Tourism minister and former google travel exec, Nigel Huddleston, delivers keynote speech at VAC 2020
By Tom Walker
Huddleston is one of 20 speakers to take the stage during the virtual event
UK tourism and heritage minister, Nigel Huddleston, delivered the keynote speech during this year's Annual National Conference of Visitor Attractions (VAC) which was held on Wednesday 7 and Thursday 8 October as a virtual event.
Huddleston speech marked the start of the two-day conference.
The former UK head of travel for tech giant Google, Huddleston is the Parliamentary Under-Secretary of State for sport, tourism and heritage at the DCMS.
He was one of 20 speakers representing leading visitor attractions and sector organisations to take the stage during the virtual event.
Others included Sue Biggs CBE, director-general of the Royal Horticultural Society; Judith Owens, CEO of Titanic Belfast; and Julie Dalton, MD of Gulliver's World Theme Park Resorts.
There was also a panel session, discussing the events of 2020 and looking ahead to 2021.
Now in its 17th year, VAC was founded by industry bodies ALVA and BALPPA and Attractions Management magazine, with the support of tourism agency VisitBritain.
This year's event focused on sharing best practice from a wide range of regions and countries – all of whom find themselves on different parts of the recovery pathway following COVID-19.
ENJOY VAC VIRTUAL HERE
• You can view all virtual VAC conference content until 12 November by clicking here.
UK tourism and heritage minister, Nigel Huddleston, delivered the keynote speech during this year's
Annual National Conference of Visitor Attractions (VAC) which was held on Wednesday 7
and Thursday 8 October as a virtual event.
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable
gathering of the Health & Fitness industry’s most influential leaders.
School assemblies and water safety messages as part of swim lessons. The UK's largest
public pools and swim school operator, GLL, is providing timely activities during Drowning
Prevention Week (13-20 June 2026) to raise awareness of water safety ahead of kids breaking
up for the summer holidays.
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from
the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia
National Football Team ahead of the FIFA World Cup in the United States.
Tourism minister and former google travel exec, Nigel Huddleston, delivers keynote speech at VAC 2020
By Tom Walker
Huddleston is one of 20 speakers to take the stage during the virtual event
UK tourism and heritage minister, Nigel Huddleston, delivered the keynote speech during this year's Annual National Conference of Visitor Attractions (VAC) which was held on Wednesday 7 and Thursday 8 October as a virtual event.
Huddleston speech marked the start of the two-day conference.
The former UK head of travel for tech giant Google, Huddleston is the Parliamentary Under-Secretary of State for sport, tourism and heritage at the DCMS.
He was one of 20 speakers representing leading visitor attractions and sector organisations to take the stage during the virtual event.
Others included Sue Biggs CBE, director-general of the Royal Horticultural Society; Judith Owens, CEO of Titanic Belfast; and Julie Dalton, MD of Gulliver's World Theme Park Resorts.
There was also a panel session, discussing the events of 2020 and looking ahead to 2021.
Now in its 17th year, VAC was founded by industry bodies ALVA and BALPPA and Attractions Management magazine, with the support of tourism agency VisitBritain.
This year's event focused on sharing best practice from a wide range of regions and countries – all of whom find themselves on different parts of the recovery pathway following COVID-19.
ENJOY VAC VIRTUAL HERE
• You can view all virtual VAC conference content until 12 November by clicking here.
UK tourism and heritage minister, Nigel Huddleston, delivered the keynote speech during this year's
Annual National Conference of Visitor Attractions (VAC) which was held on Wednesday 7
and Thursday 8 October as a virtual event.
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
New insight from Deloitte and Grant Thornton shows record growth, but the real shift is towards identity and perceived value, revealing opportunities to deepen engagement with members
Celebrating its milestone 5th anniversary, W3Fit EMEA returns in 2026 with an unmissable
gathering of the Health & Fitness industry’s most influential leaders.
School assemblies and water safety messages as part of swim lessons. The UK's largest
public pools and swim school operator, GLL, is providing timely activities during Drowning
Prevention Week (13-20 June 2026) to raise awareness of water safety ahead of kids breaking
up for the summer holidays.
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from
the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia
National Football Team ahead of the FIFA World Cup in the United States.