GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills International
Les Mills International
Les Mills International
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

The future of wellness: New report investigates changing consumer attitudes and behaviour in wellness market

A new report by McKinsey & Company reveals insights into shifting consumer attitudes and behaviour towards wellness across the globe.

The Future of Wellness Survey surveyed 7,500 consumers in Brazil, China, Germany, the US and the UK during August 2020.

Authored by McKinsey’s Shaun Callaghan, Martin Losch, Anna Pione and Warren Teichner, the report identifies six main consumers wellness interest categories:

1. Better health

2. Better fitness 3. Better nutrition

4. Better appearance5. Better sleep

6. Better mindfulness

Better health was voted the most popular dimension and experienced the highest level of spending across products and services in all six countries. This can likely be attributed to the pandemic spreading a new sense of urgency about the importance of good health and wellbeing.

McKinsey expects this trend to continue as the emphasis on physical and mental health is going to last for a long time to come as a result of COVID-19.

Appearance was the second most popular spending category for every country – except Germany, which reported better fitness as most important after better health.

Findings also indicated that consumers expect to increase their purchases of both wellness products and services over the next year.

In particular, McKinsey is predicting a ‘greater shift towards services especially those (such as personal training, nutritionists and counselling) that emphasise physical and mental health’.

Major consumer growth trends in wellness

The paper highlighted six new consumer wellness-related growth trends:

1. Natural/clean productsStrong demand was found among consumers, especially in Brazil and China, for natural/clean products, ranging from skincare, supplements and cosmetics to subscription food services and sleep enhancers.

2. Demand for personalisation

All countries reported healthy demand for personalisation in wellness services and products, such as personalised supplement subscriptions or personalised advice for sleep, fitness or nutrition based on data from wearables.

3. Shift to digitalThe pandemic has rapidly catalysed the shift to digital as more people seek to get their wellness fix without leaving their homes. McKinsey found that consumers in China reported the highest level of online spending for wellness products and services, followed by Japan, then Europe, the US and Brazil. Nevertheless, responses suggest that specific product categories such as fortified foods, multivitamins and skincare will still be predominately sold through in-person stores.

4. Influencers

The report labels influencers as a key part of the wellness market and findings showed that in the US, Germany, UK and Japan, 10 to 15 per cent of consumers say they follow social-media influencers and that they’ve already made a purchase based on an influencer’s recommendation. Furthermore, a much larger percentage say they definitely or probably will consider doing so in future.

5. The rise of servicesThe survey also highlighted a growing interest in services – including personal trainers, nutritionists and counselling services – that address physical and mental health needs. McKinsey sees services as a complementary facet of the wellness sector and stated that products will still remain a crucial part of the segment as they’re responsible for 70 per cent of self-reported consumer wellness spending globally.

6. Blurring category lines

Researchers drew on Lulu Lemon to highlight the new trend of companies offering a selection of services across the health and wellness categories and channels. The company recently acquired Mirror to supplement its clothing brand with a digital offering, alongside initiatives involving nutrition, mindfulness and in-person fitness offerings and classes.

Overall, McKinsey suggests the wellness market is set to continue experiencing continued growth and demand but advises both new and existing companies in the sector to think critically about strategies to engage consumers and continue to innovate to stand out from the crowd.

To read the whole report and access guidance from McKinsey about how to strategise in the wellness market, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A new report by McKinsey & Company reveals insights into shifting consumer attitudes and behaviour towards wellness across the globe.
WHM,SAB,CPW,CAS,RES
2021/THUMB347577_938170_230314.jpg
Latest News
Industry body ukactive has joined the chorus of organisations across a number of sectors calling ...
Latest News
German fitness operator BestFit Group has acquired regional gym chain EuroFit for an undisclosed sum. ...
Latest News
The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
Latest News
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show ...
Latest News
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of ...
Latest News
Xponential Fitness has completed its initial public offering (IPO), becoming the second major franchised operator ...
Latest News
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take ...
HCM Magazine
Supplier showcase
Premier Global NASM is setting personal trainers up for sustainable success with the launch of its online training bundle and app
HCM Magazine
Training
GM Active has launched a training programme to create a new generation of transformational leaders, as Liz Terry reports
HCM Magazine
Research
A new study claims being physically active for 30 minutes a day, five days a week, is not enough for those who spend the rest of their time being sedentary
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
Interview
Urban Health Club is a key element of the collaborative, future-facing, urban regeneration development that is Urban Harbor. Its founder and CEO tells Kate Cracknell about his desire to create something new, extraordinary and beautiful, while at the same time improving people’s health
HCM Magazine
Interview
‘After the rain comes the sunshine,’ says the founder and CEO of the RSG Group. He talks to Kate Cracknell about acquiring Gold’s Gym, continuing the global expansion of John Reed, and learning to live with COVID-19
HCM Magazine
Sponsored
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting
HCM Magazine
HCM magazine
HCM People

