GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
JP Lennard
JP Lennard
JP Lennard
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Unlocking new clientele through corporate memberships

Our brand is built upon the premise of defeating inactivity, working with operators and corporates to create a mutual relationship which will target those who do not currently engage with exercise
– Pietro Carmignani, CEO for UK & IE at Gympass

Fitness facilities often struggle to increase corporate members. At present, just 14 per cent of individuals are granted access to gyms, studios and other sporting facilities through their employer, yet 10 of the top 20 most sought-after benefits relate to work-life balance and a healthier lifestyle*. Clearly there is a disconnect, and if fitness facilities can find solutions to bridge this gap, there is a wealth of opportunity to access a new range of clients.

Gympass, a leader in corporate fitness sales, is on a mission to support this opportunity, forging long-term operator partnerships to engage the 80 per cent of corporate employees who do not take part in exercise.

Gympass unites employees from its corporate partners with its curated network of over 1,400 fitness facilities, offering subsidised memberships for a workforce by 50 to 70 per cent.

Employees pay a reduced amount, due to the subsidy, and this unlocks access to the Gympass network. When they select and attend the facility, gyms receive revenue in line with the market rate, gaining access to a wider network of prospective clients that are otherwise hard to reach.

Gympass acts as a new extension of the corporate business division, offering technology which simplifies the critical processes for things like signing up new members, managing relationships with large corporates and booking engagement events to maximise penetration within relevant companies.

It’s a great model for operators who see corporate memberships as an opportunity and want to tap into this market or drastically extend their reach. Gympass goes into businesses, positioning itself on the ground, working directly with HR professionals to promote a more active workforce. The model clearly works. 80 per cent of Gympass users did not have a gym membership in the last 12 months before joining.

“Our brand is built upon the premise of defeating inactivity, working with operators and corporates to create a mutual relationship which will target those who do not currently engage with exercise.” says Pietro Carmignani, CEO for UK & IE at Gympass.

“Our technology matches employees with gyms, allowing us to promote our partners near their home and workplace. We are excited to increase the number of operators we work with, helping to unlock new clientele and promote opportunities to be active.”

*2018 Study by Gympass

Company Details
Gympass
Gympass is a discovery platform that empowers companies to engage their workforce in physical activity by providing access to the largest global network of workout facilities. With a single monthly membership, companies can help employees find an activity they'll love amongst more than 50,000+ locations across the U.S., Europe, and Latin America. Our goal is to multiply the number of people exercising at every company to create a healthier and more engaged workforce. Founded in 2012 and headquartered in New York, we have a growing team in 30 offices around the world. Our mission is simple yet ambitious: defeat inactivity. In the United Kingdom, Gympass offers unlimited access to over 2,000 fitness facilities in 450+ locations.
Address
Gympass: First Floor, WeWork, 115 Mare St. London, E8 4RU
Fitness facilities often struggle to increase corporate members. At present, just 14 per cent of individuals are granted access to gyms through their employer
THUMB29874_352486.jpg
Latest News
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as ...
Latest News
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched ...
Latest News
Following a history of supporting US military and service members, F45 has announced a new ...
Latest News
Hyatt is piloting private gyms in five of its US hotels as part of its ...
Latest News
A young girl has died following an incident at the David Lloyd gym at Capability ...
Latest News
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ...
Latest News
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We ...
Latest News
The new £42m Moorways Sports Village will open its doors to the public on Saturday ...
HCM Magazine
Tech
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
HCM Magazine
Q&A
Social media influencers cause harm by raising unrealistic expectations of physical perfection, as Andrea Dearden explains
HCM Magazine
Supplier showcase
Pulse Fitness and Bolsover District Council have been collaborating for many years to deliver dedicated community activity spaces
HCM Magazine
Annual report
In April, Deloitte and Europe Active published the ninth edition of their yearly European Health and Fitness Market Report, as Karsten Hollasch explains
HCM Magazine
Research
Bryce Hastings, head of research at Les Mills, explains the latest research into exercise motivation, giving tips on how to engage hard-to-reach members
HCM Magazine
HCM People
We want Grndhouse to be everywhere: in gyms, hotels, on holidays, at home – it’s boutique fitness in your hand
HCM Magazine
Postbag
As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
HCM Magazine
HCM magazine
What to do when your changing rooms need a refresh, but your budget is stretched? These specialists share their top tips for easy upgrades that won’t break the bank
HCM magazine
The pandemic brought about our sector’s biggest ever collaboration on COVID safety data. Lizzie Broughton tells the story
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
Featured supplier news
Featured supplier news: What’s the first thing you think about when selling gym equipment?
According to our poll the first thing 80 per cent of operators and gym owners think about when it’s time to sell gym equipment is how much your equipment is worth.
Featured supplier news
Featured supplier news: active-net 2022 tackles mental health awareness
More than 100 industry delegates met in person at the annual active-net event at Eastwood Hall in Nottingham on 23-24 March.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Company profiles
Company profile: Premier Global NASM
Premier Global NASM, the UK’s leader in health and fitness education was founded in 1992 ...
Company profiles
Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
On demand
Fitness On Demand: On demand
Management software
Premier Software Solutions: Management software
trade associations
International SPA Association - iSPA: trade associations
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Salt therapy products
Saltability: Salt therapy products
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

