press release: Balanced Body
Gold company profile | Balanced Body
PRESS RELEASE
Global survey finds 80 per cent of pilates instructors love their job
20 Jan 2025
Pilates instructors are in high demand / Balanced Body
The number of studios offering Pilates as a core modality is still on the rise around the world with classes regularly being oversubscribed and studio owners having to hire new instructors to meet the demand. And, according to the results, nearly all Pilates instructors surveyed love their jobs, look forward to going to work every day, have high career satisfaction, and want to share their passion with others – both clients and prospective instructors.
Key insights from this new research include:
• 77% of Pilates studios are growing and 67% are selling out classes
• New instructors entering the Pilates industry has grown 15% since 2015 with 34% of instructors starting in the past 7 years, but Pilates instructors remain in high demand
• Nearly 40% of studio owners say they need more Pilates instructors, and 30% are currently hiring new instructors
"Now is an ideal time to become a Pilates instructor,” said Joy Puleo, Director of Education, Balanced Body Education. “This new research underscores the demand for Pilates is higher than ever, and – with the increasing awareness of the importance of the mind-body connection, core strength and flexibility – more and more people are seeking out Pilates as a way to improve their overall health and fitness. With participation at an all-time high, the demand has never been greater for passionate and enthusiastic industries.
And it's not just about market demand. Pilates instructors love their jobs and 72% report high career satisfaction. In fact:
• 89% of instructors strongly agree that they love their job as a Pilates instructor, and 92% would recommend Pilates as a great career for others
• 79% look forward to going to work every day
Why do instructors love their jobs? It's primarily their passion for Pilates, their desire to help others, and the personal health benefits they experience at work.
• 94% said they get to help others make a difference in their lives
• 89% feel a sense of purpose and enjoy the ability to help people
• 85% say teaching Pilates is good for their personal physical health and fitness
Additionally, becoming a Pilates instructor offers a unique combination of job flexibility, variety, and personal fulfilment. Instructors can work part-time or full-time, teach in multiple formats and locations, while enjoying a sense of purpose and autonomy.
• 84% of instructors enjoy a flexible work schedule and work when they want to; on average, instructors work 4-5 hours per day, or 15-20 hours per /week
• 40% of instructors have a different primary career and teach Pilates on the side
• 33% of instructors have children at home; 70% say their Pilates career positively complements their role as a parent
“Pilates is a career that has allowed me to combine my passion for mind + movement, my love of teaching, and my desire to help others,” says Mychele Sims, an investigator with a federal agency and 20+ year veteran of the criminal legal system who pursued a side hustle and became a certified Pilates instructor and owner of Get2Werk Pilates Studio.
Mychele continues: “Becoming a Pilates instructor ultimately led me to achieve another career goal–owning my own Pilates studio, which I never dreamed possible while juggling two careers. Now, eight years later, I feel a great sense of pride knowing how many lives we have touched and enhanced through Pilates. My online studio is growing rapidly, and I am always looking to mentor more dedicated and passionate instructors, particularly as I plan my retirement from the legal system and continue to expand my practice.”
To find out more about how to gain world respected certification as a Pilates instructor with Balanced Body, visit: pilates.com/pilates-certification/
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Balanced Body
Tel: 0800 014 8207
Email: [email protected]
Web:
www.pilates.com
Address:
5909 88th Street,
Sacramento,
CA 95828,
United States

Ken Endelman, CEO & Founder

Balanced Body video gallery:
Key personnel
Ken Endelman, CEO & Founder
Joy Puleo, Director of Education
Chanin Cook, director of marketing
Katherine Ryzhova, business development manager UK
Joy Puleo, Director of Education
Chanin Cook, director of marketing
Katherine Ryzhova, business development manager UK
Key customers
• Third Space,
• Ten Health & Fitness,
• Thames Club,
• YMCA (UK & US),
• Club Pilates,
• Lifetime,
• Equinox,
• KX Pilates,
• LA Fitness, and
• BLOK.
• Ten Health & Fitness,
• Thames Club,
• YMCA (UK & US),
• Club Pilates,
• Lifetime,
• Equinox,
• KX Pilates,
• LA Fitness, and
• BLOK.
Plans for the next 12 months
For 2025, we have grown our UK-based
Educator base to deploy more Group
Reformer trainings countrywide.
We are increasing our in-country account management staff to attend to account needs in real-time.
Balanced Body is focused on continuing to partner with Public and Private sector operators as we launch new products later this year.
We are increasing our in-country account management staff to attend to account needs in real-time.
Balanced Body is focused on continuing to partner with Public and Private sector operators as we launch new products later this year.
Testimonial
" Every Studio we’ve opened since 2007, we’ve equipped with Balanced Body Reformers - including our new Kings Cross flagship studio. There are good reasons why they remain our brand of choice. One, the relationship we have with Ken, and the Balanced Body team. And two, the equipment you use says a lot about you as a brand. They’re not cheap but you absolutely get what you pay for. Their reformers are rock solid, easy to adjust and practically indestructible - despite some of our clients’ best efforts!"
– Justin Rogers, Creative Director, Ten Health & Fitness
– Justin Rogers, Creative Director, Ten Health & Fitness
Testimonial
Balanced Body equipment was essential in providing LifeTime customers with premium Pilates experiences. They are exceptional in terms of quality, timeliness, and customer service. Our account manager provided on-time consultation, equipment, and parts delivery for our 200+ locations.
Balanced Body even customized a reformer to meet the needs of our discerning Pilates instructors! I highly recommend Balanced Body as the best Pilates partner.
– Eduardo Perez, consultant, Pilates club industry and former Director of Pilates, LifeTime Inc
– Eduardo Perez, consultant, Pilates club industry and former Director of Pilates, LifeTime Inc
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