Stelian Iacob

Stelian Iacob, CEO and senior VP, Therme Group
We’re seeing a much greater focus on the need to integrate healthy living into daily life and reconnect with nature and each other
HCM magazine
Rigs have been central to gyms for years. Now suppliers tell us how they’re evolving to meet the changing needs of clubs and clients
HCM magazine
“A great atmosphere is just as important to the fitness journey as the right workout routine, says LEDSnaps’ CEO, Ian Kirby
Featured supplier news
Featured supplier news: FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Company profiles
Company profile: Keiser UK LTD
For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Lockers/interior design
Fitlockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Octane Fitness: Fitness equipment
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

The future of wellness: New report investigates changing consumer attitudes and behaviour in wellness market

A new report by McKinsey & Company reveals insights into shifting consumer attitudes and behaviour towards wellness across the globe.

The Future of Wellness Survey surveyed 7,500 consumers in Brazil, China, Germany, the US and the UK during August 2020.

Authored by McKinsey’s Shaun Callaghan, Martin Losch, Anna Pione and Warren Teichner, the report identifies six main consumers wellness interest categories:

1. Better health

2. Better fitness 3. Better nutrition

4. Better appearance5. Better sleep

6. Better mindfulness

Better health was voted the most popular dimension and experienced the highest level of spending across products and services in all six countries. This can likely be attributed to the pandemic spreading a new sense of urgency about the importance of good health and wellbeing.

McKinsey expects this trend to continue as the emphasis on physical and mental health is going to last for a long time to come as a result of COVID-19.

Appearance was the second most popular spending category for every country – except Germany, which reported better fitness as most important after better health.

Findings also indicated that consumers expect to increase their purchases of both wellness products and services over the next year.

In particular, McKinsey is predicting a ‘greater shift towards services especially those (such as personal training, nutritionists and counselling) that emphasise physical and mental health’.

Major consumer growth trends in wellness

The paper highlighted six new consumer wellness-related growth trends:

1. Natural/clean productsStrong demand was found among consumers, especially in Brazil and China, for natural/clean products, ranging from skincare, supplements and cosmetics to subscription food services and sleep enhancers.

2. Demand for personalisation

All countries reported healthy demand for personalisation in wellness services and products, such as personalised supplement subscriptions or personalised advice for sleep, fitness or nutrition based on data from wearables.

3. Shift to digitalThe pandemic has rapidly catalysed the shift to digital as more people seek to get their wellness fix without leaving their homes. McKinsey found that consumers in China reported the highest level of online spending for wellness products and services, followed by Japan, then Europe, the US and Brazil. Nevertheless, responses suggest that specific product categories such as fortified foods, multivitamins and skincare will still be predominately sold through in-person stores.

4. Influencers

The report labels influencers as a key part of the wellness market and findings showed that in the US, Germany, UK and Japan, 10 to 15 per cent of consumers say they follow social-media influencers and that they’ve already made a purchase based on an influencer’s recommendation. Furthermore, a much larger percentage say they definitely or probably will consider doing so in future.

5. The rise of servicesThe survey also highlighted a growing interest in services – including personal trainers, nutritionists and counselling services – that address physical and mental health needs. McKinsey sees services as a complementary facet of the wellness sector and stated that products will still remain a crucial part of the segment as they’re responsible for 70 per cent of self-reported consumer wellness spending globally.