News

Unlocking new clientele through corporate memberships

Our brand is built upon the premise of defeating inactivity, working with operators and corporates to create a mutual relationship which will target those who do not currently engage with exercise
– Pietro Carmignani, CEO for UK & IE at Gympass

Fitness facilities often struggle to increase corporate members. At present, just 14 per cent of individuals are granted access to gyms, studios and other sporting facilities through their employer, yet 10 of the top 20 most sought-after benefits relate to work-life balance and a healthier lifestyle*. Clearly there is a disconnect, and if fitness facilities can find solutions to bridge this gap, there is a wealth of opportunity to access a new range of clients.

Gympass, a leader in corporate fitness sales, is on a mission to support this opportunity, forging long-term operator partnerships to engage the 80 per cent of corporate employees who do not take part in exercise.

Gympass unites employees from its corporate partners with its curated network of over 1,400 fitness facilities, offering subsidised memberships for a workforce by 50 to 70 per cent.

Employees pay a reduced amount, due to the subsidy, and this unlocks access to the Gympass network. When they select and attend the facility, gyms receive revenue in line with the market rate, gaining access to a wider network of prospective clients that are otherwise hard to reach.

Gympass acts as a new extension of the corporate business division, offering technology which simplifies the critical processes for things like signing up new members, managing relationships with large corporates and booking engagement events to maximise penetration within relevant companies.

It’s a great model for operators who see corporate memberships as an opportunity and want to tap into this market or drastically extend their reach. Gympass goes into businesses, positioning itself on the ground, working directly with HR professionals to promote a more active workforce. The model clearly works. 80 per cent of Gympass users did not have a gym membership in the last 12 months before joining.

“Our brand is built upon the premise of defeating inactivity, working with operators and corporates to create a mutual relationship which will target those who do not currently engage with exercise.” says Pietro Carmignani, CEO for UK & IE at Gympass.

“Our technology matches employees with gyms, allowing us to promote our partners near their home and workplace. We are excited to increase the number of operators we work with, helping to unlock new clientele and promote opportunities to be active.”

*2018 Study by Gympass

Company Details
Gympass
Gympass is a discovery platform that empowers companies to engage their workforce in physical activity by providing access to the largest global network of workout facilities. With a single monthly membership, companies can help employees find an activity they'll love amongst more than 50,000+ locations across the U.S., Europe, and Latin America. Our goal is to multiply the number of people exercising at every company to create a healthier and more engaged workforce. Founded in 2012 and headquartered in New York, we have a growing team in 30 offices around the world. Our mission is simple yet ambitious: defeat inactivity. In the United Kingdom, Gympass offers unlimited access to over 2,000 fitness facilities in 450+ locations.
Address
Gympass: First Floor, WeWork, 115 Mare St. London, E8 4RU
Fitness facilities often struggle to increase corporate members. At present, just 14 per cent of individuals are granted access to gyms through their employer
THUMB29874_352486.jpg

