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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Webinar roundup: insights from hospitality and health tourism

With the hospitality and health tourism sectors being closely linked to spa and wellness, Lisa Starr hops onto three of the latest webinars and picks out the points which resonate with wellbeing operators.

International Luxury Hotel Association’s ‘Reopening and recovery of luxury hotels’

Moderator: Chelsey Leffet, SVP, HVS. Panellists: Prem Devadas, president, Salamander; RomyBhojwani, head of hospitality asset management, Brookfield; Jeff David, president, Fitler Club

Salamander’s Devadas said that four out of its five luxury hotels in the US are true drivedestinations, so that’s where it’s spending marketing dollars. It’s Florida location opened week

commencing 11 May and had already hit its reservation target of 50 per cent, based on distancing requirements.

Fitler Club’s David noted that it’s important to be able to mobilise teams quickly. “Your governormay announce that you can reopen in a week, so you almost have to be on stand-by.” By now,

most businesses should have used the lockdown time to rexamine spending and restructure asneeded. Be frugal, flexible, persistent and offer limited options until operations are in full force

again.

When it comes to the spa, Devadas shared that Salamander’s services were typically bookedweeks in advance, which can’t happen now. The ability to book spa rooms will probably vary

based on hotel occupancy at the moment. It’s opening the spa at its Florida site one week laterthan the resort, but demand is already high, and it’s already booked out for its capacity until the

end of May.

In terms of reopening costs, all panellists said those are not as high as initial openingexpenditures, partially helped by keeping some staff furloughed. However, a lot of resources are

being put into more and different types of training post-pandemic, such as safety issues. And at a luxury level, everything needs to be high quality and consistent – masks and their packaging for example. Bhojwani from Brookfields noted that customers will get used to contactless check-in and keyless entry, and will want it, which may create higher IT costs.

On the housekeeping side, Bhojwani believes much will change and that these services will nolonger be provided during a stayover (except upon request). A deeper clean will be required at

checkout instead but even after this, he sees a potential to save up to 35 per cent in labour costs.

He also sees a big opportunity to better control F&B costs by offering pre-ordered meals, selected in advance and delivered by table service, over buffets.

On probably the most impactful topic, all three said they did not foresee discounting of rates.They will still be giving the ‘experience’ that guests expect, and there will be added costs of PPE.

Bhojwani added: “Our cost structure has gone up, but value has to be shown and the customerwill pay.”

Watch the full session here.

Cornell University’s ‘Hotel transactions in a post-COVID world’Moderator: Crocker H Liu, Cornell professor of hospitality financial management. Panellists: Nolan Hecht of Square Mile; Seth Singerman of Singerman Real Estate; Arthur Adler of Adler Hotel Advisors; and Lanhee Yung of Starwood Capital

This group of investment managers held a focused discussion of the near-term outlook for the

buying and selling of hotel properties. Yung, of Starwood Capital, which owns 540 hotels, shared her optimism that hotel pricing will be back to pre-virus levels later this year, while at the other end of the spectrum, Singerman had a different viewpoint. Depending on the asset class, he thinks it will be four or five years until hotels are back to 2019 RevPAR, and five or six years until the cash flows return, although he hopes for better. Adler commented that the hotel industry has never seen anything like this, but is extremely resilient.

Square Mile’s Hecht believes that property pricing now will be 30-40 per cent off of 2019 value.Singerman said pre-COVID valuations were elevated, and this will all reset, with a different

quality of return profile. Yung added that since the end of March, the US has lost 5.5 per cent ofGDP, and everyday businesses remain closed, another 10 basis points is lost, which annualises to about 40 per cent. “Buyers are looking at these discounts, and sellers are thinking 10-15 per cent, so there’s a wide-spread that needs to come together.”

Use this link to listen to the debate.

‘Health tourism in crisis: the road ahead’ by Stackpole & Associates and Health Tourism Worldwide

Speakers: Irving Stackpole of Stackpole & Associates; and Laszlo Puczko of Health Tourism Worldwide

Puczko from Health Tourism Worldwide shared his view of how the demand for health tourismwill evolve saying that approximately 80 per cent of what consumers are looking for is voluntary, such as relaxation and spirituality, and the remaining 20 per cent is prescribed or necessary, and includes medical therapy, rehabilitation, and potentially life-saving procedures.

Stackpole focused on the relationship between the provider and destination, saying that people

value the provider more when it comes to more challenging medical procedures. In addition,people tend to travel more frequently for dental and cosmetic procedures than for orthopaedic

or cardiac. Stackpole also noted that in the time of reopening and recovery, destinations shouldbe seeking the early adopters of travel, not the typical senior health tourists, but adventurous

younger people.

The duo shared that consumers have a lot of time to do internet research right now, and they will be looking for procedures with data, evidence and reviews will be chosen. Puzcko adds if theevidence you have is only in your local language, you can only promote your services

domestically. “Service providers and insurance companies need facts in a style and language they can understand.”

