St Dunstan’s Enterprises (SDE), a growing multi-revenue leisure operation in London, has selected Gladstone Software as its strategic partner to deliver a full-scale digital transformation. The move sees SDE migrate to Gladstone Go and Gladstone’s G360 cloud-based platform as it seeks to enhance operational efficiency, unify customer journeys, and scale its £1.2 million enterprise.

Having evolved from a £200,000 enterprise into a thriving business that includes sports facilities, personal training, ticketed events, and venue hire, SDE faced increasing pressure to deliver seamless digital experiences. With separate systems like CoursePro, WisePay, and SAGE Intact, customers had to navigate multiple platforms, while staff juggled manual tasks and disconnected reporting.

Why the Cloud, Why Now?
The decision to move to the cloud forms a key part of SDE’s broader digital transformation strategy, which coincides with the launch of its new website. Gladstone’s integrated platform stood out as the ideal fit, offering:

A unified customer experience – with a single portal for all bookings and transactions.

Operational efficiency – cutting down manual admin through automation of invoicing and communications.

Data-driven decision-making – via robust reporting and insight tools.

Smarter engagement – enabling targeted promotions like pitch discounts during wet weather.

SDE will implement a suite of Gladstone’s cloud-native products, including GoJoin, GoBook, Go Mobile, Prospects, GoLearn, Gladstone Reporting, eCommerce, and Access Control. The platform’s flexibility also opens the door for future features such as tiered joining fees and commercial membership options.

"This partnership is about more than software. It’s about creating a joined-up experience that benefits both our customers and our team," said a Amy Jerome, General Operations Manager, from St Dunstan’s Enterprises. "With Gladstone, we’re confident we can take our operations to the next level."

Empowering Growth with Technology

St Dunstan’s joins a growing number of leisure operators turning to Gladstone for future-ready software that meets the evolving needs of the sector. By removing complexity, improving data visibility, and enabling agile decision-making, the Gladstone platform positions SDE for long-term, scalable success.

"We’re proud to support St Dunstan’s Enterprises in their transformation journey," said Chris Egan, Sales Manager at Gladstone Software. "Their ambition for digital innovation matches our commitment to delivering technology that empowers leisure organisations to thrive."

Stay tuned for Part 2, where we explore the implementation phase and the real-world results of this transformation.