The weak value of the pound has changed the UK's competitive position as a tourist destination and could be considered the "silver lining to the cloud of recession" according to the Tourism Alliance.
The weakness of the pound against the US dollar, and now equal to the euro (after commission and handling fees are deducted), presents an opportunity for the UK's domestic and inbound tourism industries that the alliance calls for the government to fully exploit.
Hospitality operators are also being urged to take advantage of the pound's weakening value by encouraging foreign and domestic tourists to stay in the UK. British tourists visiting European destinations are paying up to a third more for hotel rooms and food.
Bob Cotton, Tourism Alliance chair, said: “The fall in the value of the pound represents a 21 per cent saving for people travelling to the UK from the Eurozone and 27 per cent for those from the USA. This makes the UK the value destination for overseas visitors undertaking holidays during 2009 and means that a holiday at home is now t he best option for British residents.”
In a bid to maximise the potential benefits, the Tourism Alliance, VisitBritain and Visit England are lobbying for the government to develop, implement and invest in the 'Explore Britain' campaign to boost domestic and overseas marketing in the New Year.
Cotton added: "The booking period for the summer market is February to April next year so we need to act very quickly on this. Ironically, the economic turmoil has given us this competitive advantage, which we must exploit for the long term benefit of Britain's economy.
The Welsh Assembly Government has already tapped into this potential by launching a 40 second UK advert on UK TV and in cinemas as part of a £2.2m investment in tourism marketing, designed to show how holidays have changed in Wales.
Heritage minister, Alun Ffred Jones, said: "This change in holidays is set against the backdrop of economic uncertainty. This is likely to make the market think harder and differently about their holiday choices, we could see a substitution of more expensive foreign holidays to UK holidays. People are now looking for real value and authentic quality, not over indulgence and ostentation. "
The weak value of the pound has changed the UK's competitive position as a tourist destination and could be considered the "silver lining to the cloud of recession" according to the Tourism Alliance.
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to innovators about how their
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on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
Create's new Personal Training Diploma is built on the depth, real-client practice and
coaching judgement that turn a qualification into genuine readiness - taught as one
continuous course so that every skill is reinforced and applied, not cleared once and
forgotten.
Stratford-on-Avon District Council is delighted to announce a new solar panel installation
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The weak value of the pound has changed the UK's competitive position as a tourist destination and could be considered the "silver lining to the cloud of recession" according to the Tourism Alliance.
The weakness of the pound against the US dollar, and now equal to the euro (after commission and handling fees are deducted), presents an opportunity for the UK's domestic and inbound tourism industries that the alliance calls for the government to fully exploit.
Hospitality operators are also being urged to take advantage of the pound's weakening value by encouraging foreign and domestic tourists to stay in the UK. British tourists visiting European destinations are paying up to a third more for hotel rooms and food.
Bob Cotton, Tourism Alliance chair, said: “The fall in the value of the pound represents a 21 per cent saving for people travelling to the UK from the Eurozone and 27 per cent for those from the USA. This makes the UK the value destination for overseas visitors undertaking holidays during 2009 and means that a holiday at home is now t he best option for British residents.”
In a bid to maximise the potential benefits, the Tourism Alliance, VisitBritain and Visit England are lobbying for the government to develop, implement and invest in the 'Explore Britain' campaign to boost domestic and overseas marketing in the New Year.
Cotton added: "The booking period for the summer market is February to April next year so we need to act very quickly on this. Ironically, the economic turmoil has given us this competitive advantage, which we must exploit for the long term benefit of Britain's economy.
The Welsh Assembly Government has already tapped into this potential by launching a 40 second UK advert on UK TV and in cinemas as part of a £2.2m investment in tourism marketing, designed to show how holidays have changed in Wales.
Heritage minister, Alun Ffred Jones, said: "This change in holidays is set against the backdrop of economic uncertainty. This is likely to make the market think harder and differently about their holiday choices, we could see a substitution of more expensive foreign holidays to UK holidays. People are now looking for real value and authentic quality, not over indulgence and ostentation. "
The weak value of the pound has changed the UK's competitive position as a tourist destination and could be considered the "silver lining to the cloud of recession" according to the Tourism Alliance.
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
Create's new Personal Training Diploma is built on the depth, real-client practice and
coaching judgement that turn a qualification into genuine readiness - taught as one
continuous course so that every skill is reinforced and applied, not cleared once and
forgotten.
Stratford-on-Avon District Council is delighted to announce a new solar panel installation
project at Studley Leisure Centre, marking an important step towards improving the
sustainability of this valued community facility.
