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Woodford joins Alliance
By Tom Walker
Alliance Leisure has appointed an industry veteran to help improve marketing and retention across its portfolio.
Paul Woodford has joined the group by merging his own sales and marketing consultancy with Alliance. Woodford takes on the new role of head of Alliance Support Division and will work closely with national partnership manager John Leaver to offer sales, marketing and retention solutions to more than 150 sites.
Woodford intends to "initiate change" and plans to "inspire people to achieve sales success".
Alliance Leisure has appointed an industry veteran to help improve marketing and retention across its portfolio.
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