A discussion centred on the national health service in the UK, specifically forecasting longer waittimes for elective care in the coming months, creating a situation where more UK residents

would be motivated to look for alternative destinations. “Providers in ‘safer’ destinations have an opportunity” to attract such consumers but countries need to be able to provide actual, reliable data about infection control and success rates to lure international patients.

Watch the webinar here.

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
With the hospitality and health tourism sectors being closely linked to spa and wellness, Lisa Starr hops onto three of the latest webinars and picks out the points which resonate with wellbeing operators.
SAB,CPW,CAS
2020/THUMB345566_693136_468910.jpg
Latest News
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run ...
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
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Features
Statistics
A solid 82.3% are prepared to spend the same on being active and 7.5% are prepared to spend more, making a total of 89.8%. Only 10.2% say they will spend less
Features
Staff welfare
As staff and members prepare to return to the gym, Dr Dane Vishnubala gives advice to operators on gearing up to offer them mental health support
Features
Strength
It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
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Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
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The over-70s were treated as one homogenous group during the lockdown and advised to shield. Colin Milner, founder and CEO of the International Council on Active Aging says this is leading to an increase in ageism that the industry must fight to overcome
Features
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
We see ourselves as a truly European player. We’re analysing France, Germany, Italy and the UK for development
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
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Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Technogym: Exercise equipment
Locking solutions
Monster Padlocks: Locking solutions
Fitness Software
FunXtion International BV: Fitness Software
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
TRX Training: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Spa software
SpaBooker: Spa software
Design consultants
Zynk Design Consultants: Design consultants
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

News

Webinar roundup: insights from hospitality and health tourism

With the hospitality and health tourism sectors being closely linked to spa and wellness, Lisa Starr hops onto three of the latest webinars and picks out the points which resonate with wellbeing operators.

International Luxury Hotel Association’s ‘Reopening and recovery of luxury hotels’

Moderator: Chelsey Leffet, SVP, HVS. Panellists: Prem Devadas, president, Salamander; RomyBhojwani, head of hospitality asset management, Brookfield; Jeff David, president, Fitler Club

Salamander’s Devadas said that four out of its five luxury hotels in the US are true drivedestinations, so that’s where it’s spending marketing dollars. It’s Florida location opened week

commencing 11 May and had already hit its reservation target of 50 per cent, based on distancing requirements.

Fitler Club’s David noted that it’s important to be able to mobilise teams quickly. “Your governormay announce that you can reopen in a week, so you almost have to be on stand-by.” By now,

most businesses should have used the lockdown time to rexamine spending and restructure asneeded. Be frugal, flexible, persistent and offer limited options until operations are in full force

again.

When it comes to the spa, Devadas shared that Salamander’s services were typically bookedweeks in advance, which can’t happen now. The ability to book spa rooms will probably vary

based on hotel occupancy at the moment. It’s opening the spa at its Florida site one week laterthan the resort, but demand is already high, and it’s already booked out for its capacity until the

end of May.

In terms of reopening costs, all panellists said those are not as high as initial openingexpenditures, partially helped by keeping some staff furloughed. However, a lot of resources are

being put into more and different types of training post-pandemic, such as safety issues. And at a luxury level, everything needs to be high quality and consistent – masks and their packaging for example. Bhojwani from Brookfields noted that customers will get used to contactless check-in and keyless entry, and will want it, which may create higher IT costs.

On the housekeeping side, Bhojwani believes much will change and that these services will nolonger be provided during a stayover (except upon request). A deeper clean will be required at

checkout instead but even after this, he sees a potential to save up to 35 per cent in labour costs.

He also sees a big opportunity to better control F&B costs by offering pre-ordered meals, selected in advance and delivered by table service, over buffets.

On probably the most impactful topic, all three said they did not foresee discounting of rates.They will still be giving the ‘experience’ that guests expect, and there will be added costs of PPE.

Bhojwani added: “Our cost structure has gone up, but value has to be shown and the customerwill pay.”

Watch the full session here.

Cornell University’s ‘Hotel transactions in a post-COVID world’Moderator: Crocker H Liu, Cornell professor of hospitality financial management. Panellists: Nolan Hecht of Square Mile; Seth Singerman of Singerman Real Estate; Arthur Adler of Adler Hotel Advisors; and Lanhee Yung of Starwood Capital

This group of investment managers held a focused discussion of the near-term outlook for the

buying and selling of hotel properties. Yung, of Starwood Capital, which owns 540 hotels, shared her optimism that hotel pricing will be back to pre-virus levels later this year, while at the other end of the spectrum, Singerman had a different viewpoint. Depending on the asset class, he thinks it will be four or five years until hotels are back to 2019 RevPAR, and five or six years until the cash flows return, although he hopes for better. Adler commented that the hotel industry has never seen anything like this, but is extremely resilient.

Square Mile’s Hecht believes that property pricing now will be 30-40 per cent off of 2019 value.Singerman said pre-COVID valuations were elevated, and this will all reset, with a different

quality of return profile. Yung added that since the end of March, the US has lost 5.5 per cent ofGDP, and everyday businesses remain closed, another 10 basis points is lost, which annualises to about 40 per cent. “Buyers are looking at these discounts, and sellers are thinking 10-15 per cent, so there’s a wide-spread that needs to come together.”

