press release: Your Personal Training
Gold company profile | Your Personal Training
PRESS RELEASE
LevelUp at Porchester Hall: raising the bar for PT development
02 Jul 2025
LevelUp event at Porchester Hall / Your Personal Training
LevelUp events, powered by YOUR Personal Training, are designed to inspire action, elevate standards and provide a free, accessible platform where PTs of all levels can connect, learn and thrive, regardless of whether they’re part of the YOUR PT team.
Your Personal Training was proud to welcome a standout line-up of industry experts to the Porchester Hall stage, including: Keith Smith, Andrew Tyrrell, Jayne Lo, Phil Learney and Oliver Patrick. Covering a wide range of topics relevant to the sector, from becoming the go-to PT and retaining clients through community to monetising wellbeing and generating clients on the gym floor, each brought a unique perspective, and their collective insight helped create an inspiring and energising experience for all who attended.
The LevelUp initiative was created to make professional development in the fitness industry more accessible, collaborative and inspiring.
As James Lorey, Operations Director at Your Personal Training, explains: “Our goal is to bridge the gap between personal trainers and gym operators to encourage those connections and development opportunities. LevelUp creates a space for knowledge exchange, networking and skill enhancement, all for free.”
Each event features industry-leading speakers offering practical business support on key topics such as client retention, lead generation and innovation to help provide personal trainers with the key knowledge they need to expand their business. LevelUp events are all about raising standards in the sector and empowering trainers to grow both personally and professionally.
Porchester Hall was a powerful reminder of just how much value exists in community-led development. As YOUR Personal Training continues to grow the LevelUp series, they remain committed to keeping events free, open to all PTs and focused on real-world impact.
If you're a personal trainer looking to level up your business and take your professional development that step further, keep your eyes out for the next event:
www.levelupevents.co.uk.
More press releases and updates from Your Personal Training:
Your Personal Training has partnered with Switch the Play Foundation, the UK's only charity
dedicated to supporting athletes through career transition, to create a structured,
supported pathway into professional personal training.
Former Speedflex sales director to lead next phase of commercial expansion Your Personal
Training, the UK’s leading personal training management company, has appointed James Smith
as its new group business development director.
Your Personal Training is bringing its LevelUp series to PerformX 2026 from 25th to 26th
February, offering personal trainers and fitness professionals the opportunity to connect,
learn and grow their businesses.
Your Personal Training is deeply passionate about continuing professional development, not
because it is fashionable, measurable, or easy to commercialise, but because it is
fundamental to the future of our sector.
Changing careers later in life can often be daunting, but personal training offers a
pathway for individuals to combine experience, passion, and people skills into a rewarding
new chapter.
Your Personal Training: news from HCMmag.com and FitTechGlobal.com
A new report from Your Personal Training (YPT) suggests UK gym operators could be missing out
on revenue and retention opportunities they could be enjoying if they maximised the
performance of their personal training businesses.
HCM NEWS: YPT partners with Anytime Fitness UK
UK self-employed personal training platform, Your Personal Training (YPT) has
announced a new
partnership with Anytime Fitness.
Directors, Aaron McCulloch and James Lorey, have completed a management buy-out of Your
Personal Training (YPT) to become the sole owners and operators of Your Management
Solutions Limited (YMSL).
Your Personal Training
Tel: +44 (0)1792 439481
Email: [email protected]
Address:
Suite 1, Riverside House,
Normandy Road,
Swansea,
Wales,
SA1 2JA,
United Kingdom
Aaron McCulloch, co-owner and director
Key personnel
Aaron McCulloch, co-owner and director
James Lorey, co-owner and director
James Lorey, co-owner and director
Key customers
• GLL/Better
• Everyone Active
• Fusion Lifestyle
• Hybrid Fitness
• Waterside Hotel & Leisure Club
• Oxford University
• Angus Live
• Technogym
• Myzone
• Applied Nutrition
• ActiveIQ
• Gym partnerships in Kuwait, KSA and Dubai.
• Everyone Active
• Fusion Lifestyle
• Hybrid Fitness
• Waterside Hotel & Leisure Club
• Oxford University
• Angus Live
• Technogym
• Myzone
• Applied Nutrition
• ActiveIQ
• Gym partnerships in Kuwait, KSA and Dubai.
Plans for the next 12 months
• Expand strategic partnerships across all divisions, including new gym operators, global education providers and fitness equipment brands.
• Continue to deliver and grow LevelUp events across the UK and internationally, with a focus on upskilling and inspiring the personal training community.
• Scale up international recruitment and placement operations across Saudi Arabia, UAE and Europe.
• Increase capacity of Your Master Trainer to support additional brand partners with in-gym education, onboarding and retention outcomes.
• Enhance CRM automation and performance reporting to drive recruitment, onboarding, and retention outcomes
• Continue to deliver and grow LevelUp events across the UK and internationally, with a focus on upskilling and inspiring the personal training community.
• Scale up international recruitment and placement operations across Saudi Arabia, UAE and Europe.
• Increase capacity of Your Master Trainer to support additional brand partners with in-gym education, onboarding and retention outcomes.
• Enhance CRM automation and performance reporting to drive recruitment, onboarding, and retention outcomes
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