Starbucks Coffee Company and the Government of Ethiopia have agreed to sign a licensing, distribution and marketing agreement recognising the country’s specialty coffee names.
Government spokesperson Getachew Mengistie said: “Ethiopia is committed to work in partnership with all international specialty coffee companies and distributors of its coffees, including the Harar, Sidamo and Yirgacheffe brands.
“We realise our approach to trade marking and licensing is a new approach which not only meets the needs of small Ethiopian fine coffee farmers and traders but also the coffee roasting and distributing companies and their customers.”
Howard Schultz, chair of Starbucks, added: “The Government of Ethiopia and Starbucks look forward to formalising the details of the agreement.”
The agreement in principle is expected to be sealed later this month.
Starbucks Coffee Company and the Government of Ethiopia have agreed to sign a licensing, distribution and marketing agreement recognising the country’s specialty coffee names.
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take place at Everyone Active facilities across the country on Friday, 19 June 2026.
Starbucks Coffee Company and the Government of Ethiopia have agreed to sign a licensing, distribution and marketing agreement recognising the country’s specialty coffee names.
Government spokesperson Getachew Mengistie said: “Ethiopia is committed to work in partnership with all international specialty coffee companies and distributors of its coffees, including the Harar, Sidamo and Yirgacheffe brands.
“We realise our approach to trade marking and licensing is a new approach which not only meets the needs of small Ethiopian fine coffee farmers and traders but also the coffee roasting and distributing companies and their customers.”
Howard Schultz, chair of Starbucks, added: “The Government of Ethiopia and Starbucks look forward to formalising the details of the agreement.”
The agreement in principle is expected to be sealed later this month.
Starbucks Coffee Company and the Government of Ethiopia have agreed to sign a licensing, distribution and marketing agreement recognising the country’s specialty coffee names.
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
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Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year.
A nationwide celebration for the upcoming Summer Solstice and International Yoga Day will
take place at Everyone Active facilities across the country on Friday, 19 June 2026.