GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Quoox Ltd
Quoox Ltd
Quoox Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

iFit: your readymade omnichannel fitness solution

We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model… operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines
– Tony Ali

With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.

The question on operators’ minds is no longer, how can we produce the very best omnichannel experience for our members? Instead, it’s how soon can we get this in place?

Having already missed out on January, there’s not a moment to lose in attracting members, old and new, back to the gym. For operators, their next moves will make all the difference.

“We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model,” begins Tony Ali, UK country manager for Freemotion Fitnes.

“Now, the challenge for operators is to provide a whole ecosystem of fitness offerings to meet the increasingly diverse needs and expectations of the post-Covid member.”

“Instead of seeing the gym as their primary source of exercise, consumers now see it as one of multiple channels and/or environments delivering their overall experience. So, operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines.”

iFit – the world’s only truly interactive, connected fitness platform – was built for the omnichannel world. Already enjoyed by almost 5 million users globally, iFit is available in the gym via the Freemotion 22 ​Series cardio line, at home via NordicTrack and ProForm equipment, and on the go via the iFit app, enabling operators to meet members where they’re at, so they never lose connection.

“The great thing about iFit is that it’s available anywhere, anytime,” added Ali.

“A member can start a 12-part running adventure on the 22 Series in their club, then continue that journey on their iFit-powered home fitness equipment or simply using the app, listening to their coach as they take their exercise outdoors.

“iFit is a readymade omnichannel ecosystem that operators can plug in and play to drive engagement and retention within their facilities. The bounce-back starts here.”

Learn more about the iFit-powered 22 Series cardio line and how it can help your facility deliver the ultimate omnichannel fitness experience, visit Freemotion Fitness' official website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address
4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Telephone
+44 (0)7719 55 4216
Related news

Now is the time to create an omnichannel fitness experience for your members

22 Sep 2021
Autumn is a time for planning, budgeting and renewal. It marks a time when routines ...

Strengthening your mind...one work out at a time

23 Feb 2021
There’s nothing quite like discovering a product that creates a huge impact in our life. ...

Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention

12 Jan 2021
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry ...
Latest News
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to ...
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Latest News
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
HCM Magazine
Supplier showcase
Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
HCM Magazine
Research
Exercise has been found to power up the body’s production of endocannabinoids and reduce chronic inflammation, explains Tom Walker
HCM Magazine
Editor's letter
Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage
HCM Magazine
Flooring
As we wrap up 2021, flooring suppliers share their most exciting projects and launches from the past year
HCM Magazine
Sponsored
Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
Promotion
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
HCM Magazine
Sponsored
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
HCM Magazine
HCM magazine
New research from tech firm Mindbody gives insights into the state of the US health and fitness market, as Lauren McAlister reports
HCM magazine
HCM People

Alex Nicholl

MD, Sweat by BXR
We were fortunate to be approached by Sheikh Mohammed – a Qatari entrepreneur – to develop the club
HCM magazine
Florence Nightingale played an important role in the fitness industry and if she were still with us, she’d certainly be campaigning for fitness trainers to be fully involved in combating the effects of lockdown, says Muir Gray
Featured supplier news
Featured supplier news: Connected Health & Fitness Summit scheduled for March 2022
Covid-19 has accelerated digital transformation within the fitness industry, and there isn’t a fitness brand or business that hasn’t been forced to adapt or pivot to digital.
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness offers the commercial health and fitness club marketplace an unmatched portfolio ...
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and is a privately-owned UK-based company with Mark Johnson ...
Supplier Showcases
Supplier showcase - Pulse Fitness: The premium touch
Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Saltability: Salt therapy products
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
Premier Software Solutions: Management software
On demand
Fitness On Demand: On demand
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

iFit: your readymade omnichannel fitness solution

We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model… operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines
– Tony Ali

With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.

The question on operators’ minds is no longer, how can we produce the very best omnichannel experience for our members? Instead, it’s how soon can we get this in place?

Having already missed out on January, there’s not a moment to lose in attracting members, old and new, back to the gym. For operators, their next moves will make all the difference.

“We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model,” begins Tony Ali, UK country manager for Freemotion Fitnes.

“Now, the challenge for operators is to provide a whole ecosystem of fitness offerings to meet the increasingly diverse needs and expectations of the post-Covid member.”

“Instead of seeing the gym as their primary source of exercise, consumers now see it as one of multiple channels and/or environments delivering their overall experience. So, operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines.”

iFit – the world’s only truly interactive, connected fitness platform – was built for the omnichannel world. Already enjoyed by almost 5 million users globally, iFit is available in the gym via the Freemotion 22 ​Series cardio line, at home via NordicTrack and ProForm equipment, and on the go via the iFit app, enabling operators to meet members where they’re at, so they never lose connection.

