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Aromatherapy Associates creates new Calm Confidence at-home ritual
By Helen Andrews
The Calm Confidence products feature blue tansy, sandalwood and jasmine aromas Credit: Aromatherapy Associates
Our new Calm Confidence ritual is designed as a sanctuary, offering a moment to pause, rebalance and rediscover your inherent confidence
– Luke Taylor, master blender at Aromatherapy Associates
Credit: Aromatherapy Associates
Aromatherapy Associates has developed an aromatherapy ritual using its Calm Confidence blend, designed to ease inner tension and support emotional balance.
The Calm Confidence range incorporates three key ingredients to encourage users to pause and rebalance. The blend contains blue tansy, which is an oil known for its calming and uplifting properties. Sandalwood serves as a grounding and rebalancing scent for busy minds and floral notes of jasmine have been incorporated to help lift the spirits.
Luke Taylor, master blender at Aromatherapy Associates, says, “In today’s demanding daily life, many of us seek moments of calm and a deeper connection to our inner strength. Our new Calm Confidence ritual is designed as a sanctuary, offering a moment to pause, rebalance and rediscover your inherent confidence. We believe in the power of aromatherapy to transform daily life and this blend truly embodies our commitment to holistic wellbeing.”
The new ritual uses the Calm Confidence Bath and Shower Oil. A capful of the oil is to be warmed and poured into cupped hands before inhalation. The velvety liquid should be massaged onto the torso before stepping into the bath or shower. Each bottle, which costs £65 (US$87, €75), contains enough product for 20 of these experiences.
The brand is has also created the Calm Confidence Pure Essential Oil Blend, which can be used for diffusing or direct inhalation. A 10ml unit costs £32 (US$43, €37).
Company Details
Aromatherapy Associates Ltd
Aromatherapy Associates is a world-leading British wellness brand that has pioneered the transformative power of essential oils since 1985. Hand-blended in London using 100% natural, ethically sourced ingredients, their award-winning products and treatments support physical, mental, and emotional wellbeing. Proudly B Corp Certified, the brand combines heritage, sustainability, and luxury. From the iconic Bath & Shower Oils to cutting-edge Psychodermatology facials and the Atomiser Connect diffuser, Aromatherapy Associates delivers innovative solutions with exceptional results. Trusted by spas globally, the brand provides bespoke treatments, expert training, and tailored business support to address wellbeing needs like sleep, stress relief, and emotional balance.
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No 6, Great West Trading Estate, Great West Road, Brentford, Middlesex TW8 9DN
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+44 (0)20 8569 7030
Aromatherapy Associates has developed an aromatherapy ritual using its Calm Confidence blend,
designed to ease inner tension and support emotional balance.
2026/THUMB-20260519103320-714.jpg
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