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FIBO Exhibition
FIBO Exhibition
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

iFit: your readymade omnichannel fitness solution

We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model… operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines
– Tony Ali

With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.

The question on operators’ minds is no longer, how can we produce the very best omnichannel experience for our members? Instead, it’s how soon can we get this in place?

Having already missed out on January, there’s not a moment to lose in attracting members, old and new, back to the gym. For operators, their next moves will make all the difference.

“We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model,” begins Tony Ali, UK country manager for Freemotion Fitnes.

“Now, the challenge for operators is to provide a whole ecosystem of fitness offerings to meet the increasingly diverse needs and expectations of the post-Covid member.”

“Instead of seeing the gym as their primary source of exercise, consumers now see it as one of multiple channels and/or environments delivering their overall experience. So, operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines.”

iFit – the world’s only truly interactive, connected fitness platform – was built for the omnichannel world. Already enjoyed by almost 5 million users globally, iFit is available in the gym via the Freemotion 22 ​Series cardio line, at home via NordicTrack and ProForm equipment, and on the go via the iFit app, enabling operators to meet members where they’re at, so they never lose connection.

“The great thing about iFit is that it’s available anywhere, anytime,” added Ali.

“A member can start a 12-part running adventure on the 22 Series in their club, then continue that journey on their iFit-powered home fitness equipment or simply using the app, listening to their coach as they take their exercise outdoors.

“iFit is a readymade omnichannel ecosystem that operators can plug in and play to drive engagement and retention within their facilities. The bounce-back starts here.”

Learn more about the iFit-powered 22 Series cardio line and how it can help your facility deliver the ultimate omnichannel fitness experience, visit Freemotion Fitness' official website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address
4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Telephone
+44 (0)7719 55 4216
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News

iFit: your readymade omnichannel fitness solution

We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model… operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines
– Tony Ali

With gyms and leisure centres in England reopened, and the rest of the UK due to shortly follow suit, the time for being theoretical is over.

The question on operators’ minds is no longer, how can we produce the very best omnichannel experience for our members? Instead, it’s how soon can we get this in place?

Having already missed out on January, there’s not a moment to lose in attracting members, old and new, back to the gym. For operators, their next moves will make all the difference.

“We’ve gone past the point of discussing how to shift from a brick-and-mortar facility to a hybrid model,” begins Tony Ali, UK country manager for Freemotion Fitnes.

“Now, the challenge for operators is to provide a whole ecosystem of fitness offerings to meet the increasingly diverse needs and expectations of the post-Covid member.”

“Instead of seeing the gym as their primary source of exercise, consumers now see it as one of multiple channels and/or environments delivering their overall experience. So, operators need to find solutions that enable them to become an indispensable part of their members’ omnichannel fitness routines.”

iFit – the world’s only truly interactive, connected fitness platform – was built for the omnichannel world. Already enjoyed by almost 5 million users globally, iFit is available in the gym via the Freemotion 22 ​Series cardio line, at home via NordicTrack and ProForm equipment, and on the go via the iFit app, enabling operators to meet members where they’re at, so they never lose connection.

“The great thing about iFit is that it’s available anywhere, anytime,” added Ali.

“A member can start a 12-part running adventure on the 22 Series in their club, then continue that journey on their iFit-powered home fitness equipment or simply using the app, listening to their coach as they take their exercise outdoors.

“iFit is a readymade omnichannel ecosystem that operators can plug in and play to drive engagement and retention within their facilities. The bounce-back starts here.”

Learn more about the iFit-powered 22 Series cardio line and how it can help your facility deliver the ultimate omnichannel fitness experience, visit Freemotion Fitness' official website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address
4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Telephone
+44 (0)7719 55 4216
Related news

Strengthening your mind...one work out at a time

23 Feb 2021
There’s nothing quite like discovering a product that creates a huge impact in our life. ...

Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention

12 Jan 2021
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry ...

Storytelling - the future of fitness content

23 Dec 2020
Heading into 2021, storytelling will be a key trend among fitness content creators and connected ...

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1 - 20 of 12,019
HCM Magazine
Letters
We’re asking the music industry to reinstate the Online Music Fitness Licence and to simplify music licencing arrangements
HCM Magazine
HCM People
We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
Sponsored
Andy Janes and Jamie Whisken explain the vision behind R1SE Bournemouth, and why Technogym was their choice of partner in delivering their unique fusion boutique
HCM Magazine
Statistics
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
HCM Magazine
Sponsored
Active IQ is launching courses to upskill fitness professionals to work in social prescribing, extending the reach of the industry
HCM Magazine
HCM magazine
It’s as much about capacity and programming in the clubs as it is about creating innovative ways to engage customers to come and use us
HCM magazine
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM magazine
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David Beckham

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As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
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Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Magicline GmbH
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Power Plate: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Salt therapy products
Saltability: Salt therapy products
Management software
Premier Software Solutions: Management software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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