“The great thing about iFit is that it’s available anywhere, anytime,” added Ali.

“A member can start a 12-part running adventure on the 22 Series in their club, then continue that journey on their iFit-powered home fitness equipment or simply using the app, listening to their coach as they take their exercise outdoors.

“iFit is a readymade omnichannel ecosystem that operators can plug in and play to drive engagement and retention within their facilities. The bounce-back starts here.”

Learn more about the iFit-powered 22 Series cardio line and how it can help your facility deliver the ultimate omnichannel fitness experience, visit Freemotion Fitness' official website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address
4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Telephone
+44 (0)7719 55 4216
Related news

Now is the time to create an omnichannel fitness experience for your members

22 Sep 2021
Autumn is a time for planning, budgeting and renewal. It marks a time when routines ...

Strengthening your mind...one work out at a time

23 Feb 2021
There’s nothing quite like discovering a product that creates a huge impact in our life. ...

Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention

12 Jan 2021
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry ...

News

Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to
Boutique chain Trib3 will become one of the first fitness operators to establish a presence
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled,
The Workforce State of Mind Survey, now in its second year, has begun to gather
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114
Fitness On Demand
Fitness On Demand
No two gyms are the same, but making the most of artificial intelligence (AI) and
People living in London have been advised to avoid or reduce strenuous exercise today (Friday
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant
The UK government should encourage – and make it easier – for doctors and other
Mark Sesnan, co-founder and CEO of GLL, has been awarded an OBE in the New
4 Global – a partner in the Moving Communities initiative – has completed an initial public
Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a
Precor UK
Precor UK
Covid-19 has accelerated digital transformation within the fitness industry by at least a decade, and
The Cleveland Clinic’s chief wellness officer Michael Roizen predicts longevity will become the next major
Physically active people are 50 per cent more likely to develop higher levels of antibodies
United Fitness Brands (UFB) has added London-based operator Triyoga to its portfolio. Triyoga, which operates
Wearable technology, outdoor exercise activities and strength training are among the trends expected to shape
COVID-19 is accelerating interest in wellness as more consumers have been faced with the importance
The number of positive COVID-19 cases among people who have visited health clubs across Europe
Les Mills
Les Mills
The ‘health seeker’ is a term being used a lot within fitness right now, as
HCM has confirmed that the UK government's £1bn support package for the hospitality and leisure
The Gym Group has opened five clubs in one day to reach 200 sites in
FIBO Exhibition
FIBO Exhibition
1 - 20 of 12,128
HCM Magazine
Supplier showcase
Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
HCM Magazine
Research
Exercise has been found to power up the body’s production of endocannabinoids and reduce chronic inflammation, explains Tom Walker
HCM Magazine
Editor's letter
Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage
HCM Magazine
Flooring
As we wrap up 2021, flooring suppliers share their most exciting projects and launches from the past year
HCM Magazine
Sponsored
Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
Promotion
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
HCM Magazine
Sponsored
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
HCM Magazine
HCM magazine
New research from tech firm Mindbody gives insights into the state of the US health and fitness market, as Lauren McAlister reports
HCM magazine
HCM People

Alex Nicholl

MD, Sweat by BXR
We were fortunate to be approached by Sheikh Mohammed – a Qatari entrepreneur – to develop the club
HCM magazine
Florence Nightingale played an important role in the fitness industry and if she were still with us, she’d certainly be campaigning for fitness trainers to be fully involved in combating the effects of lockdown, says Muir Gray
HCM magazine
Premier Gym + Fitness, based in Newton Abbot, Devon, has opened its doors to the public thanks to the help and support of Pulse Fitness
HCM magazine
Despite the renewed interest in health, a proportion of people remain nervous about going back to health clubs because of infection levels in the wider community. Would making adjustments to pricing help overcome these barriers? Kath Hudson investigates
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
HCM magazine
TVS Group installs a new world class facilities at the University of Kent in partnership with Robbins
HCM magazine
HCM People

Randy Hetrick

Founder of TRX and OutFit
I don’t want to compete with gyms, I want to complement them. We’re going to places where they’re not – parks, schools and cul-de-sacs
HCM magazine
Featured supplier news
Featured supplier news: Connected Health & Fitness Summit scheduled for March 2022
Covid-19 has accelerated digital transformation within the fitness industry, and there isn’t a fitness brand or business that hasn’t been forced to adapt or pivot to digital.
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness offers the commercial health and fitness club marketplace an unmatched portfolio ...
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and is a privately-owned UK-based company with Mark Johnson ...
Supplier Showcases
Supplier showcase - Pulse Fitness: The premium touch
Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Saltability: Salt therapy products
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
Premier Software Solutions: Management software
On demand
Fitness On Demand: On demand
Wearable technology solutions
MyZone: Wearable technology solutions
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Quoox Ltd
Quoox Ltd
Partner sites