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press release: CoverMe Ltd
CoverMe Fitness launches to revolutionise group exercise gig economy
09 May 2023
The Gym Group founder and executive chair, John Treharne, and Emma Barry, global fitness authority and co-founder of Good Soul Hunting, have joined CoverMe as non-executive directors / CoverMe Fitness
CoverMe’s algorithm matches inspirational, qualified and insured freelance instructors, vetted by CoverMe’s own in-house team, with gyms and studios to minimise timetable disruption, factoring in skills, proximity and availability – all in real-time – so managers can source and book class cover in just three simple steps.
CoverMe’s unique QR code system scans instructors in/out of clubs, so managers can track who’s in the building and when, and generate class cover reports and automatic invoices.
Created as a prototype in 2018, the innovative technology has attracted the attention of industry heavyweights including The Gym Group founder and executive chair, John Treharne, and Emma Barry, global fitness authority and co-founder of Good Soul Hunting, who have joined CoverMe as non-executive directors.
Treharne says: “This is a fantastic concept and exactly what all class operators need to enhance efficiency and member satisfaction levels and avoid the frustration of classes being cancelled or changed at short notice.”
CoverMe’s head of sales, Nik Leeke, explains: “Instructors are critical to the group exercise experience, yet finding cover is one area of the fitness industry yet to benefit from technology. CoverMe is a real-time community, streamlining cover provision quickly, reliably and safely, so your in-house team can focus on the member experience instead.
“CoverMe can also be used to manage, engage and retain existing talent and to source new talent to lead permanent classes with our Audition Finder. And, because instructors earn points or badges for each class they teach, clubs can recognise their talented group exercise community for their loyalty with additional rewards.”
In an ongoing pilot study at a club with 150 live classes a week, jobs were posted within 72 hours of the CoverMe app going live, with 95 per cent of cover roles accepted in less than 20 minutes of posting. On average, 97 per cent of group exercise classes requiring cover, get cover.
To find out more visit CoverMe’s official website, register your interest here or download the app directly on either an android or IOS device.
More press releases and updates from CoverMe Ltd:
CoverMe Fitness, the innovative studio management app for the fitness industry, launches this
month in Australia, with industry veteran Tony Zonato leading the rollout as Managing
Director for the region.
Complaints about group exercise have become a thing of the past for the Reynolds Group
thanks to its partnership with CoverMe, a digital platform that simplifies group exercise
and PT management for clubs and instructors.
As an instructor with more than 20 years’ experience under her belt, Syreeta Stracey knows
only too well the struggles of finding cover when she’s unwell or a holiday means she cannot
take her regular classes. Being introduced to the CoverMe app has changed that.
In 2020, 36-year-old Aparna started teaching yoga in her home country of India, following a
successful 10-year career as an actress and model and a two-year stint as a flight attendant
with Qatar Airways.
A series of new research projects have shed light on the significant challenges faced by
leisure operators and group exercise instructors in finding short-notice cover for classes, as
well as its impact on members.
CoverMe Ltd: featured in HCM and Fit Tech magazines
HCM People: Bev Brinkworth and Rosanna Tucker
Our ambitions are to expand globally to introduce Studio Society to key markets, reshaping fitness paradigms
CoverMe Ltd
Tel: 07891 503525
Email: [email protected]
Web:
www.covermeapp.co
Address:
5 Hyde Road ,
Paignton,
Devon,
TQ4 5BW,
England
Louise Crossland, head of commercial
CoverMe Ltd video gallery:
Key personnel
Rosanna Tucker, co-founder and CEO
Beverlee Brinkworth, co-founder and COO
Louise Crossland, head of commercial
Edith Meredith, head of onboarding
Beverlee Brinkworth, co-founder and COO
Louise Crossland, head of commercial
Edith Meredith, head of onboarding
Key customers
All venues, from boutique studios to big-box fitness sites, including:
• Virgin Active,
• Fitness First,
• Total Fitness, and
• Serco Leisure.
• Virgin Active,
• Fitness First,
• Total Fitness, and
• Serco Leisure.
Plans for the next 12 months
This year will see further expansion across the UK in geographical regions to establish
the largest network of fitness professionals, including group exercise instructors, personal trainers, sports coaches, swim teachers etc of any platform.
We have recently launched in Australia and North America and will also roll out to Canada, South Africa and Europe in the next 12 months.
We have recently launched in Australia and North America and will also roll out to Canada, South Africa and Europe in the next 12 months.
Testimonial
“This is a fantastic concept and exactly what all class operators need to enhance efficiency, member satisfaction levels and avoid the frustration of classes being cancelled or changed at short notice.”
– John Treharne, founder, The Gym Group and executive chair and non-executive director, CoverMe
– John Treharne, founder, The Gym Group and executive chair and non-executive director, CoverMe
Testimonial
"The advancement of technology puts everything at our fingertips 24/7: food, fashion, and fast cars. And now the same is true for group exercise instructors - CoverMe is the ‘Uber' of class subbing.”
– Emma Barry, co-founder, Good Soul Hunting and non-executive director, CoverMe
– Emma Barry, co-founder, Good Soul Hunting and non-executive director, CoverMe
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