Use this link to listen to the debate.

‘Health tourism in crisis: the road ahead’ by Stackpole & Associates and Health Tourism Worldwide

Speakers: Irving Stackpole of Stackpole & Associates; and Laszlo Puczko of Health Tourism Worldwide

Puczko from Health Tourism Worldwide shared his view of how the demand for health tourismwill evolve saying that approximately 80 per cent of what consumers are looking for is voluntary, such as relaxation and spirituality, and the remaining 20 per cent is prescribed or necessary, and includes medical therapy, rehabilitation, and potentially life-saving procedures.

Stackpole focused on the relationship between the provider and destination, saying that people

value the provider more when it comes to more challenging medical procedures. In addition,people tend to travel more frequently for dental and cosmetic procedures than for orthopaedic

or cardiac. Stackpole also noted that in the time of reopening and recovery, destinations shouldbe seeking the early adopters of travel, not the typical senior health tourists, but adventurous

younger people.

The duo shared that consumers have a lot of time to do internet research right now, and they will be looking for procedures with data, evidence and reviews will be chosen. Puzcko adds if theevidence you have is only in your local language, you can only promote your services

domestically. “Service providers and insurance companies need facts in a style and language they can understand.”

A discussion centred on the national health service in the UK, specifically forecasting longer waittimes for elective care in the coming months, creating a situation where more UK residents

would be motivated to look for alternative destinations. “Providers in ‘safer’ destinations have an opportunity” to attract such consumers but countries need to be able to provide actual, reliable data about infection control and success rates to lure international patients.

Watch the webinar here.

If you would like to get each issue of HCM magazine sent direct to you for FREE, plus the weekly HCM ezine, sign up now!
With the hospitality and health tourism sectors being closely linked to spa and wellness, Lisa Starr hops onto three of the latest webinars and picks out the points which resonate with wellbeing operators.
SAB,CPW,CAS
2020/THUMB345566_693136_468910.jpg

News

Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run
The UK's fitness industry can finally get back to business on Saturday 25 July, following
HCM understands a decision on reopening dates for gyms and also for spas will be
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any
Exercising increases levels of a protein hormone secreted by the bones which has a powerful
A free-to-access training platform has launched to help the sport and fitness workforce confidently return
EMD UK
EMD UK
As countries around the world gear up to relax their lockdown rules, there remains a
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand
Boutique gym operator, Gymbox, faced threats of legal action over its bid to reopen on
Technogym has announced the launch of live streaming and on-demand classes. The new content will
A number of gym operators are concerned that local lockdowns could come into effect in
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a
Focus Training
Focus Training
Incorpore and MoveGB are pleased to announce they have entered into a landmark partnership, combining
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour
ukactive has announced that Active Uprising and the National Summit are going digital as part
SIBEC
SIBEC
1 - 15 of 11,509
Features
Statistics
A solid 82.3% are prepared to spend the same on being active and 7.5% are prepared to spend more, making a total of 89.8%. Only 10.2% say they will spend less
Features
Staff welfare
As staff and members prepare to return to the gym, Dr Dane Vishnubala gives advice to operators on gearing up to offer them mental health support
Features
Strength
It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
Features
Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
Features
Statistics
ukactive, 4global and partners have modelled the likely recovery from the lockdown. Ed Hubbard outlines the numbers
Features
Partner briefing
BMF, the outdoor fitness franchise company co-owned by Bear Grylls, is launching a £1m initiative designed to offer financial support to PTs and exercise professionals in getting back to work after the lockdown
Features
Opinion
The over-70s were treated as one homogenous group during the lockdown and advised to shield. Colin Milner, founder and CEO of the International Council on Active Aging says this is leading to an increase in ageism that the industry must fight to overcome
Features
People
HCM people

Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
We see ourselves as a truly European player. We’re analysing France, Germany, Italy and the UK for development
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
HCM people

Professor Zhen Yan

director of the Center for Skeletal Muscle Research, University of Virginia
Regular exercise may help people survive COVID-19
People
HCM people

Dr Jonathan Leary

Remedy Place, West Hollywood: Founder and CEO
Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy
People
Kate Cracknell talks connected health and digital transformation with Chris Blackwell-Frost, Martin Friend and Rick Crawford from Nuffield Health’s senior management team
People
HCM people

Michael Ramsay

Founder and director, STRONG Rowformer
There’s something about the combination of fast-twitch and slow-twitch fibres working together that absolutely destroys you and gives you an almost euphoric feeling at the end of every workout
People
Now we have an offering with no geographical limits, we’re looking to sell digital memberships beyond our member base
People
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
Technogym mywellness app
Technogym
Improve your training experience. All your data in a single app. Read more
More videos:
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Technogym: Exercise equipment
Locking solutions
Monster Padlocks: Locking solutions
Fitness Software
FunXtion International BV: Fitness Software
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
TRX Training: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Spa software
SpaBooker: Spa software
Design consultants
Zynk Design Consultants: Design consultants
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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