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press release: GymNation

Gold company profile | GymNation
PRESS RELEASE

GymNation acquires Fitness First Motor City location

12 Aug 2024
This investment will create one of the largest and most comprehensive gyms in the world / Gymnation
In one of the biggest ever investments into the UAE fitness industry, GymNation, the homegrown UAE fitness brand, has today completed a major real estate acquisition to facilitate its Motor City site expansion.

As part of the purchase from National Properties, the real estate arm of National Bonds Corporation, GymNation has acquired the full floor of its current Motor City gym, located in Control Tower, as well as the real estate on the floor above which is currently home to the Fitness First Motor City branch. GymNation will be investing upwards of AED 70 million to acquire the real estate and merge the two gym floors together to increase their gym from 30,000 sq ft to over 55,000 sq ft.

This landmark investment will create one of the largest and most comprehensive gyms in the world, and allows GymNation to use the extra space for more gym equipment and to expand its fitness offering, including dedicated Reformer Pilates, boxing, wellness and BLITZ Boutique HIIT studios, the UAE’s largest recovery facility, including sauna, ice baths, sports massage and assisted stretching, as well as Dubai’s first indoor uphill running track, and the first dedicated Hyrox Performance Centre in the Middle East.

Fitness First has been served an eviction notice, with work on the new enlarged GymNation facility anticipated to commence imminently.

Loren Holland, Founder and CEO, GymNation said, “GymNation Motor City is one of our best-performing locations, but we are now capacity-constrained to meet the demand from what is a rapidly growing catchment area, so this is a great move for the business, our members and for the wider community.

“The acquisition of our existing real estate guarantees the long-term security of our Motor City location, whilst the acquisition of the Fitness First space allows us to almost double the size of our gym and create one of the most advanced and well-invested fitness facilities in the world. We are incredibly passionate about the continual evolution of our product and want to provide GymNation members with access to truly world-class facilities at the most affordable price. We also have other exciting enhancements to announce for some of our other existing Dubai and Abu Dhabi gyms in the coming months. Whilst we are committed to a significant expansion plan this year, having recently opened in Al Ain and with twelve more locations in fit-out, we will continue to reinvest in our existing sites to ensure the GymNation product continues to evolve and develop enabling us to provide the best possible member experience and the best value offering in the industry. We are excited to continue championing healthy and active lifestyles and supporting the communities we serve to become better versions of themselves, no matter what their fitness goals,” continued Holland.

GymNation were advised on the acquisition by leading commercial real estate broker David Abood from Cushman & Wakefield, and lawyer Sean Cope from DLA Piper.


More press releases and updates from GymNation:
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From Riyadh to Saar to Dubai - GymNation is making sure the Middle East has somewhere to train, compete and progress in Hyrox, despite no confirmed Hyrox races on the calendar.
GymNation, the region’s fastest-growing fitness brand, has announced the launch of a bold new global creative competition, inviting agencies, freelancers, studios, and its own member community to design the brand’s next national billboard campaign.
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GymNation: news from HCMmag.com and FitTechGlobal.com
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Fitness participation rates in the United Arab Emirates and Kingdom Saudi Arabia are growing faster than anywhere else in the world, but the key barriers of cost and gymtimidation persist, according to the UAE & KSA Health & Fitness Report 2025, undertaken by operator, GymNation.
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Gymnation’s 2026 report found a strong appetite to improve physical and mental health in the Gulf region, and a call for beginner programmes and offerings targeted at women
Sponsored: Orbit4
Orbit4 and GymNation have partnered to drive tech innovation into the heart of the businesses, transforming operations
The fitness market in the Middle East is thriving, with the low-cost sector set to gain greater traction over the next few years. GymNation’s recent report uncovers the changing consumer factors fuelling this growth
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GymNation
Address: Control Tower, Motor City, Dubai, United Arab Emirates
Loren Holland: founder and CEO
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press release: GymNation

Gold company profile | GymNation
PRESS RELEASE

GymNation acquires Fitness First Motor City location

12 Aug 2024
This investment will create one of the largest and most comprehensive gyms in the world / Gymnation
In one of the biggest ever investments into the UAE fitness industry, GymNation, the homegrown UAE fitness brand, has today completed a major real estate acquisition to facilitate its Motor City site expansion.

As part of the purchase from National Properties, the real estate arm of National Bonds Corporation, GymNation has acquired the full floor of its current Motor City gym, located in Control Tower, as well as the real estate on the floor above which is currently home to the Fitness First Motor City branch. GymNation will be investing upwards of AED 70 million to acquire the real estate and merge the two gym floors together to increase their gym from 30,000 sq ft to over 55,000 sq ft.

