CoverMe has made a series of new appointments to support its continued growth and expansion. The new additions bring a wealth of industry experience to the team that will help drive the company’s global performance as it helps operators to manage their teams and cut costs.

Richie Allan has been appointed Director of Global Sales. With more than 20 years’ experience in the sector, Allan has worked for some of the UK’s leading fitness brands, including Total Fitness, David Lloyd. Gym Group and Fitness First, where he completed the company’s Future Leaders Programme. At Xercise4less, Allan oversaw the opening of 20 clubs in two years and was named Regional Business Manager of the Year. He was Business Development Director for Europe at Les Mills before working on several digital fitness projects, including OliveX, W3:Ride and Endurance Zone, and his most recent role was Partnership Manager at Active Insight.

Allan says: “I enjoy helping businesses solve their problems. As soon as I understood how the CoverMe platform could help operators manage their workforce, save time and money, I knew I had to be involved. You can always tell how strong a brand or product is by people’s first reactions. The response to CoverMe has been incredible – people ask me where the platform was 10 years ago. You can just feel the momentum building from the quality and impact of the meetings we’re having with operators. It’s hugely exciting.”

CoverMe’s new National Business Manager, Caroline Ayling, has spent more than 20 years in the industry, starting out as a personal trainer before moving through club management, regional operations and commercial leadership roles across the private, public and boutique sectors, including Ultimate Performance, Lampton Leisure, Orangetheory, Total Fitness, Virgin Active and Fitness First.

“I wish I’d had this solution when I was running clubs. The platform not only streamlines processes and cuts admin time, but it empowers operators to reinvest in their people, enhance member experience and drive commercial growth. It’s inspiring to be part of a team that shares such passion for innovation, and I’m particularly excited about the months ahead as we expand our offering, including new solutions for the personal training sector,” says Ayling.

Jemma Wright joins CoverMe as Business Development Consultant after seven and a half years at Myzone where she discovered a passion for driving change through technology. Prior to this, she worked in a wide variety of operational roles from lifeguard, swim teacher and fitness instructor to duty manager.

“Having worked in both the operator side of the business and in wearable tech, I realised that the industry still has a long way to go to catch up with the rest of the world. There are so many areas where digitalising processes can free up our talented fitness professionals to focus on delivering excellent services to members. CoverMe does just that. I’m also hugely inspired by the females that have started and continue to fuel this growing company,” she says.

Rosanna Tucker, CEO and Co-Founder of CoverMe, says: “We’ve evolved from being the fastest cover engine in the leisure and fitness industry to becoming a comprehensive, all-in-one team management solution supporting operators with compliance, cover, recruitment, communication and rewards and recognition. This evolution and our continued growth is only possible because of the talented people behind the platform, which is why we are thrilled to have Richie, Caroline and Jemma in the business. These three highly experienced individuals share our vision and passion for innovation and will play a key role in our expansion as we introduce new features to help operators manage the people they have and find the people they need.”