News

Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched
Following a history of supporting US military and service members, F45 has announced a new
Hyatt is piloting private gyms in five of its US hotels as part of its
A young girl has died following an incident at the David Lloyd gym at Capability
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq
Innovatise UK Ltd
Innovatise UK Ltd
According to our poll, the first thing 80 per cent of operators and gym owners
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We
The new £42m Moorways Sports Village will open its doors to the public on Saturday
Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board
Planet Fitness saw its Q1 2022 revenue increase by 66.9 per cent (to US$186.7m) on
Sport England and UK Active have signed a five-year partnership agreement which will see the
Planet Fitness is offering high-school students free access to any of its 2,200 locations in
Les Mills
Les Mills
More than 100 industry delegates met in person at the annual active-net event at Eastwood
How can organisations, including health club and leisure businesses, decarbonise, generate clean energy and harness
Being physically active can counter the damage of diabetes by enabling the activation of a
Altis, an artificial intelligence-based personal trainer solution, has secured more than US$3m worth of financing,
Members of the United States Congress and Washington DC staff are competing against each other
1Rebel has acquired two Core Collective clubs as part of a pre-pack administration deal, along
Basic-Fit opened a record number of 72 clubs in the first quarter of 2022. Fifty-five
Fitness On Demand
Fitness On Demand
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and
Deborah Szekely, philanthropist, social activist, teacher and entrepreneur, has been inducted into the Wellness Hall
Multi-brand fitness chain Urban Gym Group (UGG) has raised €16m in capital. The funds will
ukactive
ukactive
1 - 20 of 12,210
HCM Magazine
Tech
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
HCM Magazine
Q&A
Social media influencers cause harm by raising unrealistic expectations of physical perfection, as Andrea Dearden explains
HCM Magazine
Supplier showcase
Pulse Fitness and Bolsover District Council have been collaborating for many years to deliver dedicated community activity spaces
HCM Magazine
Annual report
In April, Deloitte and Europe Active published the ninth edition of their yearly European Health and Fitness Market Report, as Karsten Hollasch explains
HCM Magazine
Research
Bryce Hastings, head of research at Les Mills, explains the latest research into exercise motivation, giving tips on how to engage hard-to-reach members
HCM Magazine
HCM People
We want Grndhouse to be everywhere: in gyms, hotels, on holidays, at home – it’s boutique fitness in your hand
HCM Magazine
Postbag
As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
HCM Magazine
HCM magazine
What to do when your changing rooms need a refresh, but your budget is stretched? These specialists share their top tips for easy upgrades that won’t break the bank
HCM magazine
The pandemic brought about our sector’s biggest ever collaboration on COVID safety data. Lizzie Broughton tells the story
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
We’re seeing people using the club as a base from which to work, breaking to do a class before getting back to work again. They like the atmosphere and to be around people
HCM magazine
HCM People

Jon Wright

Founder and CEO, Feel Electric
We’ve set ourselves the initial goal of developing 100 Feel Electric sites, using a cluster model
HCM magazine
HCM People

Gunnar Peterson

Chief of athletics, F45
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset
HCM magazine
In the wake of the pandemic, is the time ripe to change the language around the role of exercise professionals, and gain greater trust from the healthcare sector?
HCM magazine
Being physically active can heal damage caused by diabetes, enabling the activation of a natural system that grows new blood vessels, according to research in the US
HCM magazine
The Global Wellness Summit brought together public health and wellness experts in Boston recently. Jane Kitchen was there for HCM to see first-hand what this ‘New new era in health and wellness’ will look like for the sector
HCM magazine
Featured supplier news
Featured supplier news: What’s the first thing you think about when selling gym equipment?
According to our poll the first thing 80 per cent of operators and gym owners think about when it’s time to sell gym equipment is how much your equipment is worth.
Featured supplier news
Featured supplier news: active-net 2022 tackles mental health awareness
More than 100 industry delegates met in person at the annual active-net event at Eastwood Hall in Nottingham on 23-24 March.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Company profiles
Company profile: Premier Global NASM
Premier Global NASM, the UK’s leader in health and fitness education was founded in 1992 ...
Company profiles
Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
On demand
Fitness On Demand: On demand
Management software
Premier Software Solutions: Management software
trade associations
International SPA Association - iSPA: trade associations
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Salt therapy products
Saltability: Salt therapy products
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
JP Lennard
JP Lennard
Partner sites