6. Blurring category lines

Researchers drew on Lulu Lemon to highlight the new trend of companies offering a selection of services across the health and wellness categories and channels. The company recently acquired Mirror to supplement its clothing brand with a digital offering, alongside initiatives involving nutrition, mindfulness and in-person fitness offerings and classes.

Overall, McKinsey suggests the wellness market is set to continue experiencing continued growth and demand but advises both new and existing companies in the sector to think critically about strategies to engage consumers and continue to innovate to stand out from the crowd.

To read the whole report and access guidance from McKinsey about how to strategise in the wellness market, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A new report by McKinsey & Company reveals insights into shifting consumer attitudes and behaviour towards wellness across the globe.
WHM,SAB,CPW,CAS,RES
2021/THUMB347577_938170_230314.jpg

News

Industry body ukactive has joined the chorus of organisations across a number of sectors calling
German fitness operator BestFit Group has acquired regional gym chain EuroFit for an undisclosed sum.
The US fitness industry lost around 58 per cent of its revenues during 2020, due
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of
Xponential Fitness has completed its initial public offering (IPO), becoming the second major franchised operator
Crown Sport Lockers (UK) Ltd
Crown Sport Lockers (UK) Ltd
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first
The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo,
Further research into the levels of positive COVID-19 cases among those to have visited fitness
Planning approval has been granted to what is set to become one of the first
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from
A large health club plays a major role in tech giant Microsoft’s recently opened R&D
KA Leisure has appointed industry veteran Malcolm McPhail as its interim chief executive. McPhail, who
Aspria Holdings, owner of eight premium wellbeing clubs in Germany, Belgium and Italy, has entered
Miha Bodytec GmbH
Miha Bodytec GmbH
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which
Vulnerable young people will be given opportunities to take part in sport and physical activity
Organisers of the Elevate event – scheduled to be held at London’s ExCeL on 28
Les Mills
Les Mills
1 - 20 of 11,977
HCM Magazine
Supplier showcase
Premier Global NASM is setting personal trainers up for sustainable success with the launch of its online training bundle and app
HCM Magazine
Training
GM Active has launched a training programme to create a new generation of transformational leaders, as Liz Terry reports
HCM Magazine
Research
A new study claims being physically active for 30 minutes a day, five days a week, is not enough for those who spend the rest of their time being sedentary
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
Interview
Urban Health Club is a key element of the collaborative, future-facing, urban regeneration development that is Urban Harbor. Its founder and CEO tells Kate Cracknell about his desire to create something new, extraordinary and beautiful, while at the same time improving people’s health
HCM Magazine
Interview
‘After the rain comes the sunshine,’ says the founder and CEO of the RSG Group. He talks to Kate Cracknell about acquiring Gold’s Gym, continuing the global expansion of John Reed, and learning to live with COVID-19
HCM Magazine
Sponsored
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting
HCM Magazine
HCM magazine
HCM People

Stelian Iacob

Stelian Iacob, CEO and senior VP, Therme Group
We’re seeing a much greater focus on the need to integrate healthy living into daily life and reconnect with nature and each other
HCM magazine
Rigs have been central to gyms for years. Now suppliers tell us how they’re evolving to meet the changing needs of clubs and clients
HCM magazine
“A great atmosphere is just as important to the fitness journey as the right workout routine, says LEDSnaps’ CEO, Ian Kirby
HCM magazine
The results from the first Moving Communities Customer Experience survey present a positive picture of overall satisfaction with local authority facilities, explains Mike Hill
HCM magazine
The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector
HCM magazine
Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports
HCM magazine
With local authority facility management companies and councils under financial pressure due to the pandemic and issues emerging around health inequalities, will we see a trend towards councils insourcing the management of facilities? Kath Hudson rounds up views
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
HCM People

Preston Lewis

Co-founder, Black Box VR
Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
HCM magazine
Featured supplier news
Featured supplier news: FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Company profiles
Company profile: Keiser UK LTD
For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Lockers/interior design
Fitlockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Octane Fitness: Fitness equipment
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Les Mills International
Les Mills International