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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

IAAPA news: VRstudios and Creative Works launch 'Fury' VR attraction

VRstudios and Creative Works have launched a new VR-based multiplayer attraction
Fury will be marketed as the world’s first unattended, two-player VR esports attraction
The attraction made its debut at the IAAPA Expo 2021 in Orlando
The launch of Fury is part of a larger partnership deal between VRstudios and Creative Works

VRstudios and Creative Works have launched a new VR-based multiplayer attraction.

Described as the world’s first unattended, two-player VR esports attraction, Fury has been designed to deliver physically active experiences in a small footprint.

The VR gameplay options include “Hoops Madness,” which utilises real-world physics to deliver a VR basketball experience with authentic shooting and ball-handling.

Fury made its debut at the IAAPA Expo in Orlando this week (16-19 November).

Kevin Vitale, CEO and chair of VRstudios, said: ​​“With Fury, we're making it easy for location-based entertainment operators to bring in a money-making, high-throughput attraction that combines the immersion of virtual reality gaming with the community building, events and competition.

“Creative Works’ experience with esports and impressive track record of promoting innovative VR attractions makes them a great partner for us.”

The launch of Fury is part of a larger partnership deal between VRstudios, creator of free-roam multiplayer VR attractions and Creative Works, a turnkey attraction developer.

Under the partnership, Creative Works has become an authorised distributor in North America for VRstudios’ products.

The two companies also plan to collaborate on future products for the visitor attractions market, leveraging VRstudios’ technology and products and Creative Works’ fabrication, distribution, and service capabilities.

VRstudios and Creative Works have launched a new VR-based multiplayer attraction.
TAW,VAT
2021/THUMB348804_89981_343597.jpg
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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News

IAAPA news: VRstudios and Creative Works launch 'Fury' VR attraction

VRstudios and Creative Works have launched a new VR-based multiplayer attraction
Fury will be marketed as the world’s first unattended, two-player VR esports attraction
The attraction made its debut at the IAAPA Expo 2021 in Orlando
The launch of Fury is part of a larger partnership deal between VRstudios and Creative Works

VRstudios and Creative Works have launched a new VR-based multiplayer attraction.

Described as the world’s first unattended, two-player VR esports attraction, Fury has been designed to deliver physically active experiences in a small footprint.

The VR gameplay options include “Hoops Madness,” which utilises real-world physics to deliver a VR basketball experience with authentic shooting and ball-handling.

Fury made its debut at the IAAPA Expo in Orlando this week (16-19 November).

Kevin Vitale, CEO and chair of VRstudios, said: ​​“With Fury, we're making it easy for location-based entertainment operators to bring in a money-making, high-throughput attraction that combines the immersion of virtual reality gaming with the community building, events and competition.

“Creative Works’ experience with esports and impressive track record of promoting innovative VR attractions makes them a great partner for us.”

The launch of Fury is part of a larger partnership deal between VRstudios, creator of free-roam multiplayer VR attractions and Creative Works, a turnkey attraction developer.

Under the partnership, Creative Works has become an authorised distributor in North America for VRstudios’ products.

The two companies also plan to collaborate on future products for the visitor attractions market, leveraging VRstudios’ technology and products and Creative Works’ fabrication, distribution, and service capabilities.

VRstudios and Creative Works have launched a new VR-based multiplayer attraction.
TAW,VAT
2021/THUMB348804_89981_343597.jpg

News

The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during
A new physical activity programme called Big Sister has been launched in the UK to
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched
Following a history of supporting US military and service members, F45 has announced a new
ukactive
ukactive
With a focus on globalisation, Magicline has officially launched its software in the UK. As
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A young girl has died following an incident at the David Lloyd gym at Capability
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Elevate
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HCM Magazine
Sponsored
Biocircuit has been an integral part of us revisiting our membership structure and offering members solutions that fit their new attitudes to exercising
HCM Magazine
Editor's letter
Having a portfolio of more than 1,000 health club locations is the aim of ambitious operators, with this elite category growing fast, creating new dynamics in the market
HCM Magazine
Insight
The pandemic brought about our sector’s biggest ever collaboration on COVID safety data. Lizzie Broughton tells the story
HCM Magazine
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The Global Wellness Summit brought together public health and wellness experts in Boston recently. Jane Kitchen was there for HCM to see first-hand what this ‘New new era in health and wellness’ will look like for the sector
HCM Magazine
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In the wake of the pandemic, is the time ripe to change the language around the role of exercise professionals, and gain greater trust from the healthcare sector?
HCM Magazine
Supplier showcase
Pulse Fitness and Bolsover District Council have been collaborating for many years to deliver dedicated community activity spaces
HCM Magazine
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In April, Deloitte and Europe Active published the ninth edition of their yearly European Health and Fitness Market Report, as Karsten Hollasch explains
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
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Gunnar Peterson

Chief of athletics, F45
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset
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Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
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Featured supplier news
Featured supplier news: Magicline celebrates UK market entry at Elevate
With a focus on globalisation, Magicline has officially launched its software in the UK. As Europe’s leading gym management software company, the company strives to provide the best tools for gym owners to be successful, win new members and elevate their businesses.
Featured supplier news
Featured supplier news: active-net 2022 tackles mental health awareness
More than 100 industry delegates met in person at the annual active-net event at Eastwood Hall in Nottingham on 23-24 March.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Mindbody, Inc
Company profiles
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Company profiles
Company profile: Orbit4
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Comfort Zone - Davines S.p.A: Skincare
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Fitness equipment
A Panatta Sport Srl: Fitness equipment
trade associations
International SPA Association - iSPA: trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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