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Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Scruffy Dog and Simtec launch Fisher-Price themed trackless ride

Scruffy Dog Creative Group and Simtec Systems have launched a Fisher-Price themed dark ride
The ride's narrative and concept were developed by Scruffy Dog
Simtec designed the trackless system used in the ride
With a capacity for six to nine people, the modular and adaptable design of the system means it can be scaled up or down

Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price.

The ride's narrative and concept were developed by Scruffy Dog, while Simtec designed the trackless system.

With a capacity for six to nine people, the modular and adaptable design of the system means it can be scaled up or down depending on the client’s budget.

The ride also offers interactive elements and flexibility in terms of vehicle designs.

Joe Bright, Scruffy Dogs CEO, said: "Teaming up with Mattel and Simtec is a fantastic collaboration.

"The ride system can be designed to work with all the various iconic Fisher-Price themes which give our clients options and variations.”

Founded in 1930, US-based Fisher-Price creates educational toys for infants, toddlers and preschoolers. It is owned by toy and entertainment giant Mattel.

Germany-based Simtec specialises in high-end entertainment simulator systems, while Scruffy Dog is a UK-based entertainment and experience designer.

Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price.
TAW,VAT
2022/THUMB349512_827636_214772.jpg
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News

Scruffy Dog and Simtec launch Fisher-Price themed trackless ride

Scruffy Dog Creative Group and Simtec Systems have launched a Fisher-Price themed dark ride
The ride's narrative and concept were developed by Scruffy Dog
Simtec designed the trackless system used in the ride
With a capacity for six to nine people, the modular and adaptable design of the system means it can be scaled up or down

Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price.

The ride's narrative and concept were developed by Scruffy Dog, while Simtec designed the trackless system.

With a capacity for six to nine people, the modular and adaptable design of the system means it can be scaled up or down depending on the client’s budget.

The ride also offers interactive elements and flexibility in terms of vehicle designs.

Joe Bright, Scruffy Dogs CEO, said: "Teaming up with Mattel and Simtec is a fantastic collaboration.

"The ride system can be designed to work with all the various iconic Fisher-Price themes which give our clients options and variations.”

Founded in 1930, US-based Fisher-Price creates educational toys for infants, toddlers and preschoolers. It is owned by toy and entertainment giant Mattel.

Germany-based Simtec specialises in high-end entertainment simulator systems, while Scruffy Dog is a UK-based entertainment and experience designer.

Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price.
TAW,VAT
2022/THUMB349512_827636_214772.jpg

News

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1 - 20 of 12,242
HCM Magazine
Sponsored
Everyone has the right to know about their own internal data, to enable and motivate them to take control of their own health
HCM Magazine
Research
Researchers have shed new light on the effects of HIIT on skeletal muscle, according to a study published on the eLife platform
HCM Magazine
Indoor cycling
From colour zones to personalised resistance, indoor bikes now offer smarter, more advanced features than ever before. Suppliers tell us how their models can revolutionise your indoor cycling programme
HCM Magazine
Insight
After a hiatus due to the pandemic, LeisureDB has updated its State of the Fitness Industry Report for 2022, as David Minton reports
HCM Magazine
Annual report
In April, Deloitte and Europe Active published the ninth edition of their yearly European Health and Fitness Market Report, as Karsten Hollasch explains
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We want Grndhouse to be everywhere: in gyms, hotels, on holidays, at home – it’s boutique fitness in your hand
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HCM People

Jeremy McCarthy

Group director of spa, Mandarin Oriental
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Featured supplier news
Featured supplier news: How wearables-driven gamification will boost your business
It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
Featured supplier news
Featured supplier news: Fitness industry to gather at Sibec Europe-UK in Portugal this September
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Company profiles
Company profile: Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke ...
Company profiles
Company profile: ServiceSport (UK) Ltd
ServiceSport (UK) Ltd specialises in maintaining, servicing and re-manufacturing all brands of cardiovascular and resistance ...
Supplier Showcases
Supplier showcase - Pulse Fitness: trusted partner
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
On demand
Fitness On Demand: On demand
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Management software
Premier Software Solutions: Management software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
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25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
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17-18 Mar 2023
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