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Quorn to market Commit to Get Fit on half a million packs
On-pack promotions in all major supermarkets across the UK is just one of the marketing initiatives for this year's Quorn™ Commit to Get Fit® campaign.
The free trial offer, which will feature on 500,000 Quorn packs, was announced at the official launch of the FIA's annual membership recruitment campaign at the Reebok Sports Club, Canary Wharf, at the end of January.
Attendees were among the first in the country to try the campaign's revolutionary new viral marketing tool, which measures and compares chronological and biological age. BodyAge™ will feature on www.committogetfit.com and will be spread throughout the UK via email.
Eventually, it will be rolled out in clubs and centres, adding value and acting as a support mechanism for new member induction programmes, as well as incentivising existing members to stay at the club.
The FIA has also announced a national PR event on 1 July to launch Quorn™ Commit to Get Fit® to the public. The media photocall, designed to secure national and regional media coverage, will be a record-breaking attempt to stage the world's largest workout class, with an event in London conducted simultaneously with classes around the UK.
Further information and application forms are available from the FIA. Details: +44 (0)20 7298 6735/6737 or email [email protected] or [email protected].