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Visit London targets Chinese tourists
By Helen Patenall
Visit London has signed an agreement with the Guangzhou tourism authority in China to increase the number of visitors between the two destinations.
The Tourism Administration of Guangzhou Municipality and Visit London will share best practice in tourism promotion and organise exchange visits in order to improve mutual understanding of each country’s culture and target markets.
Visit London recently signed a similar agreement with Shanghai to encourage even greater contact between the cities through tourism, inward investment, education and the creative industries.
Visit London’s chief executive James Bidwell said: “Our growing relationship will be of crucial importance in the next decade and beyond. Like the Olympic spirit, which seeks to embrace the nations of the world, both London and Guangzhou are reaching out to improve mutual understanding between their people.”
The agreement will be reviewed annually. Details: www.visitlondon.co.uk
Visit London has signed an agreement with the Guangzhou tourism authority in China to increase the number of visitors between the two destinations.
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