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press release: Power Plate
Power Plate announces new vice president for UK and Ireland
22 Feb 2023
Iain Murray has been appointed as Vice President UK and Ireland / Power Plate
Iain Murray has been appointed as Vice President UK and Ireland to drive forward the business into new and existing markets.
As part of the leadership team, Iain has been heavily involved in the development of new products and is responsible for leading the UK team as well as creating business strategies and sales systems to ensure the success of Power Plate in UK and Ireland.
Iain Murray says “I am excited to move into a senior leadership role within Power Plate and assist with decision making at a critical level. It is vital that we have the infrastructure to support both our internal and external stakeholders as we continue to scale. I believe that Power Plate now has an exceptional team in place to enable growth as we explore new markets, whilst continuing to provide the best experience to our existing customers.”
In December 2022, Power Plate launched REV - an unparalleled new fitness experience that provides businesses with an opportunity for growth and differentiation whilst supporting users with preparation, performance and recovery. The REV features Power Plate’s patent-pending VibeShift™ Technology delivering consistent, safe, precise, and predictable effective vibration through the pedals to maximize the intensity of your workouts. The self-powered vibration gives you a significant increase in muscle activation, calorie burn, and cardiovascular effort while cycling. This game-changing product can be integrated with other fitness equipment or used as a standalone exercise solution - both scenarios require very different education, sales and marketing strategies in order to thrive.
Power Plate has naturally evolved into a wellbeing brand and now supports many medical, therapy, biohack and workplace wellbeing businesses, enabling more people to feel the benefits that vibration training has to offer.
Iain continues “A big part of our strategy for 2023 and beyond involves working with the right partners to help activate Power Plate in different sectors. A good example of this would be our collaboration with Myzone - allowing customers to see the effectiveness of Power Plate through heart rate tracking and monitoring capabilities.”
With the global wellness market expected to reach $7T by 2025 (GWT) consumers are searching for solutions that serve their health, fitness and wellness goals - Power Plate products sit within this category perfectly with science backed evidence and proven benefits to both mind and body.
Iain’s new role will focus on positioning Power Plate as a comprehensive wellness brand in order to generate revenue and growth.
For more information on Power Plate UK visit www.powerplate.co.uk
More press releases and updates from Power Plate:
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Power Plate
Tel: +44 (0) 20 7317 5000
Email: [email protected]
Address:
FORA,
20 Eastbourne Terrace ,
London ,
W2 6LG,
United Kingdom
Steve Wright, Power Plate vice president UK & EMEA
Power Plate video gallery:
Key personnel
Steve Wright, Power Plate vice president UK & EMEA
Key customers
Everyone Active (SLM)
MyTime Active
Fusion Lifestyle
Village Gyms
Bannatynes
DLL
Nuffield
Xcelerate gyms
Snap Fitness
Anytime Fitness
Energie Fitness
Marriott Hotels
Hilton Hotels
Feel Good Fitness
Accomplish Fitness
Leap Fitness
Vibe Tribe
MyTime Active
Fusion Lifestyle
Village Gyms
Bannatynes
DLL
Nuffield
Xcelerate gyms
Snap Fitness
Anytime Fitness
Energie Fitness
Marriott Hotels
Hilton Hotels
Feel Good Fitness
Accomplish Fitness
Leap Fitness
Vibe Tribe
Plans for the next 12 months
Over the last few years, our industry has seen major changes, with many new or emerging fitness trends coming to light. For Power Plate the main focus areas for the next twelve months in terms of growth will be centred around wellness, with an increased focus on recovery, biohacking, “exercise is medicine” and supporting customers with various campaigns to attract new / non members into facilities.
We are seeing a rapid increase in the number of recovery spaces being requested; this has led to collaborations with partners such as Indigo Fitness who developed a unique solution incorporating Power Plate for their recovery concept using a cleverly designed modular system for a well rounded, positive exercise experience.
We are seeing a rapid increase in the number of recovery spaces being requested; this has led to collaborations with partners such as Indigo Fitness who developed a unique solution incorporating Power Plate for their recovery concept using a cleverly designed modular system for a well rounded, positive exercise experience.
Testimonial
“Our vibration-enhanced Revolution classes now deliver group cycling with added revs, literally,” says Jegede. “Our members don’t just get a cardio workout but a strength one too. It’s one of our most effective classes, delivering 45 minutes of intense work that you can really feel.”
– JJ Jegede, Leap Fit Studio, Hackney, London
– JJ Jegede, Leap Fit Studio, Hackney, London
Testimonial
“Power Plate is an incredible tool for people of all levels. Our clients are male and female, aged between 11 to 84 years and range from Ironman champions to beginners, but I can adjust the vibration to challenge everyone just the right amount, all within the same class.”
– Natt Summers, Accomplish Fitness, Berkshire
– Natt Summers, Accomplish Fitness, Berkshire
Testimonial
“Power Plate has been the one constant in my exercise routine since I discovered it 14 years ago. As a user, I’ve done lots of research into its benefits and the various ways it can be used and have personally achieved great results. I’m now passionate about helping others access Power Plate in new ways”
– Anna Nasr, Vibe Tribe, Beaconsfield
– Anna Nasr, Vibe Tribe, Beaconsfield
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