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Rejuve launches airport advertising
By Helen Patenall
Health club Rejuve has launched a month-long, bluetooth marketing campaign at Heathrow Airport.
The advertisement – offering a free day’s membership to passengers booking a treatment at the Rejuve Terminal 1 health club using bluetooth technology – will appear on 20 digital screens operated by airport advertiser JCDecaux.
The plasma screens are attached to the airport’s flight information displays which, according to JCDecaux, are consulted six times per visit by the average passenger.
Jon Jeeves, marketing director of Rejuve, said: “The use of plasma screens at airport terminals is an extremely effective means of directing weary travellers to the exclusive environment that Rejuve offers. We are delighted to be the first advertiser to incorporate bluetooth technology in a plasma campaign. We have already gained extra business from this activity and look forward to exploiting this technology further within the airport environment.”
Health club Rejuve has launched a month-long, bluetooth marketing campaign at Heathrow Airport.
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