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Technogym
Technogym
Technogym
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Volution explains how to drive the lifetime value of members through virtual engagement

In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.

Just like that, the ‘bricks and mortar’ model the industry had known for so long had gone, as operators who were quick to react pivoted their businesses to digital.

With lockdown measures in force, record numbers of people began working out at home and exercisers in their droves headed to online platforms and virtual devices.

This meant that if gyms weren’t offering a virtual, data-driven service, they were almost certainly losing members and missing the chance to attract new ones.

Out of the pandemic, new behaviours, trends, and expectations have emerged. In particular, people have become accustomed to communicating and exercising through virtual means.

For many, it’s become entrenched in their day-to-day lives. Therefore, to engage members in the COVID-19 era, operators must now offer both a physical and a virtual service - a ‘hybrid’ model guided by data.

But in order to connect the dots between home fitness and the gym experience to completely unite your fitness ecosystem in this new age, your virtual platform needs to be bespoke; something that fits your business, your brand, and your community.

Thankfully, this is nowhere near as difficult, time-consuming or expensive as people might first think.

Volution is helping guide operators through this transition and created a virtual engagement playbook which provides everything they need to know about virtual engagement, mastering the ‘hybrid’ model, and setting up their own virtual hub.

No longer is virtual engagement just a means of survival, but the very thing that will enable operators to stand out from the crowd and grow business, both now and in the future.

Whether operators are at the beginning of your virtual engagement journey, halfway down the road, or steaming ahead, Volution a great way to assess your current strategies and systems to spot any gaps and opportunities.

Click here to download the playbook

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Volution
Our mission at volution.fit is to enable gyms and fitness centres to make the most of the wealth of proprietary data they’re currently sitting on. Our user-friendly system seamlessly integrates with existing programs to collate all company data into one place to ensure no stone is left unturned, and no opportunity is missed.
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
,tec,haf,sar
2020/THUMB346205_174203_530604.jpg
Latest News
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Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
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Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Video Gallery
Mywellness App 5.0
Technogym
Mywellness helps you assess customer needs, provide great workouts and programmes, guarantee a training spot on the gym floor, offer group training, track indoor and outdoor workouts - even with 3rd party apps. Read more
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Click on a catalogue to view it online
Directory
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Software
Volution.fit: Software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
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Fitness equipment
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Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
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Red Light Therapy
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Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
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Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
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23-26 Feb 2021
IFEMA, Madrid, Spain
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03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Volution explains how to drive the lifetime value of members through virtual engagement

In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.

Just like that, the ‘bricks and mortar’ model the industry had known for so long had gone, as operators who were quick to react pivoted their businesses to digital.

With lockdown measures in force, record numbers of people began working out at home and exercisers in their droves headed to online platforms and virtual devices.

This meant that if gyms weren’t offering a virtual, data-driven service, they were almost certainly losing members and missing the chance to attract new ones.

Out of the pandemic, new behaviours, trends, and expectations have emerged. In particular, people have become accustomed to communicating and exercising through virtual means.

For many, it’s become entrenched in their day-to-day lives. Therefore, to engage members in the COVID-19 era, operators must now offer both a physical and a virtual service - a ‘hybrid’ model guided by data.

But in order to connect the dots between home fitness and the gym experience to completely unite your fitness ecosystem in this new age, your virtual platform needs to be bespoke; something that fits your business, your brand, and your community.

Thankfully, this is nowhere near as difficult, time-consuming or expensive as people might first think.

Volution is helping guide operators through this transition and created a virtual engagement playbook which provides everything they need to know about virtual engagement, mastering the ‘hybrid’ model, and setting up their own virtual hub.

No longer is virtual engagement just a means of survival, but the very thing that will enable operators to stand out from the crowd and grow business, both now and in the future.

Whether operators are at the beginning of your virtual engagement journey, halfway down the road, or steaming ahead, Volution a great way to assess your current strategies and systems to spot any gaps and opportunities.

Click here to download the playbook

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Volution
Our mission at volution.fit is to enable gyms and fitness centres to make the most of the wealth of proprietary data they’re currently sitting on. Our user-friendly system seamlessly integrates with existing programs to collate all company data into one place to ensure no stone is left unturned, and no opportunity is missed.
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
,tec,haf,sar
2020/THUMB346205_174203_530604.jpg

News

Fitness First has launched a new free digital fitness hub, offering users a wide range
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling
Less than half (44.9 per cent) of children and young people in England met the
An England-wide survey of over 5,000 adults found that 80 per cent of people aged
The government needs to provide the fitness and physical activity sector with a plan which
Volution.fit
Volution.fit
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry
Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry,
Some Brits drop their exercise habits, eat unhealthily and drink more alcohol during lockdowns, according
New year, new celeb workout as Mark ‘Bez’ Berry announces the launch of his own
Frasers Group will open three new regional flagship Flannels-branded retail stores during 2021 – each
The closing of gyms, leisure centres and swimming pools under COVID-19 restrictions is costing the
The UK physical activity sector will lose around £400m a month during lockdown. The figure,
fibodo Limited
fibodo Limited
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Miha Bodytec GmbH
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HCM Magazine
Sponsored
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Letters
Power Plate UK's Davide Ferreira and Stuart Stokes from ReferAll write to HCM
HCM Magazine
Butt, bottom, booty, bum – whatever you call it, working the backside is a vital part of the balance, power and wellbeing equation and has been ignored for too long, as Tom Tawell reports
HCM Magazine
HCM People
Our road map is to manage leisure facilities, developing them into community hubs and ensuring the most in need get the most support
HCM Magazine
Sponsored
Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
HCM Magazine
Sponsored
Ruskin Fitness Club has transformed its gym in partnership with Technogym, adding the new Excite Live line, as well as dedicated workout zones
HCM Magazine
News report
A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report
HCM Magazine
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How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community
HCM magazine
This was a year when research helped transformed the gym sector into a serious political force. Two pieces of work stand out in terms of timely impact
HCM magazine
We’ve stepped off the path this month to bring you a special 2020 review edition of HCM and to propose emerging priorities going forward, as we gird our loins to tackle 2021
HCM magazine
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HCM People

Harley Pasternak

Trainer and author
Having someone just feeling comfortable walking into the gym is important
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HCM People

Nick Whitcombe

Founder, Body Tech Fitness
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
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Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
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With many older people in crisis due to the pandemic, ukactive’s head of health and wellbeing development, Kenny Butler, explains why the organisation is launching an active ageing consultation and how you can get involved
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Featured supplier news
Featured supplier: Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention.
Featured supplier news
Featured supplier: Core Health & Fitness announces partnership with Énergie Fitness Iberia
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
Video Gallery
Mywellness App 5.0
Technogym
Mywellness helps you assess customer needs, provide great workouts and programmes, guarantee a training spot on the gym floor, offer group training, track indoor and outdoor workouts - even with 3rd party apps. Read more
More videos:
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Supplier Showcases
Supplier showcase - Egym: Game changer
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Software
Volution.fit: Software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Fitness equipment
Precor: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Technogym: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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