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The Retention Guru
The Retention Guru
The Retention Guru
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Virgin Active strengthens group exercise offering as Israel Rivera joins from US

Bringing with him a wealth of international experience at some of the best fitness brands in the world, Israel’s appointment is set to inject even more energy into the classes on offer
– Andy Birch, product and fitness director, Virgin Active

Virgin Active has appointed New Yorker Israel Rivera in a newly-created role of head of group exercise - further evidence of the operator focusing energies on its product offering.

Rivera joins from Town Sports International in New York, US, where he was interim senior director of group exercise. He also spent nine years at Town’s Boston Sports Clubs brand.

His role at Virgin will be to concentrate on strengthening the brand’s offering across all clubs in the UK.

“Virgin Active’s increased focus on group exercise and their continued mission to make exercise irresistible to all puts them at the forefront of the UK’s lifestyle and fitness industry," said Riversa. "I’m excited to be joining them on this journey and look forward to using my experience to develop the brand into the ultimate member-focused fitness experience.”

As reported in February, Virgin decided to offload a number of its clubs so it could concentrate on its city locations and focus on developing classes such as The Pack, a team-based tech-enabled group cycle programme; ballet-inspired Barre; and a range of yoga classes, including Calm by Candlelight.

More recently it has launched Ro, a group rowing class, and Run Tribe, a treadmill session.

Andy Birch, Virgin Active product and fitness director, said the brand was “constantly re-evaluating and improving” its offering, adding: “Bringing with him a wealth of international experience at some of the best fitness brands in the world, Israel’s appointment is set to inject even more energy into the classes on offer.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Virgin Active has appointed New Yorker Israel Rivera in the newly created role of head of group exercise – further evidence of the operator's strategic directio.
HAF,PHR
THUMB23249_555606.jpg
Latest News
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News

Virgin Active strengthens group exercise offering as Israel Rivera joins from US

Bringing with him a wealth of international experience at some of the best fitness brands in the world, Israel’s appointment is set to inject even more energy into the classes on offer
– Andy Birch, product and fitness director, Virgin Active

Virgin Active has appointed New Yorker Israel Rivera in a newly-created role of head of group exercise - further evidence of the operator focusing energies on its product offering.

Rivera joins from Town Sports International in New York, US, where he was interim senior director of group exercise. He also spent nine years at Town’s Boston Sports Clubs brand.

His role at Virgin will be to concentrate on strengthening the brand’s offering across all clubs in the UK.

“Virgin Active’s increased focus on group exercise and their continued mission to make exercise irresistible to all puts them at the forefront of the UK’s lifestyle and fitness industry," said Riversa. "I’m excited to be joining them on this journey and look forward to using my experience to develop the brand into the ultimate member-focused fitness experience.”

As reported in February, Virgin decided to offload a number of its clubs so it could concentrate on its city locations and focus on developing classes such as The Pack, a team-based tech-enabled group cycle programme; ballet-inspired Barre; and a range of yoga classes, including Calm by Candlelight.

More recently it has launched Ro, a group rowing class, and Run Tribe, a treadmill session.

Andy Birch, Virgin Active product and fitness director, said the brand was “constantly re-evaluating and improving” its offering, adding: “Bringing with him a wealth of international experience at some of the best fitness brands in the world, Israel’s appointment is set to inject even more energy into the classes on offer.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Virgin Active has appointed New Yorker Israel Rivera in the newly created role of head of group exercise – further evidence of the operator's strategic directio.
HAF,PHR
THUMB23249_555606.jpg

News

This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25
Up to 100k people will benefit from the free gym and physical activity sessions, thanks
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms,
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to
Gyms, health clubs and leisure centres will be able to open their doors when the
The University of Stirling has opened its new £20m sports and fitness centre. The building,
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L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
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HCM Magazine
Promotion
Wattbike has a way to quantify, track and improve physical health so we can better protect ourselves against disease
HCM Magazine
HCM People
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
HCM Magazine
Sponsored
Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
HCM Magazine
Butt, bottom, booty, bum – whatever you call it, working the backside is a vital part of the balance, power and wellbeing equation and has been ignored for too long, as Tom Tawell reports
HCM Magazine
Local leisure
HCM talks to policy makers, operators and decision-makers about the public sector and trust response to the pandemic
HCM Magazine
Editor's letter
The science shows being fit mitigates against COVID-19. We’ve proven we can operate safely under the SAGE COVID-secure Framework. Time to join it up by securing essential service status
HCM Magazine
Research
Regular sessions of new-generation yoga can help tackle the lockdown blues, increase sleep quality and boost mental health
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I used to worry about competition, but today, I have such confidence in our new business model I don’t feel worried. The rest of the market can try to compete, but our clubs will be in a different league
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Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Video Gallery
Freemotion CoachBike™
FreeMotion Fitness
Give your members the immersive cycling experience that keeps your members engaged – today and tomorrow. Read more
More videos:
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: Bungee Super Fly
We have developed our own Bungee harness and cords with CE certificate....
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
TRX Training: Fitness equipment
Exercise equipment
Power Plate: Exercise equipment
Member feedback software
AskNicely: Member feedback software
Direct debit solutions
Harlands Group: Direct debit solutions
Spa software
SpaBooker: Spa software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
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The Retention Guru
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