This landmark investment will create one of the largest and most comprehensive gyms in the world, and allows GymNation to use the extra space for more gym equipment and to expand its fitness offering, including dedicated Reformer Pilates, boxing, wellness and BLITZ Boutique HIIT studios, the UAE’s largest recovery facility, including sauna, ice baths, sports massage and assisted stretching, as well as Dubai’s first indoor uphill running track, and the first dedicated Hyrox Performance Centre in the Middle East.

Fitness First has been served an eviction notice, with work on the new enlarged GymNation facility anticipated to commence imminently.

Loren Holland, Founder and CEO, GymNation said, “GymNation Motor City is one of our best-performing locations, but we are now capacity-constrained to meet the demand from what is a rapidly growing catchment area, so this is a great move for the business, our members and for the wider community.

“The acquisition of our existing real estate guarantees the long-term security of our Motor City location, whilst the acquisition of the Fitness First space allows us to almost double the size of our gym and create one of the most advanced and well-invested fitness facilities in the world. We are incredibly passionate about the continual evolution of our product and want to provide GymNation members with access to truly world-class facilities at the most affordable price. We also have other exciting enhancements to announce for some of our other existing Dubai and Abu Dhabi gyms in the coming months. Whilst we are committed to a significant expansion plan this year, having recently opened in Al Ain and with twelve more locations in fit-out, we will continue to reinvest in our existing sites to ensure the GymNation product continues to evolve and develop enabling us to provide the best possible member experience and the best value offering in the industry. We are excited to continue championing healthy and active lifestyles and supporting the communities we serve to become better versions of themselves, no matter what their fitness goals,” continued Holland.

GymNation were advised on the acquisition by leading commercial real estate broker David Abood from Cushman & Wakefield, and lawyer Sean Cope from DLA Piper.


More press releases and updates from GymNation:
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia National Football Team ahead of the FIFA World Cup in the United States.
From Riyadh to Saar to Dubai - GymNation is making sure the Middle East has somewhere to train, compete and progress in Hyrox, despite no confirmed Hyrox races on the calendar.
GymNation, the region’s fastest-growing fitness brand, has announced the launch of a bold new global creative competition, inviting agencies, freelancers, studios, and its own member community to design the brand’s next national billboard campaign.
In a city where delivery bikes are as common as sunshine, GymNation has done something nobody saw coming.
Last week, GymNation announced what it called the world's first protein shisha bar - a tobacco-free, nicotine-free vapor concept delivering up to 25g of 'aroma-activated protein' per session.
GymNation: news from HCMmag.com and FitTechGlobal.com
In celebration of World Mental Health Day 2025 today (10 October) Gymnation is removing its weights from the gym floor across the UAE and KSA.
Fitness participation rates in the United Arab Emirates and Kingdom Saudi Arabia are growing faster than anywhere else in the world, but the key barriers of cost and gymtimidation persist, according to the UAE & KSA Health & Fitness Report 2025, undertaken by operator, GymNation.
GymNation: featured in HCM and Fit Tech magazines
Research: Gulf growth
Gymnation’s 2026 report found a strong appetite to improve physical and mental health in the Gulf region, and a call for beginner programmes and offerings targeted at women
Sponsored: Orbit4
Orbit4 and GymNation have partnered to drive tech innovation into the heart of the businesses, transforming operations
The fitness market in the Middle East is thriving, with the low-cost sector set to gain greater traction over the next few years. GymNation’s recent report uncovers the changing consumer factors fuelling this growth
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
GymNation
Address: Control Tower, Motor City, Dubai, United Arab Emirates
Loren Holland: founder and CEO
GymNation video gallery:
Key personnel
Loren Holland: founder and CEO
Frank Afeaki: founder and COO
Ant Martland, founder and CCO
William Rasmussen-Dean, country director
Ishan Patil, head of finance
Ian Mullane, board member
Key customers
GymNation is a community to support everyone, to celebrate and inspire each other to become better versions of themselves, by living happier, healthier and more active lives.
Plans for the next 12 months
Today, GymNation stands at 36 locations across the United Arab Emirates and Saudi Arabia, with over 150,000 members.

In 2026, GymNation plans to open another 20-30 locations across the GCC, and with many more in the pipeline our aim is to become the largest gym chain across the GCC.

Behind the scenes, we’re diligently advancing our position as a world leading operator in the integration of technology, artificial intelligence, and data analytics.

Our commitment extends beyond mere application, aiming to spearhead discussions and set benchmarks within the fitness industry and beyond, ensuring GymNation remains at the cutting edge of innovation.

We’re not just building gyms; our vision is to play a lead role as the region’s movement partner, championing healthy and active lifestyles alongside the importance of mental health and well-being.
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