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Tourism Ireland launches £7m marketing campaign
By Helen Patenall
Ireland's minister for arts, sport and tourism, John O’Donoghue, has launched a £6.8m tourism marketing campaign aimed at encouraging overseas tourists to visit Ireland during the autumn season, which usually yields around 30 per cent of annual tourism business.
The campaign – which is being rolled out by Tourism Ireland in the UK, the US and Europe – will focus on attracting visitors to more rural parts of the country.
It will include online, broadcast, direct marketing and print promotions.
Simon Gregory of Tourism Ireland said: “We will advertise the country as a holiday and golfing destination on Sky Sports 1 every hour during the Ryder Cup. We have also linked up with NBC, CBS and Golf Channel in the US to broadcast lifestyle programmes filmed on location in Ireland.”
A £2m advertising initiative dubbed Super Regions was launched earlier this year in support of the campaign to highlight Ireland’s attractions and promote rural areas to overseas businesses. Details: www.tourismireland.com
Ireland's minister for arts, sport and tourism, John O’Donoghue, has launched a £6.8m tourism marketing campaign aimed at encouraging overseas tourists to visit Ireland during the autumn season, which usually yields around 30 per cent of annual tourism business.
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