“At least 40 per cent of all businesses will die in the next 10 years if they don’t figure out how to change their entire company to accommodate new technologies,” John Chambers, Cisco

During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home. As a result, a wide range of software and cloud architecture is now in place to support this – but now is the time to create a harmonious relationship with digital technology.

At Orbit4 we understand that digital transformation may sound overwhelming and complicated but in reality it’s just simplifying a job you already do.

What is Orbit4?

We’re the first digital ecosystem that manages the entire commercial fitness product cycle. We guarantee the best value via our aggregated partners that supply, service and buyback fitness equipment.

Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment.

How does digital transformation help business?

Digital technology saves businesses time and money. FitnessCompared is the first and only comparison website for buying commercially in the UK.

You choose the equipment you want, which suppliers to compare, review quotes and negotiate directly with preferred suppliers before confirming your order – all from the comfort of your gym or office.

At WeBuyGymEquipment digital transformation is the implementation of an automated bidding process. Sellers upload their gym equipment to our app and wait for traders to bid. They will then be emailed the highest bid, which they can accept or refuse.

At WeServiceGymEquipment you just upload your equipment, choose your preferred annual contract and let our pre-qualified Service Providers bid for your business. You immediately access the wider market and can have it all sorted in less than a day! With just a few clicks required, it’s not hard to see why it’s quickly becoming the new way to find your perfect partner to service and repair your gym equipment.

Furthermore, by integrating technology into their strategy, businesses can learn more about consumer behaviour.

At FitnessFinance, our in-house finance company, the data we’ve generated over the past five years puts us in an extremely privileged position because when it comes to finance, it’s essential to be able to predict the residual value of assets during and towards the end of the assets life.

Residual value data held in our sister-brand WeBuyGymEquipment enables us to pinpoint the future residual value of the asset at the point of purchase. In turn, we can accurately offer the correct financial terms and end of term conditions.

At Orbit 4 we have a holistic approach to technology. It’s hugely rewarding to help businesses embrace their own digital transformation, and then watch them flourish and thrive.