in various areas, and BLK BOX emerged as the clear choice in the tender process for several reasons. Their extensive expertise in the performance market, coupled with their ability to glean insights from their work in other sectors, greatly benefits us.
While we were confident in our needs for the facility, partnering with a team that offered solutions and an agile engineering approach proved pivotal. We have tangible examples of innovation and collaboration in this facility, such as tailored accessible storage solutions designed to accommodate the mezzanine's pillars.”
– Rich Ellis, head of gyms and technical relationships, Loughborough University
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